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Digital Marketing Seo Sem Smm 8008066622 Search Engine Optimization Services in Hyderabad, Dynamic IT Solutions Agency Company Course Training Institute.
Digital Marketing Seo Sem Smm 8008066622 Search Engine Optimization Services in Hyderabad, Dynamic IT Solutions Agency Company Course Training Institute.
Digital Marketing Seo Sem Smm 8008066622 Search Engine Optimization Services in Hyderabad, Dynamic IT Solutions Agency Company Course Training Institute.
Digital Marketing Seo Sem Smm 8008066622 Search Engine Optimization Services in Hyderabad, Dynamic IT Solutions Agency Company Course Training Institute.
Search Engine Optimization

Digital Marketing Seo Sem Smm

Digital Marketing Seo Sem Smm Agency 8008066622 Agency Company Course Training Institute Services in Hyderabad, Dynamic IT Solutions .

1. What is Digital Marketing?

Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

4 Types of Digital Marketing You Should Consider for Your Business

Content Marketing

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

What is digital marketing?

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it s digital marketing.

Digital marketing channels:

Types of Online Marketing Channels

1) Search Engine Optimization (SEO)

2) Pay Per Click (PPC)

3) Email Marketing

4) Social Media Marketing

5) Video Advertising

6) Network Marketing

7) Contextual Marketing

8) Affiliate Marketing

9) Content Marketing

SEO, SEM and SMM are the three mainstream channels to advertise your website. SEO stands for Search Engine Optimization, SEM stands for Search Engine Marketing and SMM stands for Social Media Marketing and this one is the newest among the three. We learn one by one about these three online marketing platforms.

...

What is the difference between SEO and SEM?

SEO is sometimes used as an umbrella term that includes SEM, but because SEM refers strictly to paid advertising, they are actually separate. SEM is about getting traffic via paid ads, and SEO is more about acquiring, monitoring and analyzing organic (unpaid) traffic patterns.

What is SEM example?

Internet marketing refers to marketing efforts that businesses and other organizations do solely over the Internet. With search engine marketing, businesses pay for their adverts to appear alongside search queries in search engines. Google, Yahoo, Safari, and Bing, for example, are search engines.

The goal of SEO is to get search engine users to your website through the organic search results.

SEM is search engine marketing This includes SEO and PPC advertising (the paid ads that you see at the top of Google when you perform a search).

SMM is an abbreviation for social media marketing. Social media marketing includes paid Facebook, Twitter, and Instagram ads as well as non-paid social media marketing efforts.

Benefits of SEO:

The goal of SEO is to improve the quality and quantity of traffic to your website through onsite changes.

Brings in more customers through organic search

Creates a trustworthy web experience for customers

Encourages you to focus on user experience

Improves brand awareness

It helps keep you informed

It can be done on a budget

It s trackable

How does the search engine work?

Search engines work by crawling hundreds of billions of pages using their own web crawlers. These web crawlers are commonly referred to as search engine bots or spiders. A search engine navigates the web by downloading web pages and following links on these pages to discover new pages that have been made available.

How does a Google search engine work?

Crawling: Google downloads text, images, and videos from pages it found on the internet with automated programs called crawlers. Indexing: Google analyzes the text, images, and video files on the page, and stores the information in the Google index, which is a large database.

Google Search Architecture:

The web crawling is done by several distributed crawlers. There is a URL server that sends lists of URLs to be fetched to the crawlers. There is a URL server that sends lists of URLs to be fetched to the crawlers. The web pages that are fetched are then sent to the store server, which then compresses and stores the web pages into a repository.

Google Ranking methodology:

To rank websites, Google uses web crawlers that scan and index pages. Every page gets rated according to Google s opinion of its authority and usefulness to the end-user. Then, using an algorithm with over 210 known factors, Google orders them on a search result page.

1: Improve Your On-Site SEO

2: Add LSI Keywords To Your Page

3: Monitor Your Technical SEO

4: Match Your Content to Search Intent

5: Reduce Your Bounce Rate

6: Find Even Keywords to Target

7: Publish Insanely High-Quality Content

8: Build Backlinks to Your Site

9: Track and Monitor Your Results

10: Use Internal Linking

11: High quality content

12: Mobile-first

13: Page Experience.

14: Page speed

Understanding the SERP and Search Operators:

Search Engine Results Page (SERP) The page that a search engine returns after a user submits a search query. In addition to organic search results, search engine results pages (SERPs) usually include paid search and pay-per-click (PPC) ads.

What are the search operators?

A search operator (sometimes referred to as a search parameter) is a character or string of characters used in a search engine query to narrow the focus of the search. In mathematics and computer science, operators are characters or sequences of characters that represent an action or cause an action to be performed.

What is an example of a search operator?

Search Operators are commands that help you filter and refine search engine results. For example, using the search operator site: allows you to only see results from one website in search engine results. Most search engines support the same search operators, but they also have their own unique operators.

Why do we need to use search operator?

Search Operators are commands that help you filter and refine search engine results. For example, using the search operator site: allow you to only see results from one website in search engine results. Most search engines support the same search operators, but they also have their own unique operators.

Search algorithm updates

Google’s algorithms are a complex system used to retrieve data from its search index and instantly deliver the best possible results for a query. The search engine uses a combination of algorithms and numerous ranking factors to deliver webpages ranked by relevance on its search engine results pages (SERPs).

In its early years, Google only made a handful of updates to its algorithms. Now, Google makes thousands of changes every year.

How many times does Google update its search algorithms?

Google search is changing all the time. In 2020, Google made 4,500 changes to search. This number includes changes to its ranking system, user interface and more. Plus, Google ran more than 600,000 experiments. That means Google search is changing, on average, 12 times per day.

Google uses following:

1. Panda

Hazards: Duplicate, plagiarized or thin content; user-generated spam; keyword stuffing.

2. Penguin

Hazards: Spammy or irrelevant links; links with over-optimized anchor text.

3. Hummingbird

Hazards: Keyword stuffing; low-quality content.

4. Mobile

Hazards: Lack of a mobile version of the page; poor mobile usability.

Latest search updates and predictions :

Digital Marketing SEO SEM SMM:

Word Press is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.

What is WordPress used for?

What Is WordPress? WordPress is a content management system (CMS) that allows you to host and build websites. WordPress contains plugin architecture and a template system, so you can customize any website to fit your business, blog, portfolio, or online store.

The Difference Between an HTML and WordPress Website

HTML (Hypertext Markup Language) is a coding language that is used to create web pages from scratch. WordPress, on the other hand, is a content management system where you can upload files, publish content, and host media without touching a single line of code.

HTML basics:

HTML stands for Hyper Text Markup Language. Used for creating web pages

html

head

titleDigital marketing training in Hyderabad/title

/head

body

h1Best digital marketing training in Hyderabad/h1

pWrite Your First Paragraph./p

/body

/html

Digital Marketing Seo Sem Smm 8008066622 Search Engine Optimization Services in Hyderabad, Dynamic IT Solutions Agency Company Course Training Institute Why WordPress ?

WordPress is a content management system (CMS for short). It s a robust tool for creating and managing your website. Blogs, business websites, personal sites, and ecommerce stores alike can benefit from using WordPress. This platform is run online, meaning you don t need to download any desktop software to use it.

1. Reliability

2. Great support

3. SEO-friendly

4. Flexibility

5. Security

6. Simplified content creation

7. Optimized for speed

8. Affordable pricing

9. Simple integrations

What are the benefits of WordPress?

Hosting doesn t have to be a hassle

A wide variety of themes make Digital Marketing SEO SEM SMM a snap

Adding website content is fast and simple

Updates are easy

Plugins enable you to do just about anything on your website

WordPress Installation on Server:

If you are looking for a summary on how to install WordPress manually, here it is:

Download the latest version of WordPress from wordpress.org.

Unzip the file and upload it to the public_html (or similar) directory.

Create MySQL Database and User.

Configure the wp-config. php file.

Run the WordPress install.

Install WordPress Locally on Windows 10

Step 1: Download and Install XAMPP

Step 2: Create a Localhost Database

Step 3: Download the Latest Version of WordPress

Step 4: Install WordPress and Create a Localhost Website

Step 5: Log In to Your WordPress Localhost Website

Understanding the Dashboard:

The WordPress Dashboard is a first screen which will be seen when you log into the administration area of your blog which will display the overview of the website. It is a collection of gadgets that provide information and provide an overview of what s happening with your blog.

How many pages can you have in WordPress?

There is no limit on how many pages you create in WordPress and it is possible to create a website with only pages and not using posts at all. Even though pages are supposed to have static content, but that does not mean users can not update them. Pages can be updated as often as user want to update them.

Changing the Default Settings:

Reset Your Password

Change the Site Title, Tagline, and Timezone

Delete Default Post, Page, and Comment Content

Delete Unused Themes

Add a Contact Form

Create Permalinks that are Optimized for Search Engines

Configure Media Settings

Change the Default Gravatar

Change Your WordPress Email

Replace the WordPress Logo

Change the Homepage

Digital Marketing Seo Sem Smm 8008066622 Search Engine Optimization Services in Hyderabad, Dynamic IT Solutions Agency Company Course Training Institute Installing and customizing themes:

1. Log in to your WordPress account.

To begin, log in to your WordPress account.

2. Navigate to Appearance Themes.

On the Themes page, select Add New at the top of the page.

4. Choose a theme.

5. Click Download to begin the installation process.

6. Click Activate once complete.

Installing a WordPress Theme Using the Upload Method

If you have found a premium or custom theme from a third-party, you can easily upload it using the WordPress dashboard with just a few steps:

1. Ensure you have the .zip file for the theme you want.

First, download the .zip file you bought in the theme marketplace or commercial provider.

2. Navigate to Appearance Themes.

3. On the themes page, select Add New at the top of the page.

4. After clicking on the Add New button, select the Upload Theme button.

5. Upload and install the file.

6. Click Activate once complete.

Content management in WP:

What is WordPress content management?

WordPress is a content management system (CMS), software used to build, modify, and maintain websites. It is also the most popular CMS on the market, powering 65.2% of websites whose CMS we know. That translates to 42.4% of all websites nearly half of the internet.

Is WordPress a good content management system?

WordPress.org is our number one choice for the best CMS platform. It s the world s most popular CMS software, and it powers around 43% of all websites on the internet.

What type of content management system is WordPress?

WordPress is a popular open-source content management system (CMS). Although it was originally associated mainly with personal blogs, it has since become used for a wide variety of websites, including professional publications and e-commerce platforms.

A content management system is for creating, managing, and optimizing your customers digital experience. More specifically, a CMS is a software application that allows users to collaborate in the creation, editing, and production of digital content: web pages, blog posts, etc.

Creating categories, pages, and posts:

To create new categories in WordPress, go to Posts Categories page. On the left side of the page, you will see a tab that allows you to create categories. Fill in the category name, its slug (will be used in the category URLs), the category description and then press Add New Category.

Adding menu to the site:

Within WordPress, navigate to the Appearance Customize screen, then click on Menus. If you don t have a menu set up yet, you can simply select Create New Menu to get started. You ll be given the option to name your menu and choose where it will appear.

Digital Marketing Seo Sem Smm 8008066622 Search Engine Optimization Services in Hyderabad, Dynamic IT Solutions Agency Company Course Training Institute Adding widgets to the site:

1. Go to Appearance Customize in the WordPress Administration Screens.

2. Click the Widget menu in the Theme Customizer to access to the Widget Customize Screen.

3. Click the down arrow of Widget Area to list the already registered Widgets.

4. Click Add a Widget button at the bottom of sidebar. It shows the list of available widgets.

5. Click a widget you want to add. The widgets should be added in the sidebar.

6. Preview your site and you should see the content from your new Widget.

7. To arrange the Widgets within the Sidebar, drag and drop the widgets in the order you want or click Reorder link and click up arrow and down allow of each widget and click Done after the arrange operation.

8. To customize the Widget features, click the down arrow in the right to expand the Widget’s interface.

9. To remove the widget, click Remove from Widget’s interface in above step.

If your Theme does not support Theme Customizer then you can use the following conventional steps:

1. Go to Appearance Widgets in the WordPress Administration Screens.

2. Choose a Widget and either drag it to the sidebar where you wish it to appear, or click the widget, (select a destination sidebar if your theme has more than one) and click the Add Widget button. There might be more than one sidebar option, so begin with the first one. Once in place, WordPress automatically updates the Theme.

3. Preview the site. You should find that the default sidebar elements are now gone and only the new addition is visible.

4. Return to the Widgets Screen to continue adding Widgets.

5. To arrange the Widgets within the sidebar or Widget area, click and drag it into place.

6. To customize the Widget features, click the down arrow in the upper right corner to expand the Widget’s interface.

7. To save the Widget’s customization, click Save.

8. To remove the Widget, click Delete.

Installing useful plugins for site features:

HubSpot

All in One SEO

Yoast SEO

MonsterInsights

Rank Math

Premium SEO Pack

WP Meta SEO

W3 Total Cache

Rankie

SEO 2021 by SQUIRRLY

Redirection

Schema - All in One Schema Rich Snippets

Ahrefs

SEMrush Writing Assistant

SEOPress

Digital Marketing Seo Sem Smm 8008066622 Search Engine Optimization Services in Hyderabad, Dynamic IT Solutions Agency Company Course Training Institute

Keywords Research and Analysis:

Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP).

Keyword Research and Analysis enables you identify the information your target audience is searching and the keywords they are using for their queries. After researching and analyzing the keyword demand you not only get the relevant terms and phrases for SEO but also understand the users in a better way.

Keyword research provides valuable insight into the queries that your target audience is actually searching on Google. The insight that you can get into these actual search terms can help inform content strategy as well as your larger marketing strategy.

People use keywords to find solutions when conducting research online. So if your content is successful in getting in front of our audience as they conduct searches, you stand to gain more traffic. Therefore, you should be targeting those searches.

Benefits of Keyword Research:

Keyword research is still very relevant to both your SEO process and your success with search engine rankings. Without it, you could be choosing the wrong keywords, resulting in little to no traffic to your pages.

Keyword research is important because it can reveal vital information to grow your business online. Keyword research can tell you what terms people are actively searching for, the competitiveness of those keywords, and help guide your content marketing plan to increase organic search visibility, rankings, and traffic. They help attract people who are searching for content like yours on the internet to it

Keyword research is an important method of on-page SEO that helps to drive relevant traffic and gain qualified leads for your site. The main goal of a keywords research is finding the right phrases and words that individuals use while using search engines to search for different products and services on the internet.

Elements of Keyword Research

There are three main elements to pay attention to when conducting keyword research.

1. Relevance

2. Authority

3. Volume

Types of Keywords:

There are 3 main types of keywords:

Long-tail

Short-tail

Middle-tail

Types of keywords in google ads:

These are the five main keyword match types:

Broad match (max reach, min relevance)

Modified Broad match (slightly lower reach, greater relevance)

Phrase match (medium reach, medium relevance)

Exact match (min reach, max relevance)

Negative match (usually used to increase the relevance of the website visitors)

Keyword Research Methodology:

A keyword research methodology in SEO is the process of researching and analyzing 100’s of search queries made by users on Google. The purpose is to select the most relevant terms for your business and strategically include them in your content to rank higher on the Search Engine Results Page (SERP).

What is keyword research in digital marketing?

Keyword research involves analysing, comparing and prioritising keyword opportunities as well as discovering the language your audience are using to find the helpful information they re looking for. You can then target those key phrases in your content to appear in their results pages.

Keyword research methods

Bulk keyword research. This is all about generating as many keywords as you can, including variations and combinations of different keywords and phrases. ...

Competitor keyword research

Crowd sourcing keywords

Long-tail keyword research

Keyword ideas from SERPs

Trending keywords

Google Keyword Planner Tool:

Step 1: Set up a Google Ads Account

Before you start using Google Keyword Planner, you’ll need a Google account. If you don’t have one, creating an account only takes a few minutes.

Once you’ve created an account, go to the Google Ads home page and click Start Now. Now select your Google account to sign in.

Step 2: Access Google Keyword Planner

To open Google Keyword Planner, click Tools Settings on the right top corner. And then from the drop-down menu, select Keyword Planner listed under Planning. You ll then see two options: Discover new keywords This option gives you new keyword ideas that you can use to increase your website traffic.

Is Google keyword Planner a free tool?

Keyword Planner helps you research keywords for your Search campaigns. You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.

Digital Marketing Seo Sem Smm 8008066622 Search Engine Optimization Services in Hyderabad, Dynamic IT Solutions Agency Company Course Training Institute Paid Keyword Tools:

SEMRush

MOZ

Wordtracker

Ubersuggest

SEO Book

Keyword Discovery

SpyFu

Keyword Spy

Advanced Web Ranking

Keyword Eye

FreshKey

Soovle

Keyword Tool

SimilarWeb

Keyword generation ideas:

Think Like Your Customers

Talk to Your Customers

User-Generated Content

Social Network

BiQ Keyword Intelligence

AnswerThePublic

Niche Forums

Google Related Searches

Competition Analysis:

competitive analysis involves researching the links, keywords, content, and more of your SEO competitors in order to reverse engineer the most successful elements of these tactics into your own SEO strategy.

Here’s we should pay attention to when optimizing content to outrank a competitor:

Digital Marketing Seo Sem Smm 8008066622 Search Engine Optimization Services in Hyderabad, Dynamic IT Solutions Agency Company Course Training Institute Titles

Meta titles

Meta descriptions

Format

Keyword placement

Word count

Readability

Page structure

Use of supporting media files like images and video

Format of query answers

The presence of structured data

Frequency of publishing

Competitor backlink profile analysis

Technical SEO competitor analysis

Why competitive analysis is important while doing SEO?

The first importance of competitor analysis in SEO is that it enables you to identify who your main competitors in the market are. With that, you can be able to do more analysis to gauge their standing in the market. In so doing, you should find both direct business competitors as well as online competitors.

competitor analysis tools to spy on your competition:

Sprout Social

Phlanx

Social Blade

SEMRush

Ahrefs

MozBar

Buzzsumo

Similarweb

Feedly

Mailcharts

Owletter

iSpionage

Owler

Digital Marketing Seo Sem Smm 8008066622 Search Engine Optimization Services in Hyderabad, Dynamic IT Solutions Agency Company Course Training Institute Competitor Metrics:

Competitive metrics, which you can see in columns in Google Ads, will help you gain insight into your competitive position. You will observe how often your ads display in comparison with sellers advertising for the same keywords or targeting.

How to conduct your competitive analysis

Analyze and compare competitor content

Analyze their SEO

Look at their social media engagement

Identify areas for improvement

Quick Search

Wappalyzer

BuiltWith

WooRank

Google AdWords Keyword Planner

SEMrush

SpyFu

Owletter

SimilarWeb

Followerwonk by Moz

Ahrefs

Majestic

Serpstat

Netpeak Checker

Finalizing the Keywords List:

1. Create a long raw list of keywords.

2. Use Google AdWords Keyword tool to find monthly searches.

3. Find raw competition.

4. Find direct competition (via allinanchor: search operator)

5. Calculate KEI (Keyword Effectiveness Index)

6. Calculate KOI (Keyword Opportunity Index)

On-page Optimization:

Onpage optimization SEO refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags.

What is on-page and off-page optimization?

On-page SEO focuses on optimizing parts of your website that are within your control, while off-page SEO focuses on increasing the authority of your domain through content creation and earning backlinks from other websites.

Why on-page optimization is important?

Google is constantly evolving its search algorithm. In 2021, it ran 800,000 experiments and updated its search algorithm more than 5,000 times.

And yet, despite its constant improvements, it’s not perfect. Google still needs help understanding new content. That’s where on-page search engine optimization (SEO) comes in.

Digital Marketing Seo Sem Smm 8008066622 Search Engine Optimization Services in Hyderabad, Dynamic IT Solutions Agency Company Course Training Institute

Fortunately, on-page SEO strategy isn’t as hard as some folks make it out to be. The truth is, there are only a handful of ranking factors you need to be concerned with. Your biggest priority should be creating an exceptional user experience, and not just over optimizing content for bots.

So with that in mind, let’s look at specific on-page SEO best practices. You can also download our 41-point on-page SEO and copywriting checklist below!

On-page check list:

High-Quality Page Content

Page Titles

Headers

Meta Descriptions

Image Alt-text

Structured Markup

Page URLs

Internal Linking

Mobile Responsiveness

Site Speed

Crawl your website.

Conduct an SEO audit and define your site architecture.

Make sure your keyword is in your URL.

Include your keyword throughout your page.

Track keywords and topics for each page.

Don’t keyword stuff.

Establish value propositions for each page.

Define your target audience.

Review and edit page content as needed.

Incorporate visual content.

Optimize your visual content.

Add internal links.

Add external links.

Optimize for conversions.

Google website guidelines:

Keep a simple URL structure.

Qualify your outbound links to Google.

Tag site for child-directed treatment.

Browser compatibility.

Avoid creating duplicate content.

Make your links crawlable

Use valid page metadata

Make sure Googlebot is not blocked

Best practices for website testing with Google Search

Steps to a Google-friendly site

1. Give visitors the information they re looking for. Provide high-quality content on your pages, especially your homepage

2. Make sure that other sites link to yours

3. Make your site easily accessible

Fundamental On-page Factors:

Keyword Research

Quality content the most important on-page SEO factor

Title tag

Meta description

Image use for on-page SEO

Well-composed URL

Domain Name Optimization

What is a good domain name for SEO?

When choosing a domain name for SEO, it s always better to avoid hyphens and numbers. Hyphens and numbers make it harder to pronounce. Let s take Apple.com as an example. Apple.com is a very short domain name and is easy to pronounce.

How to choose an SEO-friendly domain name

1. Use top-level domain extensions

Here’s an image below of top-level domains (TLDs):

The most used TLD domain extensions are .com, .net, .org, .edu.

2. Keep your domain name short

3. Avoid hyphens and numbers in your domain name

4. Make sure it’s easy to type and memorable

5. Don’t use repeated letters

Eg- flowershop.com is a good domain name because it’s simple

floowershoop.com contains repeated letters

6. Add a keyword to your domain name

Which TLD is best?

com domains are over 33% more memorable than URLs with other top-level domains. .com is the #1 most trusted TLD, with . co in a close second place. When people try to remember a URL, they re 3.8 times more likely to assume it ends in .com than anything else.

Generic Top-Level Domains (gTLD)

.com - for commercial sites.

org - for organizations.

net - for networks.

info - for information platforms.

biz - for businesses.

Optimizing Your Domain Name for People:

Make your domain name match your brand and make it easy to pronounce.

Keep it short and snappy long domains are hard to read, remember and understand.

Make it easy to type it’ll reduce errors and make it simpler for people to find you.

Of course, in order to maximize SEO benefits, you need a domain name that’s friendly to Google as well.

Optimizing Your Domain Name for Google:

Avoid hyphens. These can come across as spammy in Google’s eyes.

Aim to include a keyword. This will help your rankings (ours includes marketing’)

Stick to common high-level domains. This means your domain ends in something standard like .com or .net. Avoid bizarre ones like .movie or .games.

URL Optimisation:

After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with link building and user interaction.

While many factors should be considered, here are eight best practices for creating SEO-friendly URLs

Describe your Content

Include Keywords in URLs

Use Hyphens to Separate Words

Use Lowercase Letters in URLs

Keep URLs Short

Use Static URLs

Be Careful with Subdomains

Limit Folders in URL Structure

Does URL influence SEO?

The answer is yes, the keywords you choose to include in the URL structure can definitely impact your SEO and rankings.

Are shorter URLs better for SEO?

The shorter the better, Shorter URLs tend to rank better than long URLs. To prove this, they performed some extensive testing on one million Google search results. Here s a graph that shows how Google rankings decline as URL length gets longer.

What is SEO friendly domain name?

A SEO-optimized domain name is one that tells people what the website is about, the products and services it offers, etc. In this case, the domain stands out more in the sea of search result listings and becomes more likely to be clicked.

Title Tag Optimization

A perfectly optimized SEO title balances the needs of search engines and searchers, making it both enticing to read and helpful for keyword rankings. When done right, SEO titles will help you achieve more visibility on the SERP, maximizing your number of clicks from search engines.

Where Title Tags Appear.

Optimize Your Title Tag Formatting.

Give Each Page a Unique Title.

Put Your Most Relevant Keywords First.

Be Aware of Title Tag Length.

Take Advantage of Branding Opportunities.

Avoid Keyword Stuffing Your Title Tags.

Write Title Tags with the User in Mind

Meta Tags Optimization:

Meta tags are a form of metadata that describes the content of a web page to search engines within its source code. Important meta tags for ecommerce websites include the meta title and meta description, which are both visible on Search Engine Results Pages (SERPs) and impact organic rankings.

Do meta tags improve SEO?

Meta tags are invisible tags that provide data about your page to search engines and website visitors. In short, they make it easier for search engines to determine what your content is about, and thus are vital for SEO.

Digital Marketing Seo Sem Smm 8008066622 Search Engine Optimization Services in Hyderabad, Dynamic IT Solutions Agency Company Course Training Institute How do you optimize metadata?

How to Optimise your Metadata for Success on Google

Meta tags / titles

Meta keywords

Length of meta description:

Add a call-to-action

Your meta description should contain your keywords

Your meta description should be unique

Compare your meta description with SERP snippets.

What is a meta tag example?

Search engines such as Google use metadata from meta tags to understand additional information about the webpage. They can use this information for ranking purposes, to display snippets in search results, and sometimes they can ignore meta tags. Example of meta tags include the title and description

Are meta tags still relevant?

Meta tags are important because they impact how your site appears in the SERPs and how many people will be inclined to click through to your website. They will therefore impact your traffic and engagement rates, which can impact your SEO and rankings. Meta tags are an important part of a solid SEO strategy.

The Most Important Meta Tags for SEO

Title Tag.

Meta Description.

Canonical Tag.

Alternative Text Tag.

Robots Meta Tag.

Open Graph Meta Tags and Twitter Cards.

Header Tags.

Responsive Design Meta Tags.

Headings Footer Optimization:

Why do footer links matter? Internal linking structure is very important for SEO, and also for helping users navigate your website in a natural way. Footer links are considered site-wide links, or by another name, boilerplate links. These types of links are links that appear on nearly every page of a website.

So what can we take away from these analyses? A few general footer-for-SEO rules of thumb:

Don t overstuff keywords in anchor text

Make the links relevant and useful

Organize links intelligently - don t just throw them into a big list

Cross-linking is OK, just do it naturally (and in a way that a manual review could believe it s not solely for SEO purposes)

Be smart about nofollows - nearly every footer on the web has a few links that don t need to be followed, so think about whether your terms of service and legal pages really require the link juice you re sending

Make your footers look good and function well for users to avoid being labeled manipulative during a quality rater s review

SEO Content Writing:

The SEO content writer and marketers use SEO to increase their site s organic visibility and SERP rankings. The best way to write for SEO is to pair high-quality copy with targeted search terms.

SEO content writer understands search engine optimization and knows how to write content that s informative, compelling, and relevant. However, they aren t always effective when it comes to writing content intended to drive conversions.

Anchor Links Optimization

What is an anchor link?

An anchor tag, or anchor link, is a web page element that links to another location on the same page. They are typically used for long or text-heavy pages so that visitors can jump to a specific part of the page without having to scroll as much.

Keep it natural… and versatile

Avoid over-optimization

Keep anchors relevant to content

Engage in relevant guest blogging

Avoid links from and linking to spammy sites

Distribute anchors in the right proportions

Focus anchors on deep-level pages

Are anchor links good for SEO?

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you re linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underline through html code.

Image Tag Optimization

What is image tag optimization?

Image SEO refers to the optimization of images to get more traffic from search engines. For example, optimizing for image SEO can help your site rank higher on Google Images.

How an image can be optimized by SEO?

Image Optimization Key Takeaways

Choose the right file format. PNGs are my favorite for screenshots. Reduce file size for faster page load speed. Make sure your on-page SEO elements (meta data, structured data, etc.)

Sitemaps Optimization

A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to crawl your site more efficiently.

1. Prioritize Your Webpages

2. Use a Tool to Create a Sitemap and Submit it to Google

3. Place the Sitemap on Your Homepage and the Root Directory

4. Never Include Noindex URLs in Your Website’s Sitemap

Sitemaps enhance the ranking of a website in search engine results, thus boosting the SEO efforts. When a website is ranked high on a search engine results page, the website will become visible to a greater number of internet users, thus increasing the traffic to the website.

How to Create an XML sitemap

1. Step 1: Gather all of your site s URLs. ...

2. Step 2: Code the URLs. ...

3. Sign into Google Search Console and click Sitemaps in the left sidebar.

4. Add the URL of your sitemap at the top of the page where it says Add a new sitemap

5. Click submit and Google will crawl your newly created XML sitemap.

Robot.txt and its importance:

A robots. txt file tells web robots, also known as crawlers, which pages or files the domain owner doesn t want them to crawl . Bots visit your website and then index (save) your web pages and files before listing them on search engine result pages.

What is the use of txt file?

In a Windows operating system (OS), a text file is created using a text editor, such as Notepad or Word. It has a file extension of . txt. Besides simply text, a text file is used to write and store source code for virtually all programming languages, such as Java or PHP.

URL Redirecting Techniques

There are five types of redirects: 301, 302, 303, 307, and 308.

301 Permanent Redirect. Translation: this doesn t live here anymore -- he has moved and now lives over at that address. ...

302 Found (was: temporary redirect) ...

303 See Other. ...

307 Temporary Redirect. ...

308 Permanent Redirect (experimental)

A website redirect points your old URL to a new page. When anyone types in or clicks on that original URL they ll be taken to the page you set the redirect up to instead. It ensures visitors don t end up on a 404 page and instead find something relevant to what they were originally looking for.

Canonical Links

A canonical link element is an HTML element that helps webmasters prevent duplicate content issues in search engine optimization by specifying the canonical or preferred version of a web page.

Rich Snippets (Schema)

What are rich snippets? Rich snippets are essentially enhanced search results. We ve all seen Google playing with how their search results display for years now, from showing images, videos or snippets of the content itself, all in an effort to make the experience more engaging and useful.

What is Google search snippet?

A snippet is the description or summary part of search result on Google Search and other properties (for example, Google News). Google uses a number of different sources to automatically determine the appropriate snippet, including descriptive information in the meta description tag for each page.

One Box Answer Optimization

Google Search Console:

What is Search Console

Search Console tools and reports help you measure your site s Search traffic and performance, fix issues, and make your site shine in Google Search results

Optimize your content with Search Analytics

See which queries bring users to your site. Analyze your site s impressions, clicks, and position on Google Search.

Get your content on Google

Submit sitemaps and individual URLs for crawling. Review your index coverage to make sure that Google has the freshest view of your site.

Get alerted on issues and fix your site

Receive email alerts when Google identifies issues on your site. See which URLs are affected by these issues and tell Google when you’ve fixed them.

Understand how Google Search sees your pages

The URL Inspection tool provides detailed crawl, index, and serving information about your pages, directly from the Google index.

Learn how to optimize your search appearance on Google and increase organic traffic to your website

Optimize and enhance your site:

Digital Marketing Seo Sem Smm 8008066622 Search Engine Optimization Services in Hyderabad, Dynamic IT Solutions Agency Company Course Training Institute AMP

Monitor, test, and track your AMP pages with Search Console tools and reports.

Mobile Usability

Test and improve your site’s mobile usability with customized reports.

Rich Results

Your recipes, jobs, or other structured data can appear as rich results on Google Search. Monitor and improve them using Search Console reports.

How do I access Search Console?

Login to Google Search Console

To log in, go to search.google.com/search-console/. Click the blue Start now button to sign-in to your Google account. Once signed in, verify you are in the proper Google search console account by selecting the website you would like to provide access to, in the top left dropdown menu.

How do I index my website on Google console?

1. Go to Google Search Console.

2. Navigate to the URL inspection tool.

3. Paste the URL you d like Google to index into the search bar.

4. Wait for Google to check the URL.

5. Click the Request indexing button.

Website verification------not gathering content

Setting Geo-target location----adwords

Search Analytics

SERP (Search Engine Result Page) analytics help you measure how users interact with the search results on your SERP, which gives insight to how your search engine is functioning. This gives you important data points about where to improve the search experience.

The Search Console reports in Analytics use four metrics specific to Google Web Search data: Impressions: The number of times any URL from your site appeared in search results viewed by a user, not including paid Google Ads search impressions.

How do I find search analytics?

To see the Site Search reports:

1. Sign in to Google Analytics.

2. Navigate to your view.

3. Open Reports.

4. Select Behavior Site Search.

How do you use Google Analytics?

How to Use Google Analytics

1. Create a Google Analytics account.

2. Add the name, URL, and industry of the website you want to track.

3. Add a view to your property.

4. Add your tracking code directly after the head tag of your site.

5. Visit your GA portal and verify the code is working.

Advanced Search Query analysis----no

External Links Reports

External link is a link that goes to any website outside of Cascade Server. In other words, any website that does not start with www.csueastbay.edu. Examples of external links include: Google, East Bay Today, and Microsoft.

An external link is a link that points at an external domain. Top SEOs believe that external links are the most important source of ranking power. External links pass link equity (ranking power) differently than internal links because the search engines consider them as third-party votes.

The external links you add can assist search engines in determining the usefulness and quality of your pages. High-quality pages usually link to other high-quality pages; thus, search engines will look at your content favorably, helping you rank higher.

Internal Links Report

Internal links are those that point from one page to another on your site. Internal links help Google to understand the most important pages on your website. Search engines consider pages with lots of internal links to be more important than those with fewer links. That s especially true when you link to those pages from your navigation because it tells Google you want users to find them.

Crawls stats and Errors

Crawl errors occur when a search engine tries to reach a page on your website but fails at it. Crawling is the process where a search engine tries to visit every page of your website via a bot.

What is a crawl stat?

The Crawl Stats report shows you statistics about Google s crawling history on your website. For instance, how many requests were made and when, what your server response was, and any availability issues encountered.

What are crawled pages?

Crawling is the process of finding new or updated pages to add to Google (Google crawled my website). One of the Google crawling engines crawls (requests) the page. The terms crawl and index are often used interchangeably, although they are different (but closely related) actions.

What is crawling SEO?

In the SEO world, Crawling means following your links. Indexing is the process of adding webpages into Google search. 2. Crawling is the process through which indexing is done. Google crawls through the web pages and index the pages.

Sitemaps

A sitemap lists a website s most important pages, thus, making sure search engines can find and crawl them. Sitemaps also help in understanding your website structure, making it easier to navigate your website.

What are sitemaps used for?

A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to crawl your site more efficiently.

What is the difference between XML and HTML sitemaps?

The difference is that XML sitemaps are written for search engines and HTML sitemaps are written for humans. An XML sitemap is specifically written for search engine spiders. A search engine spider can quickly and easily extract all the important pieces of information about your site by looking at the XML file.

Robots.txt and Links Removal----no

HTML Suggestions-----no

URL Parameters

URL parameters (known also as query strings or URL query parameters) are elements inserted in your URLs to help you filter and organize content or track information on your website. In short, URL parameters are a way to pass information about a click using the URL itself.

Off Page Optimization (Link Building) :

Offpage optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. These are measures that help create as many high-quality backlinks (incoming links) as possible.

What is off-page optimization examples?

While earning links from external websites is the most commonly practiced off-page SEO strategy, almost any activity that a) occurs outside of your own website and b) helps to improve your search ranking position could be thought of as off-page SEO. These include things like:

Why off-page SEO is important?

Off-page SEO helps build a website s recognition and domain authority. Without it, your site will continually rank below other websites that already have a more substantial lead. While links are not the only off-page signals that Google s algorithm applies to rank a site, it is perhaps the most vital of the lot.

Google Link building guidelines:

What are the elements of link building?

Link building is important because it is a major factor in how Google ranks web pages.

It omits key factors such as:

The trust and authority of the linking pages.

The SEO and content optimization of the respective sites.

The anchor text of the incoming links.

What are link building strategies?

What is a link building strategy? The practice of gaining links back to your website to improve your authority and search engine rankings. Common link building strategies include creating infographics and guest posting.

Types of Linking Methods

What is link in SEO?

Link building is the practice of acquiring links to your website from other websites. In SEO, these links are called backlinks. Getting backlinks from high-quality sites can pass authority to your site, as well as help you rank higher in the search engine results pages (SERPs).

Links Analysis Tools

What is link analysis in SEO?

In SEO, link analysis refers to reviewing the hyperlinks on other websites that point to your website. These back links are an essential part of getting traffic and boosting your SEO. You can use link analysis to take an in-depth look at your website and audit the links leading to it.

What are 3 types of links?

To break it down from the high level of what a link actually is, three links that we deal with on a daily basis are internal links, external links, and backlinks. Internal links specifically deal when you re linking one page on your website to another page on your website, never leaving the same domain.

Off-page SEO submission list:

Guest blogging

Social bookmarking

Directory submission

Classified ads

Local listings

Web 2.0 submission

Social media sharing

Press release

Digital Marketing Seo Sem Smm 8008066622 Search Engine Optimization Services in Hyderabad, Dynamic IT Solutions Agency Company Course Training Institute Q A

Forum

Blog commenting

Infographics submission

Photo sharing

Video sharing

Document sharing

Search engine submission

Article submission

More Advanced Techniques

Reports and Management:

Website Position Analysis:

What is website analysis?

Website analysis is the practice of testing and analyzing a website s performance in relation to SEO, speed, competition, and traffic.

Any site can benefit from some form of website analysis if the results are then used to improve it—for example, by reducing page size to increase overall speed or optimizing a landing page with lots of traffic for more conversions.

SEO website analysis involves auditing individual pages or entire websites to analyze how they are performing on search engines, and then optimizing them to improve performance and ranking on search engine results pages (SERPs).

Google Analytics

Piwik

Open Web Analytics

Clicky

SimilarWeb

SEMrush

Moz Keyword Explorer

Cyfe

Google Search Console

Website Monthly Reports:

In other words, a monthly SEO report helps people analyze the performance of their SEO strategies. It is essential for the client because they have no other way of knowing what you ve been doing. A monthly SEO report helps your clients keep track of your work and justify why they re spending money on your services.

How do I create a monthly SEO report?

1. Backlink Profile Report. Keep tabs on your competitors new backlinks, how many you ve got, the domain name, the domain and page authority, etc

2. Keyword Ranking Report

3. Organic Traffic Report

4. SEMrush Report

5. Moz Report

6. Ahrefs Report

What is involved in monthly SEO?

Monthly SEO services, also called ongoing monthly SEO services, are month-to-month SEO services that work to improve your rankings in search results. Most monthly SEO services include on-page and off-page optimizations, like keyword targeting, link building, content writing, and more.

Google Analytics Reports:

What are standard reports in Google Analytics?

Real-Time Reports.

Audience Reports.

Acquisition Reports.

Behavior Reports.

Conversion Reports.

What are the four Google Analytics reports?

While you can use the data from Google Analytics, the four most helpful reports for your content marketing cover traffic, navigation summary, traffic from organic search, and conversions.

Search Console Keyword Reports:

The Search Console reports include one dimension that is specific to Google Web Search data: Queries: The Google Search queries that generated impressions of your website URLs in Google organic search results.

How do I get data from Google Search Console?

1 Go to your Google Search Console account. 2 On the upper left, choose the Property. Make sure to choose the correct web property. 3 Click Performance or Search results to open the performance report.

Link Building Reports:

Competitor Reports:

SEO competitive analysis involves researching the links, keywords, content, and more of your SEO competitors in order to reverse engineer the most successful elements of these tactics into your own SEO strategy.

What is SEO competitor analysis?

SEO competitor analysis is the process by which you can get all the details you need about your rivals. It will provide you with data about which SEO tactics are working for those rivals. As you re in the same field, it s likely that those tactics could also work for you.

What is competitor analysis Report?

A competitive analysis report outlines the strengths and weaknesses of your competitors compared to those of your own business. Typically, a competitive analysis report will contain: A description of your business s target market. Details about the features of your product compared to your competitors products.

A competitive analysis involves:

Identify your competitors. This sounds straightforward, but in fact there are different kinds of competitors to consider

Gather information about your competitors

Analyze your competitors strengths and weaknesses

Determine your competitive advantage

Digital Marketing Seo Sem Smm 8008066622 Search Engine Optimization Services in Hyderabad, Dynamic IT Solutions Agency Company Course Training Institute Paid Tools for monitoring SEO campaigns:

Ahrefs

Google Search Console

SEMRush

KWFinder

Moz

Ubersuggest

Answer The Public

SpyFu

Woorank

Majestic

Google Trends

SEOQuake

Siteliner

Fat Rank

Keywords Everywhere

Screaming Frog

Serpstat

Penguin Recovery Process:

Penguin is a Google algorithm update that detects the kinds of nefarious webspam techniques often used to manipulate search engine rankings. It was first introduced in April of 2012, and it has gone through a number of changes since that time. Essentially, Google Penguin prevents webmasters from using black-hat, artificial link-building techniques, thereby ensuring that the highest-ranking content remains focused and relevant. Unfortunately, well-meaning webmasters are sometimes penalized despite the purest of intentions. But whether you have made some mistakes or are just an innocent casualty, Google Penguin recovery is possible.

Types of Google Updates:

What are Google algorithm updates?

This new search ranking algorithm update was designed to reward product reviews that share in-depth research, rather than thin content that simply summarizes a bunch of products. In their announcement, Google also shared nine useful questions to consider when creating and publishing product reviews.

The Google algorithm partially uses keywords to determine page rankings. The best way to rank for specific keywords is by doing SEO. SEO essentially is a way to tell Google that a website or web page is about a particular topic.

Which algorithms are used in Google?

Google Algorithms are used to give the best possible outcome or result whenever someone searches something on Google.

Types of Google Updates:

How many updates does Google have?

How many times does Google update its search algorithms? Google search is changing all the time. In 2020, Google made 4,500 changes to search. This number includes changes to its ranking system, user interface and more.

Google search is changing all the time. In 2020, Google made 4,500 changes to search. This number includes changes to its ranking system.

Google announced that it has started the rollout of the most anticipated and the first broad core update of 2021 June 2021 Core Update. The last time Google announced a core update was back in December.

Symptoms of Google updates: not

The process of analyzing update:

1. Check Your Visibility on Google.

2. Check URLs and Meta Descriptions.

3. Analyze Titles and Headings.

4. Evaluate Incoming Links.

5. Analyze Your Spam Score.

6. Check Your Internal Links.

7. Investigate for Broken Links.

8. Analyze Your Web Content.

9. Audit Your Images.

10. Check Your Page Speed.

An SEO analysis sheds light on all the opportunities on your site that you can address to improve your ranking potential in search engine results pages (SERPs). It involves auditing your site and identifying where you can optimize for search engine bots.

With an SEO analysis, you can find what aspects of your SEO strategy are working and what your biggest obstacles are that are preventing you from improving your site ranking.

Why Is SEO Analysis Important?

The insights you gain from an SEO analysis give you direction on where you can improve your site s content and technical aspects to deliver a better experience for visitors and to show search engines context and relationships between your content and the search query visitors are using. To put it simply, an SEO analysis is a must for you to rank higher, expand your reach, drive traffic, and hit your business objectives.

With an analysis, you’re not taking shots in the dark; you’re making strategic decisions, which reduces time and resources spent. Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions for improving your site’s ranking in SERPs.

Digital Marketing Seo Sem Smm 8008066622 Search Engine Optimization Services in Hyderabad, Dynamic IT Solutions Agency Company Course Training Institute Audit

Technical SEO

Keyword Research

Location Demographics

Content Strategy

Content Writing Editing

Ranking

Panda Recovery:

Google Panda update was introduced in 2011 and was designed to punish thin or poor content. The filter that came in the update was aimed at stopping poor content that had managed to rank highly for certain queries despite having little to offer readers.

What does Google Panda do?

Google Panda is a major change to Google s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of low-quality sites or thin sites, in particular content farms, and return higher-quality sites near the top of the search results.

Website Google Panda is going to affect:

A website with low quality, too short

A website that works as content farm

A website with useless pages indexed in Google (Same as content farm)

A website with improper SEO structure

Duplicate content (On-site and off-site)

Too many advertisements

Poor grammar

Slow site loading time

SEO over-optimization

Too many broken links

Penguin Recovery:

Penguin is the code name given by Google to an algorithm update they announced on April 24, 2012. The aim of Google Penguin is to penalize websites that use black-hat SEO tactics, like building unnatural backlinks. These practices are clearly in violation of Google’s guidelines, and are penalized in an effort to improve user experience and deliver only truly valuable content to Google users.

Said simply if you’re paying for links or link exchange, building links in sites which are not thematically relevant, or building links in low-quality directories, you’re in trouble. For more information, refer to Google’s definition of link schemes.

There have been several versions and updates of Google Penguin:

Penguin 1 on April 24, 2012

Penguin 2 on May 26, 2012

Penguin 3 on October 5, 2012

Penguin 4 on May 22, 2013

Penguin 5 on October 4, 2013

Penguin 6 on October 17, 2014

If you want to recover from the Google Penguin algorithm penalty you have to follow these 3 steps: Run a link audit. Perform link removal. Create and submit a disavow file.

How to Recover from Google Penguin

Recovering from a Penguin penalty is crucial to regaining your rankings and organic traffic. But, as we mentioned above, you often need to wait for an update of the algorithm to see a full recovery. However, if you follow through the necessary recovery actions, you should see an immediate increase in organic traffic.

Link pruning process:

DisAvow Tool:

What does disavow mean SEO?

A disavow file is a text (. txt) document which lets you deactivate chosen links (or domains) that link from another domain to your website. Disavow definition in SEO means to discard harmful links pointing to your site. If you believe your site s ranking is being damaged by low-quality links you do not control. You can ask Google not to take them into account when assessing your site by disavowing your backlinks.

What happens when you disavow a link?

So what exactly does a link disavow do? It is a request for Google to ignore those links to your domain. If the link disavow is successful, it won t be counted for or against you when determining ranking in the search results.

Website Monetization:

How Adsense Works:

AdSense works by matching ads to your site based on your content and visitors. The ads are created and paid for by advertisers who want to promote their products. Since these advertisers pay different prices for different ads, the amount you earn will vary.

Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.

How AdSense works

First, Google has to approve your website. Google doesn’t disclose its metrics for approval. But if your site has unique content and complies with AdSense s policies, you’re good to apply. You must be at least 18 years old.

Once you get approved, you can arrange for ads to appear on your site. You can choose which types of ads run and where on the page they will appear. But the companies that show up on your site bid for their right to be there.

AdSense lets its advertisers vie for space on your website based on your content, as well as how likely they are to get clicks on their ads from visitors. Google determines the latter through the advertiser s quality score. Two factors are at play here. One is the click-through rate, or CTR. This is the percentage of visitors to your site that Google thinks will click on ads.

How much does AdSense pay?

Advertisers look at the elements mentioned above and estimate what s called a cost per click, or CPC. This is how much they ll pay every time someone clicks on an ad from your site.

Think of your website as a landscape painting you’ve put up for auction. An auction house agrees to put it up for bid to landscape painting collectors. The higher quality the painting, the more competition there will be, and the more money you’ll get.

Adsense Guidelines:

Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include, but are not limited to, repeated manual clicks or impressions, automated click and impression generating tools and the use of robots or deceptive software.

Apply for adsense after your website receives at least 100 unique visitors per day. Rules have become more strict and it may be difficult to get accepted if you don t have a decent amount of traffic. You need to have a Google account (such as gmail) to use with Adsense.

How can I get AdSense approved?

Here is the process for AdSense approval: Register for an AdSense account by going to AdSense.com.

Google AdSense Account Approval Process- 2022

1. Ensure your website is compatible with AdSense.

2. Sign up for an AdSense account.

3. Login to your AdSense account.

4. Add the AdSense code.

5. Wait for 1-2 weeks for final review approval.

Website ideas for online earning:

Understanding Adsense dashboard:

Different types of payment model (CPC and CPM):

The cost-per-click (CPC) is the amount you earn each time a user clicks on your ad. The CPC for any ad is determined by the advertiser; some advertisers may be willing to pay more per click than others, depending on what they re advertising.

Types of Ad Formats:

Display ads

Text ads

Link unit ads

In-feed ads

Feed ads

In-article ads

Matched content ads

Video ads

Games ads

Mobile ads

How to choose correct ad formats:

Ad units are for AdSense publishers who want full control over the placement of their ads. Choose ad units if you re looking for: Control: select from a range of ad types and ad sizes, and position your ads exactly where you want them to appear on your pages.

The Large Rectangle (336 280) This ad size is one of the top-performing Google Adsense sizes for a wide variety of content, as they are more noticeable for their large rectangle size.

The Medium Rectangle (300 250) This ad size supports both display and text ads in different layouts, such as mobile and desktop. One of the best things about this size is that it is the most fitting size. Many UI/UX experts consider this size for multiple types of content, as this size is one of the easiest sizes that perfectly fits in the sidebar and also inside the content section without disrupting the user experience of the web page

The leaderboard size (728 90) The leaderboard size is a traditional banner ad size which is not only a perfect size for a website header and also supports both image ad formats and text. One of the major downsides of this ad size is the lack of support for mobile ads.

How to select a profitable niche:

Insurance

Online education

Marketing Advertising

Legal

Internet and Telecoms

Online Banking

Cryptocurrency

Home and Garden

Automobile Dealership

Fitness and Health

Tracking multiple websites with channels:

Blocking competitor ads on our site:

Set up competitive protections---------

1. Sign in to Google Ad Manager.

2. Click Protections.

3. Click New protection Competition.

4. Name your competitive protection.

5. By default, the protection is applied to all inventory. To target specific inventory: ...

6. Create blocking groups. ...

7. Click Save.

Reporting and Analysis:---------no

Integration of Adsense with Youtube Channel:

Sign in to YouTube Studio.

In the left menu, select the Monetization tab.

Click START on the Sign-up for Google AdSense card.

When you re asked to, enter your YouTube account password and re-authenticate when required.

Choose which Google account you would like to use for AdSense.

Note: if you already use AdSense for other reasons outside of YouTube, sign in with the Google account used with your existing AdSense account.

You’re now in AdSense. Once here, verify that the email address is correct at the top of the page. If it’s the wrong one, click Use a different account to switch accounts.

Continue setting up your account. Provide your contact info and submit your AdSense account application.

What is a benefit of linking a YouTube channel to an Adwords account?

Linking your YouTube channel to an Adwords account allows you to promote your video and access reporting from Adwords. You can control what data the Adwords account can access, including view counts, re-marketing, and earned actions. You can link more than one Adwords account to your YouTube channel, and vice versa.

Linking Adsense with Analytics:

Sign in to your Google Analytics account.

Click the Admin tab.

In the Account column, select the Analytics account that contains the property you want to link with your AdSense account.

In the Property column, select the Analytics property you want to link, and click AdSense Linking.

On the AdSense Linking page, click + New AdSense Link.

Select the AdSense property that you want to link with your Analytics property.

Click Continue.

Select the Analytics views in which you want your AdSense data to be available.

Click Enable Link.

Click Done.

Your Analytics and AdSense accounts are now linked.

Other Ad Networks:

Affiliate marketing networks:

An affiliate network is a service that connects publishers (i.e., affiliate marketers) with brands. The network acts as the middleman so that both publishers and brands offering programs can find each other easily. Brands can find and contract affiliates fast to promote their products and open up a new sales channel.

1. GOOGLE ADS COURSE (SEM)

1.1 - INTRODUCTION TO PAID ADVERTISING.

What is Paid Advertising?

Paid advertising is an online advertising model where advertisers bid to participate in real-time auctions in order to show their ads within slots on a specific platform or network

It is also sometimes called biddable media or PPC advertising. PPC stands for Pay-Per-Click advertising as you usually pay every time someone clicks on your ads.

This model is usually opposed to earned or owned advertising where you can use a platform to push your content for free i.e. Facebook or LinkedIn posts.

How PPC Advertising Works.

Most platforms offering paid advertising services use algorithms to run real-time auctions. The algorithms decide which ad to place within an available slot online. The criteria are often a mix between the bid amount and the quality of the ads but can vary depending on the platform used. Platforms don’t always make the criteria transparent however, and there are a variety of other variables to consider

Ads come in many shapes and formats such as text, images, videos and more. Many platforms now offer to automatically favour ads that are performing well based on your goals. Their algorithms pick up on a huge number of signals than humans can process, making it more efficient to let them decide which ads to push.

There are many targeting options to choose from but most of them fit into two main categories:

Search ads triggered by someone actively searching for specific keywords; the ads usually show on a Search Engine Results Page (SERP) and answer a specific question.

Display ads triggered by someone fitting specific targeting criteria such as demographics or interests; the ads usually show when someone is browsing the web or an app and can be regarded as disruptive.

1.2 - Benefits of Paid Advertising.

1. Time Efficient

You see, Time is money’ if you are wasting your time hoping to get the best results you are wasting your valuable time. So paid advertising reduces your time as in organic search you must wait for long to make your business more effective and generally company doesn’t get the right customer. You get that instant and most amazing result in a very short span of time and get to know your reliable or new customers, this is the stage where your money proves the real value of your time.

2. Content Value

Always try to get the right value of your content. Assume if nobody knows about your content and have never seen it, then your content will be a waste as it’s not helping you out in any way. Here, this is the place where paid advertising helps, as people get to know about your content they will react according to their requirements and your content will become a valuable part of your marketing. Also provide the content in an innovative way such as: videos are the great source, use pictures, start with online campaigns, you can provide with free webinars as Digital Vidya is doing and there is a lot more proven solution to this which can be used so that it makes the right space in customers mind.

3. Target Audience

With the help of paid advertising, you hit the right customer at the right time. There are so many ways where you get only those people who will actually become your customers, for example, Facebook ads, Twitter, LinkedIn, Google paid ads, PPC and there are many more, these are various platforms , there are lot more places on the internet where you get an opportunity to select your target audience and advertise accordingly. You will always be benefited with the right audience who becomes your customer not the people who just come to your website to see your work and create traffic.

4. User-Friendly

As it helps you to find the right customer for your business and you will also get the response from those who are at the stage to interact with your company. The unnecessary disturbance will not be created, there will be the right customer coming for the right services to the right company at the right time. As you are doing any type of investment make sure that it is also user-friendly from your customers point of you this is a very important point most of the time we think from our perspective that how can we make it grow but you never know what your customers have in mind make an amazing research on your possible customers and start thinking like them as soon as you make that concept clear in your mind nothing can stop your business.

1.2 - Business objectives in paid ads.

campaign goals are

1. Brand Awareness

2. Website Traffic

3. Social Engagement

4. Displaying Video Ads

5. Increase Lead Generation, Conversion and Sales

6. Understanding your target audience

1.3 –Branding Campaign.

What is an example of a brand campaign?

Image result for branding campaign

These are often multi-million dollar endeavors, and have brought us such memorable advertising campaigns as: Just Do It Nike.

What should a branding campaign include?

For a marketing or branding campaign to be effective, you need to truly understand the lifestyles, habits, and preferences of your potential consumers. A great way to figure out your target audience is by using a buyer persona template and creating a semi-fictional representation of your ideal customer.

How do you run a brand campaign?

Image result for branding campaign

So, let s get it started.

Set clear campaign goals. Start by thinking of the desired result of your campaign. ...

Define your target audience. ...

Choose your platforms and channels. ...

Set key performance metrics. ...

Mark the timeline of your campaign. ...

Set your campaign budget. ...

Design and prepare campaign materials.

What are the 3 types of campaign?

There are three main types of marketing campaigns you can run depending on the results you are after:

Customer acquisition campaigns.

Conversion campaigns.

Retention and trust campaigns.

1.4 - Direct Marketing Campaign.

What is a direct marketing campaign?

Direct marketing consists of any marketing that relies on direct communication or distribution to individual consumers, rather than through a third party such as mass media. Mail, email, social media, and texting campaigns are among the delivery systems used.

What is direct marketing examples?

Image result for Direct marketing campaign

Emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, websites, and catalog distribution are some examples of direct marketing strategies.

How do you create a direct marketing campaign?

Once you ve outlined your target market, staging a direct-mail campaign has seven key steps:

Develop a mailing list. ...

Create a mailing piece. ...

Code your response vehicle. ...

Test the campaign. ...

Run the campaign. ...

Handle customer responses. ...

Analyze the results of the campaign.

What are the main goals of direct marketing?

Direct marketing has a single goal: to convince consumers to take action. This action should result in a tangible and measurable result such as signups, purchases, downloads, and similar. The ultimate goal, of course, is to get a sale.

How do companies use direct marketing?

Direct marketing allows you to generate a specific response from targeted groups of customers. It s a particularly useful tool for small businesses because it allows you to: focus limited resources where they are most likely to produce results. measure the success of campaigns accurately by analysing responses.

1.5 - Paid advertising channels

Paid media is any type of content or marketing channel that involves payment. Most of us are already familiar with this type of paid media billboard ads, commercials, and PPC (pay per click). Paid media is targeted to specific consumer segments, such as a certain demographic or even past customers.

The best paid advertising examples in digital marketing are Pay-Per-Click (PPC), Social Media Ads, Influencer Marketing, Banner Ads and Ad Retargeting.

We recommend these four marketing channels that modern go-to-market teams use today:

Websites. Modern advertising companies are leaning heavily on websites as a way to drive conversion through content.

Email. ...

Digital Marketing Seo Sem Smm 8008066622 Search Engine Optimization Services in Hyderabad, Dynamic IT Solutions Agency Company Course Training Institute Digital advertising. ...

Events.

6 Types of Advertising Media Channels

Video Advertising: Television YouTube. ...

Audio Channels: Radio Podcast Advertising. ...

Newspapers. ...

Print Digital Publications (Magazines) ...

Out-Of-Home Advertising. ...

Social Media.

The Paid Channels

Facebook Ads.

Instagram Ads.

Twitter Ads.

Pinterest Ads.

Google AdWords.

Affiliate Marketing.

Influencer Marketing.

1.6 - Paid Bidding Strategies

Smart Bidding is a subset of automated bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction—a feature known as auction-time bidding. Target CPA, Target ROAS, Maximize conversions, and Maximize conversion value are all Smart Bidding strategies.

As a bid strategy adjusts bids, it observes the effect of the change and then makes small, incremental adjustments if needed. Even though each cycle of adjusting, monitoring, and adjusting again may occur about every six hours, you re likely to see improved performance over a longer period of time.

A brand campaign puts your company s story and message in front of an audience, with the goal of increasing brand awareness and improving brand equity in the mind of the consumer. It is a way to control your brand s narrative and public image, as well as differentiate your organization from the competition.

If you use the lowest cost bid strategy (automatic bidding), Facebook bids with the goal of getting the lowest possible cost per optimization event. The set budget (either on the campaign or ad set level) will be spent at the end of the day or throughout the entire schedule.

1.7 - Premium Ad Networks

Ad Networks Are Several Types .

Vertical networks: Ad networks that are topic-specific, such as fashion, automotive, or business.

Premium networks: Ad networks that offer inventory from popular publishers.

Inventory-specific networks: Ad networks that provide a specific type of ad inventory, such as video or mobile.

Vertical Ad Networks: Topic-specific networks—e.g. business ad network, technology ad network, automotive ad network, fashion ad network, etc. Specialized or Inventory-Specific Ad Networks (e.g. Mobile, Video, Native): Focuses on a certain type of inventory.

Google Ads, formerly known as Google AdWords, is an advertising service by Google that allows businesses to display ads on Google search results and its advertising network.

2.0 - INTRODUCTION TO GOOGLE ADS

What is Google Ads and types?

There are three basic types of Google Ads: Search Network campaigns usually text form, these ads can show on Google Search results pages when someone searches for a product or service that s similar to yours. Display Network campaigns usually image form, these ads appear on websites or apps that your customers ...

What is Google Ads and its benefits?

Google Ads is Google s online advertising program, the program allows you to create online ads to reach audiences that are interested in the products and services you offer. The Google Ads platform runs on pay-per-click (PPC) advertising, i.e. you have to pay every time a visitor clicks your ad.

What are 4 types of advertising?

Types of advertising

Newspaper. Newspaper advertising can promote your business to a wide range of customers. ...

Magazine. Advertising in a specialist magazine can reach your target market quickly and easily. ...

Digital Marketing Seo Sem Smm 8008066622 Search Engine Optimization Services in Hyderabad, Dynamic IT Solutions Agency Company Course Training Institute Radio. ...

Television. ...

Directories. ...

Outdoor and transit. ...

Direct mail, catalogues and leaflets. ...

Online.

What is difference between marketing and advertising?

In basic terms, marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels. In other words, advertising is a component of marketing.

What type of ads are most effective?

Word-of-mouth advertising is considered the most effective form. It has the desired qualities of strong credibility, high audience attention levels, and friendly audience reception.

2.1 - Overview of Google Ads.

What is Google Ads and how its work?

How Google Ads work. Google Ads operates under a pay-per-click (PPC) model. That means marketers target a specific keyword on Google and make bids on the keyword — competing with others also targeting the keyword. The bids you make are maximum bids — or the maximum you re willing to pay for an ad

What is the main function of Google Ads?

Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website. Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget.

What are the benefits of Google Ads?

Benefits of Google Ads

Target your ads. Targeting gives you the ability to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them relevant ads. ...

Control your costs. ...

Measure your success. ...

Manage your campaigns.

What is better than Google Ads?

For e-commerce businesses, alternatives to Google ads are sixads, Amazon, Facebook, and Instagram advertising. For B2B businesses, alternatives to Google Ads are LinkedIn, Bing Ads, Infolinks. For businesses with a low budget, alternatives to Google Ads are sixads, Bing Ads, Facebook Ads, Instagram Ads.

2.2 - Google ad Account Setup

Is a Google ad account free?

Signing up for an account is free. You ll only pay when your customers take action, like when they click your ad to visit your website or call your business. To set you up for success, we ll provide reports and insights so you can track your ad s performance and costs.

What is Google Ads account for?

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users

Sign in with your account

Go to the Google Ads homepage.

Click the Sign in link at the top right of the page.

Enter your Google Account email address, alternate email address, or Gmail username in the Email field.

Enter your password in the Password field.

Click Sign in.

Do you need a Gmail account for Google Ads?

To create your Google Ads account, you ll need an email address and website for your business. Even if you don t have a website, you can still advertise on Google using Smart campaigns, the default Google Ads experience for new advertisers.

What is Google billing?

Google Play s billing system is a service that enables you to sell digital products and content in your Android app. You can use Google Play s billing system to sell a one-time product or subscriptions on a recurring basis.

Automatic payments: After your ads run, Google Ads automatically charges your payment method. Manual payments: You make a payment before your ads run. Then, as your ads run and you accrue costs, the credit from your payment will decrease. When your payment is used up, your ads will stop running.

What are 5 different payment methods?

Digital Marketing Seo Sem Smm 8008066622 Search Engine Optimization Services in Hyderabad, Dynamic IT Solutions Agency Company Course Training Institute Payment Options

Cash.

Checks.

Debit cards.

Credit cards.

Mobile payments.

Electronic bank transfers.

What are the ways to withdraw money from AdSense?

Sign into your Google AdSense account and head to the Payments section.

Select Add payment method

Choose Transfer to bank account

Enter your bank account information, making sure to enter details exactly as they appear on your bank statement.

2.3 - BILLING METHODS

What is Google billing?

Google Play s billing system is a service that enables you to sell digital products and content in your Android app. You can use Google Play s billing system to sell a one-time product or subscriptions on a recurring basis.

How does billing work with Google Ads?

Automatic payments: After your ads run, Google Ads automatically charges your payment method. Manual payments: You make a payment before your ads run. Then, as your ads run and you accrue costs, the credit from your payment will decrease. When your payment is used up, your ads will stop running.

Whats the billing types?

Types of Billing

Milestone Billing. As the name suggests, this type of billing method requires the completion of a milestone (which could be a particular event or a sub-contract). ...

Progress Billing. ...

Sub-line-item Billing. ...

Billing on Completion. ...

Billing for On-going Services. ...

Prorated Billing.

What are the 4 types of payment methods?

Image result for Billing Methods in google ads

List of payment methods

Cash. Cash is the original and oldest payment method: the physical coins and notes you ll find in your wallet, an ATM or at the bank. ...

Debit cards. ...

Credit Cards. ...

Bank transfers. ...

Direct debit. ...

Mobile payments. ...

Mobile payments: e-wallets. ...

Mobile payments: payment Links.

How do I add billing to Google Ads?

Instructions

In your Google Ads account, select the tool icon. ...

Choose the country or territory of your business address. ...

Enter your business address. ...

Make your billing selections and enter your billing information. ...

Review and accept the Google Ads Terms and Conditions.

Select Submit and Activate.

2.4 - OLD VERSION VS. NEW VERSION

When did Google AdWords change?

Change 3: Responsive search ads will be the only search ad type available for standard search campaigns. The last major change to Google Ads is coming in June 2022, when Google will be ending support for expanded text ads for responsive search ads.

What are the latest changes in Google AdWords?

We announced last year that starting June 30, 2022, responsive search ads will be the only Search ad type that can be created or edited in standard Search campaigns. As part of this change, you ll no longer be able to create or edit expanded text ads.

What are the new features of Google?

Google has a bevy of new features coming soon to Android, including new widgets for YouTube Music, Google Play Books, and Google Photos; new Android Auto features; and updates for Google Assistant and Google Photos. The company detailed the new features in a blog post.

What is the newest version of Google Ads editor?

Google Ads Editor version 12.2 features several updates, including Gmail asset-based ads, full support for promotion and video extensions, and a new budget type option for video ads. Download the newest version of Google Ads Editor.

Version 12.2 - Google Ads

2.5 - GOOGLE ADS INTERFACE

What is Google Ads interface?

Image result for Google Ads Interface Tour

Google Ads now visually displays the breakdown of clicks, cost, and conversions across desktop, tablet, and mobile, making it easier to manage your campaigns and optimize your device bid adjustments.

https://youtu.be/b2eMkIeSYUY

How do I skip a guided tour on Google Ads?

Google Ads Campaign Stuck in a Loop - How to Escape

Step 1 - Log Out of Google, and Open a New Incognito Window. In your new Incognito Window (or InPrivate Window in Edge), open ads.google.com again. ...

Step 2 - Click Skip the guided setup

Step 3 - DO NOT CLICK SAVE AND CONTINUE! - ...

Step 4 - You Have Escaped!

How do I master Google Ads?

Set goals. Before you start any type of digital marketing campaign, you need to set goals. ...

Figure out your target audience. ...

Conduct keyword research. ...

Create effective Google Ads. ...

Set your budget. ...

Update your landing page. ...

Use remarketing to boost conversions.

How do I get to my Google Ad dashboard?

Sign in to your Google Ads account. Click the reporting icon at the top of your account. Select Dashboards. To create a new dashboard, click the plus button .

2.6 - BASIC GOOGLE ADS TERMINOLOGY

What is Google Ads in simple words?

Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website. Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget.

What are the 5 different types of campaigns within Google Ads?

Image result for Basic Google ads Terminology

You can choose from five different types of ad campaigns with Google Ads:

Search (text ads on Google search results);

Display (image ads on websites);

Video (video ads on YouTube);

Shopping (product listings on Google);

App (your app promotion on many channels).

How do Google Ads work?

Image result

Google Ads operates under a pay-per-click (PPC) model. That means marketers target a specific keyword on Google and make bids on the keyword — competing with others also targeting the keyword. The bids you make are maximum bids

What is better than Google Ads?

For e-commerce businesses, alternatives to Google ads are sixads, Amazon, Facebook, and Instagram advertising. For B2B businesses, alternatives to Google Ads are LinkedIn, Bing Ads, Infolinks. For businesses with a low budget, alternatives to Google Ads are sixads, Bing Ads, Facebook Ads, Instagram Ads.

Is Google Ads difficult to learn?

Be warned though: Google AdWords is straightforward, but not easy. It takes time to master and most companies lose money on it, because they re not patient enough to get results from pay-per-click advertising.

Who is Google Ads main competitor?

Bing Ads

The most common alternative to Google, Bing has been around since mid-2009 after Microsoft merged several of its search engines at the time.

2.7 - RECENT UPDATES IN GOOGLE ADS

Recent updates in Google Ads

How can I see my current ads on Google?

Sign in to your Google Ads account, and click Ads extensions in the left page menu. From the Ads page, you can see statistics about your ads, such as clicks, impressions, clickthrough rates, and much more

How do I get 2000 credits on Google Ads?

Sign in to your Google Ads account. Click the tools icon, and under Billing, select Promotions. Click the blue plus button. Enter your promotional code.

Are Google Ads worth?

The Bottom Line: Are Google Ads Worth It? Absolutely. Google Ads are worth it because they provide a cost-effective way for businesses of all sizes to reach a virtually unlimited, targeted audience. They re extremely flexible and you can start, stop, pause, or even adjust your bids at any time.

Are Google Ads worth?

The Bottom Line: Are Google Ads Worth It? Absolutely. Google Ads are worth it because they provide a cost-effective way for businesses of all sizes to reach a virtually unlimited, targeted audience. They re extremely flexible and you can start, stop, pause, or even adjust your bids at any time.

2.8 - ACCOUNT STRUCTURE IN GOOGLE ADS

There are 5 levels of Google Ads account structure: the account, campaign, ad group, keyword, and ad levels. The hierarchy works in the way it s shown above. Changes to accounts will affect every campaign and ad group. Changes to campaigns affect the ad groups within them.

Account structures can be defined as a correct combination of valid accounts and financial dimension values, based on the requirement. This also includes setting up rules to specify how the accounts and dimension are related.

Google Ads is organized into three layers (levels): account, campaigns, and ad groups. By familiarizing yourself with the different levels of your Google Ads account, you can easily find the exact performance data you re looking for.

Each ad group should be connected to the goal of the campaign. The keywords should be themed, and the ad copy should then be closely related to the keywords in the ad group and properly reflect the intent of those search queries. This is critical for achieving high Quality Scores

2. 9 - ACCOUNT LIMITS

How many maximum campaign can be possible in a Google Ads account?

Did you know that a Google Ads account can contain as many as 10,000 campaigns (including active and paused campaigns) per account, 20,000 ad groups per campaign, and 50 text ads per ad group? That s a lot to manage! Fortunately, you can manage your campaigns and ads from the Campaigns and Ads extensions pages.

How do I set limits on Google Ads?

How to set up a monthly spend limit in Google Ads

In Google Ads, in the top right-hand side of the toolbar, click into Billing.

On the left-hand menu, click into Settings.

Once there, you can select the option to create a Monthly Spend Limit

3.0 - PAY PER CLICK CAMPAIGN

PPC or pay-per-click is a type of internet marketing which involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is actually clicked on. It s essentially a method of buying visits to your site, in addition to driving website visits organically.

SEO can give you consistent results and increase the authority and value of your website. Whereas, PPC can give you immediate results with a highly targeted audience within a time-sensitive period even if your website is not designed for SEO. SEO is very cost-effective and gives you a much higher return-on-investment.

Google Ads is Google s pay-per-click (PPC) advertising solution, which allows businesses to bid on keywords for a chance to show ads in Google search results. When using Google Ads, you only pay when someone clicks on your ad to visit your site or call your business.

3.1 - TYPES OF CAMPAIGNS

You can choose from five different types of ad campaigns with Google Ads:

1. Search (text ads on Google search results);

2 Display (image ads on websites);

3. Video (video ads on YouTube);

4. Shopping (product listings on Google);

5. App (your app promotion on many channels).

3.2 - DEFINING THE OBJECTIVE OF THE CAMPAIGN

Here are some sample marketing objectives that you ll need for a stellar marketing strategy!

1. Increase brand awareness. ...

2. Boost brand engagement. ...

3. Rank higher in search results. ...

4. Increase website traffic. ...

5. Generate qualified leads. ...

6. Increase revenue. ...

7. Increase customer value. ...

8. Establish brand authority.

3.3 - LOCATION TARGETING

To add a new location, follow these steps:

Select the Targeting tab, then select the Locations tab.

Click Add location. If prompted, select the campaign where you d like to add the new location.

Enter your location in one of the following ways: ...

Optional: Enter a bid adjustment from -90 through +900, inclusive.

Location targeting lets you select specific locations where you want your ad to be shown. For most campaign types, you can choose locations for your ads to show. For example, you can choose entire countries, areas within a country like cities or territories, and even a radius around a location.

3.4 - LANGUAGE SETTINGS

Google Ads on the Search Network can target one language, multiple languages, or all languages. Your ads will be eligible for queries where the keywords match and Google believes that the user understands at least one targeted language. You might find it helpful to target all languages.

Unfortunately (or perhaps fortunately!), Google Ads won t automatically translate your ads for you. If you create an ad in English and then select Spanish as your target language, your ad remains in English but it will target Spanish speakers.

3.5 - GOOGLE PARTNERS

Becoming a Google Partner means that your company is recognized for maximizing campaign success for your clients, driving client growth by maintaining clients campaigns, and demonstrating Google Ads skills and expertise with certifications.

The Google Partners program is designed for advertising agencies and third parties that manage Google Ads accounts on behalf of other brands or businesses. The Google Partners program is active in over 60 countries and is available in 43 languages.

There are only 308 AdWords Certified Partners in the United States

The definition of prestige on the search engine s paid advertising platform is a Google Partner badge. Displaying the badge on your site shows that you ve passed Google Ads product certification exams. It also tells customers you possess in-depth product knowledge, making you a Google PPC superstar.

3.6 - BIDDING STRATEGIES

The 7 types of automated bidding strategies

Maximize clicks. Goal: Increase site visits. ...

Target search page location. ...

Target outranking share. ...

Target cost-per-acquisition (CPA) ...

Enhanced cost-per-click (ECPC) ...

Target return on ad spend (ROAS) ...

Maximize conversions.

3.7 - DEFINING THE BUDGET

A budget in Google Ads, formerly known as Google AdWords, is how much your business would like to spend each day on an ad campaign over 30.4 days — or a month. While your daily budget may fluctuate, its total spend will never exceed your overall budget.

If you re a beginner, try an average daily budget of US$10 to US$50. Check your account daily after applying a new budget to see how your campaigns have performed. You can set a shared budget with the amount you re willing to spend across multiple campaigns for the same client.

It s hoping that your investment is going to pay off rather than produce zero dollars in profit. But the truth is: There is no minimum budget on Google Ads! You don t need to risk a big budget on Google Ads to drive sales.

3.8 - AD SCHEDULING

Sign in to your Google Ads account.

1. From the page menu on the left, click +More, and then click Ad schedule.

2. Click the pencil icon. , then select a campaign to create an ad schedule for.

3. Make your selections for specific days and times.

4. Click Save. You ll see your changes reflected on the Ad schedule page.

.Should Google Ads run 24 * 7?

Surely, the majority of your ad clicks will come through during weekdays and fewer after business hours. But that s perfectly fine, as long as your conversion rates are similar for those clicks you receive. If you re not sure, it is always better to run 24/7 and then analyze your conversion data later.

3.9 - AD DELIVERY AND AD ROTATION

The standard delivery method, which is the default in AdWords, aims to deliver your ads in a way that distributes ad budget evenly throughout each day. Accelerated delivery displays your ad more frequently as soon as each day starts until your budget is reached.

AD DELIVERY . — The term Ad Delivery means the delivery of online advertisements or advertising-related services using Ad Reporting Data.

How many ads do we recommend you have in rotation?

The answer is 3 (Three). You should have at least 3 ads per ad group so that it can help the system to optimize the performance and you can also check which is working well for your audience. Paid advertising thrives on data, and the more data you can get, the better.

4.0 - ADGROUPS AND KEYWORDS SETUP

KEYWORDS

Keywords are the words and phrases that people type into search engines to find what they re looking for. For example, if you were looking to buy a new jacket, you might type something like mens leather jacket into Google. Even though that phrase consists of more than one word, it s still a keyword

KEYWORD SET UP

Instructions

When you re entering ad text, type a brace ( { ) and select Keyword insertion from the drop-down menu.

In the Default text section, type the word or words you want to appear when the text can t be replaced by a keyword.

Choose how you want your keywords to be capitalized: ...

Click Set.

AD GROUP

An ad group contains one or more ads that share similar targets. Each of your campaigns is made up of one or more ad groups. Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer

There are three types of groups in Active Directory: Universal, Global, and Domain Local.

4.1 - WHAT IS AD GROUP?

An ad group contains one or more ads that share similar targets. Each of your campaigns is made up of one or more ad groups. Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer.

4.2 - HOW TO SET UP AD GROUPS

An ad group contains one or more ads that share similar targets. Each of your campaigns is made up of one or more ad groups. Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer.

Add individual ad groups

1. In the type list, select Ad groups.

2. In the toolbar, select Add ad group.

3. If prompted, select the destination campaign and click OK.

4. Enter the ad group name and one or more bids. Optional: Specify the ad group type. A newly created ad group s type is set to Default. Learn more about ad groups.

4.3 - KEYWORD RESEARCH

Keyword research is the process of discovering which words and phrases your target audience is using to search for websites and answers to questions on search engines. A keyword can be one or two words, but it can also take the form of a complete phrase or a question.

Keyword research is the process of understanding the language your target customers use when searching for your products, services, and content. It then involves analyzing, comparing, and prioritizing the best keyword opportunities for your website.

Keyword research is trying to pinpoint the search terms and phrases that your audience is searching, and how to include those keywords in your content. For every type of search ranking, you might want to win—paid ads, local search, featured snippets, and more—there s a different type of keyword required to win it.

4.4 - KEYWORD MATCH TYPES

1. Broad match (max reach, min relevance)

2. Modified Broad match (slightly lower reach, greater relevance)

3. Phrase match (medium reach, medium relevance)

4.5 - BROAD MATCH

Broad match is the default match type that all your keywords are assigned. This helps your ads reach a wider audience without requiring you to build an extensive keyword list.

When you pair Smart Bidding with broad match, there s no need to segment by match type to boost optimization. The bidding system sets a bid for each individual auction of each query and bids up or down depending on how well the query is likely to perform.

4.6 - BROAD MATCH MODIFIER

How do I enable modified broad match? Go into your Google Ads account, click on the Keywords tab, and select the keyword phrase you want to edit. Click on the current match type in the Type column and choose modified broad match from the drop-down menu. Add the necessary (+) signs to the keyword phrase

4.7 - PHRASE MATCH

With phrase match, a user s word order matters only when it changes the intended meaning of your keyword. When you use phrase match, your ads get to the right users without the creation of an extensive list of keywords and phrases.

The correct syntax for writing exact match keywords is by adding square brackets ( [ ] ) around the phrase. E.g

Phrase match is one of the four keyword match types available in Google Ads. It is a way to indicate to Google how closely they should match your keyword with a user s search query.

Phrase Match Modifier, let s call it PMM, allows you to link specific sets of words together within a keyword you are bidding on. You can +mix +modified +broad +match with broad match and +phrase.

4.8 - EXACT MATCH

A keyword match type that allows you to show your ads on searches that have the same meaning or same intent as your keyword. Exact match gives you the most control over who sees your ad, but reaches fewer searches than both phrase and broad match.

Exact Match is the Google keyword match type that allows you to show your ad when a searcher types the exact word or phrase you are bidding on. An Exact Match keyword in Google Ads will only enter an auction in which the search query perfectly matches or is a close variant of your keyword.

Ads may show on searches that have the same meaning or same intent as the keyword. Of the 3 keyword matching options, exact match gives you the most control over who views your ad, but reaches fewer searches than both phrase and broad match. The syntax for exact match is to use square brackets, such as [red shoe].

4.9 - NEGATIVE MATCH

Negative keywords are those that sound as though they would relate to your primary topic, but they don t. For example, let s say you own a website that sells crystals and geodes to hobbyists. You place Google ads for the search term red rocks.

How do I choose negative keywords?

1.Sign in to your Google Ads account.

2. From the page menu on the left, click Keywords.

3. To see search terms for all keywords, click Search terms at the top. ...

4. Check the boxes next to the search terms that you d like to add as negative keywords, then click Add as negative keyword.

AdWords: 3 Ways to Find Negative Keywords

To reach the Search Terms Report, click on the Keywords tab and then select Search terms.

Use Google auto-fill results to identify potential negative keywords.

In the new AdWords interface, click the wrench icon in the upper right and select Keyword Planner

4.10 - KEYWORD PLANNER TOOL

Keyword Planner helps you research keywords for your Search campaigns. You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.

How Does Keyword Tool Work? Keyword Tool is free online keyword research instrument that uses Google Autocomplete to generate hundreds of relevant long-tail keywords for any topic. Google Autocomplete is a feature used in Google Search. Its purpose is to speed up the searches performed by users on Google.

The best SEO keyword research tools in 2022

1. Moz Keyword Explorer for the best all-around SEO keyword research tool.

2. Semrush for advanced SEO professionals.

3. Wincher for optimizing your entire website.

4. RankIQ for creating SEO-driven content.

5. GetKeywords for local SEO keyword research.

4.11 - CREATING A PLAN WITH ESTIMATIONS.

Digital Marketing Seo Sem Smm 8008066622 Search Engine Optimization Services in Hyderabad, Dynamic IT Solutions Agency Company Course Training Institute Create plan

Sign in to your Google Ads account.

Click the Tools Settings icon. ...

Click Create a plan, and then click Continue. ...

Select the campaigns you d like to include in your plan. ...

Click Next.

Enter the date range and the key metric you d like to display results for (for example, clicks, conversions, or impressions).

Performance Planner is a tool that lets you create plans for your advertising spend and assess how changes to campaigns might affect key metrics and overall performance. Using Performance Planner, you can: Access forecasts for your campaigns. Explore outcomes by adjusting campaign settings.

4.12 - ADDING KEYWORDS TO AD GROUPS

Let s get started!

1. Step 1: Create top-level keyword groups. The first step—going from a scattered sea of keywords to a few main groups—can be the hardest. ...

2. Step 2: Create smaller, more specific subgroups of keywords. ...

3. Step 3: Optimize your keyword groups. ...

4. Step 4: Iterate and reiterate.

5. The best rule of thumb is to use no more than 20 keywords per ad group. Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your ad copy isn t matching the keyword being searched as closely as it could.

4.13 - AD FORMATS AND GUIDELINES

How to choose the best static file format for display ads. If you want to go for a static display ad, we recommend choosing either the JPG or PNG file format. Generally, JPG files are smaller than PNGs, and advertising networks usually have size restrictions.

A very important aspect of any kind of display activity is the images and ad sizes. These are known as the ad formats. This is a series of ad formats here. These are the most common ad formats across the web.

The most common types of ad formats are ad extensions. Some examples of ad extensions include location extensions (which attach your business address to your ads) and sitelinks (which include additional links to other pieces of relevant content from additional pages within your site).

4.14 - TYPES OF ADS

Types of advertising

1. Paid search advertising. 2. Social media advertising. 3. Native advertising. 4. Display advertising. 5. Print advertising. 6. Broadcast advertising. 7. Outdoor advertising.

4.15 - EXPANDED AD FORMAT

Expanded text ads are similar to the text ads that you re used to, but with a few key differences. Expanded text ads have three headline fields. The first two headline fields are required, while the third is optional. The extra headline field allows you to include additional text in your ads.

Starting June 30, 2022, you ll no longer be able to create or edit expanded text ads. Expanded text ads will continue to serve, and you ll still see reports on their performance going forward. You ll still be able to pause and resume your expanded text ads, or remove them if needed.

4.16 - RESPONSIVE AD FORMAT

Responsive ads automatically adjust their size, appearance, and format to fit available ad spaces. So a single responsive ad may appear as a small text ad in one place and a large image ad in another. To create their ads, advertisers enter their assets (for example, headlines, descriptions, images, and logos).

4.17 - CALL ONLY AD

What are call-only ads? Google call ads are designed to encourage users to call your business and appear only on devices that can make phone calls. Instead of the ad linking to a URL from your website, the click the user makes will instantly call your business directly.

How do I make a call only ad?

Instructions

Click Ads in the type list, then select Call-only ads.

Click Add call-only ad.

Select the campaign and ad group for the ad, and click Ok.

Add relevant information in the edit panel, including the phone number and description.

Enable Call Reporting if you wish to collect data on your ad s performance.

When comparing a standard ad with ad extensions and one that s call-only: if the keyword is the same, and the keyword bid is the same, the standard ad will place higher on average. Not only that, but because it s an expanded ad (with extra information) the engagement will be better.

4.18 - STRUCTURE OF AD

Start by going through each ad group and keeping an organized list in an Excel document. Then use either Google s Keyword Planner or WordStream s Keyword Tool to find relevant keywords for each ad group. Be sure to keep in mind that it s best to start small with the number of keywords you use per ad group (10-20 max).

Each ad group should be connected to the goal of the campaign. The keywords should be themed, and the ad copy should then be closely related to the keywords in the ad group and properly reflect the intent of those search queries. This is critical for achieving high Quality Scores

4.19 - ELEMENTS OF EFFECTIVE ADS

It has three parts: headline text, a display URL, and description text

Set goals. Before you start any type of digital marketing campaign, you need to set goals. ...

Figure out your target audience. ...

Conduct keyword research. ...

Create effective Google Ads. ...

Set your budget. ...

Update your landing page. ...

Use remarketing to boost conversions.

4.20 - WRITING THE AD COPY

An advertisement copy is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the desired message to the target consumers.

The most important forms of Human Interest Copy are- humorous copy, fear copy, predicament copy, and story copy. Humorous ad copy is a copy which is designed to make the reader laugh. This copy brings about a smile on the readers face.

A Short Guide to Writing Good Copy

Clear communication is the key to effective copy. ...

A copywriter comes to the rescue. ...

Make every word tell. ...

Headline Writing 101 . ...

Use common spelling. ...

Avoid hyperbole and fancy words. ...

Put the reader first. ...

Write in a natural way.

4.21 - FINAL URL OF AD

Your final URL is the page on your website that people reach when they click your ad. It doesn t have to be the same as your display URL, but the domains (for example, the example.com in www.example.com) must match.

In Google Ads, the final URL suffix field allows you to enter parameters that will be attached to the end of your landing page URL so you can track information about where people go after they click your ad.

The URL address of the webpage in your website that people reach after they click your ad. Also known as the landing page

A URL consists of five parts: the scheme, subdomain, top-level domain, second-level domain, and subdirectory. Below is an illustration of the different parts of a URL. Let s break down this URL structure below.

4.22 - URL OPTIONS

A URL for HTTP (or HTTPS) is normally made up of three or four components:

A scheme. The scheme identifies the protocol to be used to access the resource on the Internet. ...

A host. The host name identifies the host that holds the resource. ...

Digital Marketing Seo Sem Smm 8008066622 Search Engine Optimization Services in Hyderabad, Dynamic IT Solutions Agency Company Course Training Institute A path. ...

A query string.

4.23 - MOBILE URL OPTION

Ads you create using Google Ads have two URLs: a display URL and a landing page URL. With two URLs, you can show a simple, easy-to-read URL in your ad that directs to your website, but also define a more specific URL where you can include rich information like tracking.

A URL for HTTP (or HTTPS) is normally made up of three or four components:

A scheme. The scheme identifies the protocol to be used to access the resource on the Internet. ...

A host. The host name identifies the host that holds the resource. ...

A path. ...

A query string.

4.24 - BEST AND WORST ADS EXAMPLES

4.25 - GOOGLE ADS GUIDELINES

Automated rules let you make changes in your account automatically, based on settings and conditions you choose. You can change your ad status, budget, bids, and more. For example, if you want to boost your keyword bid any time your ad falls off the first page of results, you can set a rule for that.

What are the do s and don ts of Google Ads?

10 Don ts for Google AdWords

Don t Pick Broad or Irrelevant Keywords. ...

Don t Underestimate the Influence of your Landing Page. ...

Don t Focus on Outbidding your Competition. ...

Don t Smash All Keywords into a Single Ad Group. ...

When You Must Use General Keywords Make Sure You Use An Extensive Negative Keywords List.

To create your Google Ads account, you ll need an email address and website for your business. Even if you don t have a website, you can still advertise on Google using Smart campaigns, the default Google Ads experience for new advertisers. You can also create your first ad in just 15 minutes.

4.26 - COPYRIGHTS TRADEMARK GUIDELINES

Advertisers may use the trademark in ad text if the trademark owner has authorized them. If you are a trademark owner and would like to authorize an advertiser, please see the Help for trademark owners page.

To do so, the trademark owner may either submit the Google Ads Trademark Consult Form, or, when submitting the complaint form, you may attach a letter from the trademark owner that confirms that you are authorised to act on their behalf with respect to Google Ads trademark matters.

Trademark infringement is the unauthorized use of a trademark or service mark on or in connection with goods and/or services in a manner that is likely to cause confusion, deception, or mistake about the source of the goods and/or services

According to a New York Times report, Google has taken further steps to protect their brand by forming a new company called Alphabet. Alphabet is the new mothership that will oversee Google.

5.0 - GOOGLE ADS AUCTION AND BIDDING

The process that happens with each Google search to decide which ads will appear for that specific search and in which order those ads will show on the page (or whether or not any ads will show at all). Each time an ad is eligible to appear for a search, it goes through the ad auction.

How do you enter a Google auction? Your Google ads are eligible to be entered into an auction whenever you re bidding on keywords relevant to the user s search query. Your bids, Quality Score, and relevance will come into play in determining whether your ad qualifies to display on the SERP.

On Google Ads, there are currently 11 different types of bidding that you can use for a variety of goals. In this section, we ll break down each one and what its ideal use case is, including the new maximize conversion value option.

5.1 - WHAT IS ADS AUCTION

Google Ads determines which ads should show with a lightning-fast ad auction, which takes place every time someone searches on Google or visits a site that shows

How do auctions work?

Image result

An item comes up for sale and people begin bidding on such items. In order to be the top bidder, you must bid higher than the previous person. Eventually, the auction comes to an end and the highest bidder will get to take home the item.

5.2 - WHAT IS AD RANK

In Google Ads, ad ranking is determined by your maximum bid for the keyword or ad group multiplied by the matched keyword s Quality Score. All other things equal, the more relevant your keywords, ad text and landing pages, the higher your Quality Score, and the higher your ad ranking.

Ad Rank determines your ad position and whether your ads are eligible to show at all. Generally speaking, the ad with the highest Ad Rank gets to show in the top position and the ad with the second-highest Ad Rank gets to show in the second position (assuming the ads clear the relevant thresholds), and so on.

Quality Score is a diagnostic tool meant to give you a sense of how well your ad quality compares to other advertisers. This score is measured on a scale from 1-10 and available at the keyword level.

5.3 - WHAT IS QUALITY SCORE

According to Google , Quality Score is the estimate derived from factoring in the quality of a company s keywords, landing pages and ads. The higher the Quality Score, the less you ll have to pay for better ad positioning

Your Quality Score depends on multiple factors, including:

1. Your click-through rate (CTR).

2. The relevance of each keyword to its ad group.

3. Landing page quality and relevance.

4. The relevance of your ad text.

5. Your historical Google Ads account performance.

5.4 - HOW TO IMPROVE QUALITY SCORE

To do this, pay attention to the three factors that affect Quality Score - expected click-through rate (CTR), ad relevance, and landing page experience.

Click-through Rate (CTR) of the keyword

Click-through rate is the number of clicks your ad receives divided by the number of times your ad is shown (impressions) via Google search only. As stated, the keyword click-through rate is the number one factor for determining your Quality Score.

Quality Score is calculated every time someone does a search that triggers an ad. This means that Google is incorporating the statistical history associated with your account, keywords, and ads into the way they re ranking ads and determining what you pay per click in real time.

5.5 - IMPROVING AD RELEVANCE

To improve your relevance score, really think about who your target audience is and how to reach them. You can update the ad text, images and targeting from there. A|B testing (and optimizing the campaign to show the highest performing ad) is a great way to see which ad achieves a better relevance score, too.

What factors influence ad rank?

Ad Rank is calculated using your bid amount, your auction-time ad quality (including expected clickthrough rate, ad relevance, and landing page experience), the Ad Rank thresholds, the competitiveness of an auction, the context of the person s search (for example, the person s location, device, time of search,

5.6 - IMPROVING LANDING PAGE EXPERIENCE

4 Ways to Make Your Landing Page Experience More Relevant

Keep your message clear and consistent with your ad and landing page. Message Match. ...

Use original and engaging content on each of your landing pages. Originality. ...

Explain your Unique Value Prop to visitors immediately. ...

Incorporate trust signals.

5.7 - IMPROVING THE CTR

4 Ways to Make Your Landing Page Experience More Relevant

Keep your message clear and consistent with your ad and landing page. Message Match. ...

Use original and engaging content on each of your landing pages. Originality. ...

Explain your Unique Value Prop to visitors immediately. ...

Incorporate trust signals.

5.8 - WHAT IS ACTUAL CPC?

Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid - or simply max. CPC - that s the highest amount that you re willing to pay for a click on your ad (unless you re setting bid adjustments, or using Enhanced CPC).

CPC means cost per click, so the formula for it is as follows: CPC = total_cost / number_of_clicks . You may also caluclate it from CPM and CTR: CPC = (CPM / 1000) / (CTR / 100) = 0.1 * CPM / CTR .

5.9 - HOW QS AFFECTS THE COST?

5 ways to use Quality Score to improve your performance

1. Review your Quality Score components. ...

2. Make ads more relevant to keywords. ...

3.Try to improve your clickthrough rate (CTR) ...

4. Consider updating your landing page. ...

5. Use Quality Score with other metrics.

Click-through Rate (CTR) of the keyword

Click-through rate is the number of clicks your ad receives divided by the number of times your ad is shown (impressions) via Google search only. As stated, the keyword click-through rate is the number one factor for determining your Quality Score.

5.10 - TYPES OF CPC’S

5.11 - BIDDING STRATEGIES

1. A behavior to increase the price for competing advertisements by increasing the bid to an increment below the next highest bid. Strategic bidding increases the advertising costs for the competitor without paying more oneself.

Focus on clicks with CPC bidding

Maximize Clicks: This is an automated bid strategy. It s the simplest way to bid for clicks. ...

Manual CPC bidding: This lets you manage your maximum CPC bids yourself. You can set different bids for each ad group in your campaign, or for individual keywords or placements.

How to edit your campaign bid strategy

Sign in to your Google Ads account.

In the page menu on the left, click Campaigns.

Select the campaign you want to edit.

Click Settings in the page menu for this campaign.

Open Bidding and then click Change bid strategy.

Select your new bid strategy from the drop-down menu.

5.12 - AUCTION INSIGHTS TOOL

The auction insights report lets you compare your performance with other advertisers who are participating in the same auctions that you are.

Reading the auction insight report

You can view the Auction insight report at campaign, ad group or keyword level. How much of in-depth information you want will decide, at what level you should view the report. If you check the report at campaign level you will get competitor insights for all the bidded keywords.

Each time an ad is eligible to appear for a search, it goes through the ad auction. The auction determines whether or not the ad actually shows and in which ad position it will show on the page. Here s how the auction works: When someone searches, the Google Ads system finds all ads whose keywords match that search.

Ad Extensions:

Extensions expand your ad with additional information, giving people more reasons to choose your business. These may increase an ad s click through rate by several percentage points. Extension formats include call buttons, location information, links to specific parts of your website, additional text, and more.

What Are The Types of Google Ad Extensions?

Site links*

Callout extensions*

Structured snippets*

Call extensions

Lead form extensions (beta)

Location extensions

Affiliate location extensions

Price extensions

App extensions

Promotion extensions

Sitelinks Extension:

Callout Extension:

Structured Snippet:

CallExtension:

Message Extension:

Location Extension:

Affiliate Location Extension:

Price Promotion Extension:

App Extension:

Automated Extensions:

Conversion Tracking:

What is Conversion:

An action that s counted when someone interacts with your ad or free product listing (for example, clicks a text ad or views a video ad) and then takes an action that you ve defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone.

The average conversion rate for Google Ads is 3.75%. If you want to build a good conversion rate for your Google Ads campaigns, go for a conversion rate higher than 5.31%. For perspective, the top 25% of companies advertising with Google Ads maintain a conversion rate of 11.45%.

Types of Conversions:-----next

Website Conversion:

The conversion rate refers to the % of visitors generated by SEO activities that complete a specific action, like signing up for an appointment or, most often, buying a product. Essentially, it s the same as with any paid digital marketing channel or campaign. Drive website traffic, build awareness generate higher quality leads with LinkedIn ads. Maximize B2B growth with personalized ads on the #1 platform for B2B lead generation.

A good conversion rate is between 2-5%. The thing with conversion rate is that even a jump of 0.5 percent can be a big deal. Moreover, we must mention that the top brands enjoy better results.

4 Ways to Create a High Converting Website Drive Website

Start With a Great Website Foundation Every website needs a solid foundation

Drive Your Visitors Toward Your Goals Your website exists to get people to fulfill your main business goals

Keep The Search Engines Happy

Build Your Email List

1. Add a pop-up to your site

2. Remove unnecessary form fields

3. Add testimonials, reviews, and logos

4. Remove distractions

5. Make the initial step really easy

6. Add a third-party signup service

7. Add live chat to your site

8. Offer a money-back guarantee

9. Add a countdown timer

App Conversion:

App conversions are in-app events or actions taken by a user. These actions come in the form of in-app purchases, opting in for push notifications, or adding items to a shopping cart.

All conversions and view-through conversions

1. Sign into Google Ads.

2. Select App campaigns in the campaigns menu at the top left.

3. Click Campaigns or Ads groups.

4. Click the Columns icon at the top right of the campaigns list.

5. Click Modify columns.

6. Click the down arrow for Conversions to see all metric options from conversions.

7. Check the boxes beside View-through conv. and All conv. (by conv. time)

8. Click Apply.

There are many tactics you can use to increase your conversion rate, including:

o Make the app easy to install

o Address friction points during the app install

o Optimize for first impressions

o Market your iOS and Google Play apps separately

o Optimize for app store searches

o Target the people who are most likely to convert on social media

o Test everything

o Use split-testing tools

o Write a compelling mobile app description

o Keep the mobile UI/UX simple

o Use lots of content to promote the app

o Humanize your app

o Build a quiz funnel

o Use push and in-app notifications wisely

o Make sure your app screenshots are clear

o Add more visuals to your app store listing

o Leverage localization

o Segment your audience based on similar attributes or pain points

o Communicate your value proposition clearly

o Make the CTA buttons more prominent

o Cross-promote your app across existing traffic sources

o Make sure the app icon is memorable

o Optimize for faster loading speeds

o Get more app reviews

Call Conversion:

Calls to a phone number on your website: Track calls made when someone clicks on your ad, then calls the forwarding number that we display on your website. You set a minimum call length, and every call that lasts at least that long is counted as a conversion.

1. Sign in to your Google Ads account.

2. Click the tools icon in the upper right corner of your account.

3. Under Measurement, click Conversions.

4. Click the plus button .

5. Click Phone calls.

6. Select Calls from ads using call extensions or call-only ads, then click Continue.

7. Next to Category

8. Next to Value,

9. Next to Count

10. Click Call length

11. Click Conversion window

12. Click Include in Conversions

13. Click Attribution model

14. Click Create and continue

Offline Conversions:

Sometimes, an ad doesn t lead directly to an online sale, but instead starts a customer down a path that ultimately leads to a sale in the offline world, such as at your office or over the phone.

Here s how to create a new offline conversion action:

1. Sign in to your Google Ads account.

2. Click the tools icon in the upper right corner of your account.

3. Under Measurement, click Conversions.

4. Click the plus button to create a new conversion action.

5. You ll now see options for the different kinds of conversion sources you can track. Click Import.

6. Select Other data sources or CRMs, then select Track conversions from clicks or Track conversions from calls.

7. Click Continue.

8. Enter a name for the conversion action you re creating

9. Click the Category

10. In the Value section, select how to track the value of each conversion.

11. In the Count section, select how to count your conversions.

12. Click Click-through conversion window.

13. (Advanced) Click Include in Conversions

14. Click Attribution model.

15. Click Create and continue.

16. Click Done.

Implementation Conversion Tracking:

Conversion tracking is a free tool that shows you what happens after a customer interacts with your ads -- whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app.

Conversion tracking is a powerful tool in Google Ads that lets you identify how well your ad campaign is generating leads, sales, downloads, email sign-ups, and other key actions for your business.

Analyzing Conversion Reports:

ROI Calculation:

What is the ROI of Google Ads according to Google? The company has estimated that businesses make $2 for every $1 spent on Google Ads on average, for an ROI of 100%.

ROI is calculated by subtracting the initial value of the investment from the final value of the investment (which equals the net return), then dividing this new number (the net return) by the cost of the investment, and, finally, multiplying it by 100.

Campaign Reports Analysis:

Key Performance Indicators (KPIs)

Different Levels of Data Analysis:

Segmenting Data:

Filtering Data:

Column Customization:

Search Terms Report:

Auction Insights Report:

Keyword Reports:

Automated Rules:

Dimensions Report :

Display Ads Campaign:

What is Display Ads:

A type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products. There are many ad formats. These ads can be static with an image or animated with multiple images, video, or changing text

Objectives of Display Campaign:

What are the objectives of campaigns?

The Campaign Objectives are broken down into 3 main marketing objectives, Awareness, Consideration and Conversion, the objective that you choose should fall within the category that is closest to your current advertising goals. Awareness: generating interest in your product or service.

What does a display campaign do?

Display campaigns serve visually engaging ads on the Google Display Network. The Display Network helps you reach people as they browse millions of websites, apps, and Google-owned properties (such as YouTube and Gmail). A Display campaign is one campaign type available to you in Google Ads.

How to plan a Display campaign

1. Identify your goals

2. Choose a budget and bidding strategy

3. Find your target audience

4. Create responsive display ads

5. Understand performance management tools and features

Bidding Strategies:

Budget Settings:

Audience Targeting Methods:

Expand reach with Google s In-Market Audiences

Remarket with Google Ads

Use Facebook custom audiences and retargeting

Try LinkedIn for keyword research

Prioritize SEO

Add chatbots to your plan

Start tracking

Keep looking forward

Demographic Targeting

Geographic Targeting

Placement, Device and Platform Targeting

Behavior Interest Targeting

Keyword Topic Targeting

Custom Audience Targeting Retargeting

Content-based Targeting:

Content targeting, also known as contextual advertising, is a way of delivering ads that is individually relevant to each person conducting various searches on the Internet.

Automated Targeting:

Display Automated Targeting is an automated targeting option within the Audience settings of the display campaigns that gives Google full right to show your ads to an audience that is similar to the one you specified.

What are targeting options for display ads?

The most common targeting options include:

Geographic Targeting.

Demographic Targeting.

Lifestyle Targeting.

In Market Targeting.

Contextual Targeting.

What are Google display ads?

Display ads are ads that are shown on the articles, videos, or websites that consumers browse. With Google Ads, you may serve your ads on the Google Display Network, a collection of over two million websites that reach over 90% of internet users across the globe. Read on to learn how this works.

Types of Ad Formats-------- many times

Creating Custom Ads:

Choose your target audience

Conduct market research

Choose your platform and ad format

Decide whether you re building brand awareness or product awareness

Craft a memorable message

Gather creative assets

Create custom videos

Use striking visuals

Conversion Tracking:------- many times

Gmail Ads: --------also known as adwords

Remarketing Campaign:

What is Remarketing?:

What is a remarketing ad campaign?

Remarketing, also known as retargeting, is a very common and popular form of digital marketing in which marketers serve ads to users who have visited their website, or a specific web page, and who have or have not taken a specific action.

Remarketing, also known as retargeting, is a digital marketing tactic that enables brands to display advertising to users that had previously visited the brand s site. Remarketing ads can substantially increase total website conversions by targeting relevant previous users.

How to build audience list:

1. Sign in to your Google Ads account.

2. Click Audiences in the page menu.

3. In the Audiences segment module, click Edit Audience segments.

4. Click Select an ad group and then select a campaign and ad group from the list that appears. You can also search for the campaign or ad group that you want to update.

5. Select the audience segments that you want your campaign to reach.

6. Click the tick box next to the segment that you d like to add. This will add them to your targeting.

7. Click Save

Remarketing campaigns can be categorized into five main types:

Standard Remarketing.

Dynamic Remarketing.

Remarketing Lists for Search Ads.

Video Remarketing.

Email Remarketing.

Types of Remarketing Audience:

Length of Time on Site

Site Search Users

Customer Match

Blog Readers

YouTube Viewers

Your different business groups/domains

Abandoned Carts

Sales Page Visitors

Product Page Visitors

Repeat Purchases

Past Converters

Loyalty/Rewards Program Participants

Currently, you can target people based on the following criteria:

Everyone who engaged with your page.

People who visited your page.

People who clicked any call-to-action button.

People who sent you a message.

People who saved your page or a post.

Website audience:

What is website remarketing?

Remarketing (also known as retargeting) is the tactic of serving targeted ads to people who have already visited or taken action on your website. In terms of technical execution, remarketing is the process of using a javascript tag (known as a pixel) to place a cookie in the user s browser.

Remarketing is the ability to target previous site visitors with personalized ads. Your goal is to get them to return to your site and convert the next time around. Most people aren t going to convert on their first website visit.

Which audience is used for retargeting?

Retargeting primarily uses paid ads to target audiences who have visited your website or social media profiles. Remarketing primarily uses email to target people who have already done business with your brand.

What is an example of retargeting?

A good example would be a user browsing through your site, entering in their email, but then forgetting to return. Your retargeted email ad would be reminding them of their visit to their site or any specific items they viewed. Pixel-based: Pixel-based, or cookie-based, retargeting is a bit more involved.

1. Sign in to Google Ads.

2. Click the tools icon in the top right corner of your screen.

3. Under the section labeled Shared library click Audience manager.

4. Click Audience lists from the page menu on the left.

5. To add a website visitors list, click the plus button and select Website visitors.

6. On the page that opens, start by entering a descriptive name for your data segment.

7. Choose a template from the List members drop-down menu.

8. Select a set of rules from the Visited pages drop-down menu options. For each menu option, add the conditions for web pages on your site where you d like to collect visitor cookies. Values can be words, numbers, or dates, depending on the rule template and conditions you selected for the data segment you’re creating. After you ve completed a rule, click Or or Add (depending on the rule option you selected).

9. Enter an initial segment size, which is the number of visitors to your website during a set period of time. You can add site visitors from the previous 30 days to your data segment, or you can start with an empty segment.

10. Enter a membership duration, which is the length you want a visitor to stay on your segment. You can change the membership duration at any time.

11. (Optional) Enter a description of your audience.

12. Click Create audience.

Create as many data segments as you d like. Then you can create new campaigns and ad groups where you can add them.

App Audience:same sites coming

Customer List:

What are customer lists?

A customer list is information about customers, such as their name and contact information, or a database that includes other information about customers, such as their order history and demographic information. This information is useful for improving the effectiveness of sales and marketing efforts.

What are remarketing lists?

Remarketing Lists for Search Ads (RLSA) is a Google Ad feature that helps you reach members of your audience that have previously visited your site and serve them targeted ads in queries for related keywords on Google or other Google Display Network sites.

Custom Remarketing List:

Create a Remarketing Campaign:

1. Sign in to Google Ads.

2. Click Campaigns from the page menu.

3. Click the plus icon , then select New campaign.

4. Select Sales as your campaign goal.

5. Select Display as the campaign type.

6. Provide the website URL that you want people to visit.

7. Enter a name for the campaign.

8. Click Continue.

9. Enter your budget and bidding details, then click Next.

10. On the Campaign settings page, click More settings.

11. Expand the Dynamic ads section, then click Use dynamic ads feed for personalized ads.

12. Use the drop-down menu to select a business type for your feed. For example, if you re remarketing shoes, choose Retail.

13. In the Targeting section, select your targeting options.

14. Create your responsive display ads.

15. Click Create campaign.

Remarketing Ads:

What is remarketing? Remarketing are ads or follow-up emails you get from a business after you check out their site but don t make a purchase. But not all of those people who have visited your site disappear because they re disinterested in what you have to offer.

Remarketing campaigns are effective and easy to build. They can drive a high ROI. They give you a second chance at converting those could-have-been customers. If you found that people interacted with your Facebook page or blog but didn t end up buying your products, you can get them back to your site to buy.

Conversion Tracking:

Conversion tracking is a free tool that shows you what happens after a customer interacts with your ads -- whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app.

What is conversion tracking and how it works?

Conversion tracking is the process in which a mobile measurement partner tracks a specifically mapped data point within a mobile application. For example, when an advertiser works with an ad platform, they leverage conversion tracking to understand what specific data points are reached via users they acquire.

What is a conversion tracking tag?

When you create a conversion action in your Google Ads account, you ll get a conversion tracking tag to add to your website. This tag tracks when someone who s clicked your ad goes to your website and completes an action that you ve defined as valuable, such as a purchase or sign-up.

Common troubleshooting issues:

Measuring Results of Campaign :

1. Lead Conversions/CPL. What this is: Lead conversions are simply the number of leads that can be directly attributed to your retargeted ads. ...

2. Nurture Touches. ...

3. View Through Conversions. ...

4. Site Visits. ...

5. Email Opens. ...

6. Marketing Qualified Leads (MQLs)

What is a good retargeting conversion rate?

The engagement advertisers can get from retargeting is significantly larger. While the average CTR for display ads is 0.07%, the average for retargeting ads is 0.7%. Furthermore, visitors who are retargeted with display ads are 70% more likely to convert on the website.

What is a reasonable ROI to expect on retargeting ads?

Retargeting is universally considered the most effective form of online advertising, with the highest Return on Investment (ROI). It is not uncommon for sellers to get $8~$12 in revenue for every $1 they spend on retargeted ads.

Video Marketing with YouTube:

YouTube marketing is the practice of promoting a brand, product, or service on YouTube. It can involve a mix of tactics.

Step 1: Create a YouTube channel for your business

Step 2: Learn about your audience

Step 3: Research your competition

Step 4: Learn from your favorite channels

Step 5: Optimize your videos to get views

Step 6: Upload and schedule your videos

Step 7: Optimize your channel to attract followers

Step 8: Try YouTube advertising

Step 9: Try influencer marketing

Why video marketing?

Video marketing means using videos for promoting and telling people about your product or service. It helps increase engagement on your digital and social channels, educates your audience, and allows you to reach them with a new medium.

It goes without saying that video is still an important marketing tool in 2021. If you ve yet to leverage video marketing, there s no better time to do it. Amid such trying times, video brings you closer to your audiences. It enables you to connect and build deeper relationships.

94% of marketers say using video content has helped increase user understanding of a product or service. Customers will only buy your product when they understand what it does and how it will help them.

Here again are the 10 reasons at a glance:

1. Video is still the most engaging type of content.

2. Video reduces ad spend without diminishing the results.

3. Video builds customer trust and loyalty.

4. Video drives engagements on social media.

5. Live streaming enables you to connect with consumers everywhere.

6. Video boosts your website’s search engine ranking.

7. Mobile users love videos.

8. You can benefit from other videos.

9. Video simplifies concepts and makes them easier to recall.

10. Email marketing is more interesting with video content.

Setting a Video Campaign:

A successful Video campaign should include the right targeting, bidding, budget, and ads to reach your goal.

1. Choose a goal.

2. Spend your budget effectively.

3. Reach people searching for your brand or business.

4. Organize your ads with ad groups.

5. Create relevant ads.

How to Create the Best Video Marketing Campaign:

Get Equipped. Nothing speaks ill of your brand more than a shoddy attempt at video production. ...

Tell a Story

Condense It to Perfection

Find Your Voice

Teach Viewers Something Get Them Thinking

Leverage Customer Reviews and Testimonials

Use Tags

The objective of Video marketing:

There are two kinds of objectives for videos: Action-based: downloads, sales, leads generated, etc. Knowledge-based: brand awareness, functional know-how, topical familiarity, etc.

Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.

Instream Ads:

Instream video adverts are those videos which are streamed before during or at the end of a video a viewer is already viewing. This means that the audience is already captive and receptive to video material.

YouTube in-stream ads are sponsored videos that appear in monetized organic content. They can display on YouTube and in embedded videos on partner sites. Google Ads offers three types of these ads: YouTube in-stream skippable ads: May be up to 6 minutes long.

What are in-stream video ads?

In-stream video ad placements

On Facebook, in-stream video ads play during videos (mid-roll) from familiar publishers and digital-first creators that specifically tailor their content to Facebook audiences. Here, the ads only appear on mobile devices, and only after 60 seconds of the main video content.

The in-stream video placement will play video ads that are 15 seconds or less for the full duration of the video. Video ads that are longer than 15 seconds will show the first 15 seconds before giving viewers the option to tap Continue Watching to see the remainder of the video.

Discovery Ads:

Google Discovery ads are visually engaging, personalized ads that appear in Google s feeds on the YouTube app, the Google app, and the Gmail app. They are meant to reach audiences in the moments when they re ready to discover new products and services.

How do I set up discovery ads on YouTube?

Set up a Google Discover ad campaign.

Sign in to your Google Ads account.

Click Campaigns located on the left of the page menu.

Click the + button, then select New campaign.

Choose your marketing objective.

Click on the Discovery campaign type.

Select Continue.

Pick your geographic and language targeting for this campaign.

Select your audiences.

You can choose between customer intent, your data (i.e. remarketing list), and in-market audiences.

Set your bidding strategy and average daily budget.

Click Save and continue.

Click Save.

YouTube Targeting options:

1. Step 1: Upload Your Video Advertisement to YouTube.

2. Step 2: Create a New Campaign in Google Ads.

3. Step 3: Configure Your Campaign.

4. Step 4: Select the People You Want to Reach.

5. Step 5: Select Where You Want Your Ads to Show.

6. Step 6: Select Your Marketing Video.

What are the 3 types of targeting?

There are typically 4 different types of market targeting strategy:

Mass marketing (undifferentiated marketing)

Segmented marketing (differentiated marketing)

Concentrated marketing (niche marketing)

Micromarketing.

7 Types of Ad Targeting to Help You Hit the Spot

Demographic Targeting

Geographic Targeting

Placement, Device and Platform Targeting

Behavior Interest Targeting

Keyword Topic Targeting

Custom Audience Targeting Retargeting

Targeting Using Third Party Data

Ways to Grow Your YouTube Channel:

Build Your Videos Around a Single Keyword/Topic

Reuse Existing Top Performing Content

Engage with Your Audience

Get Branded

Promote Your YouTube Videos on Other Social Channels

Show Up Stand Out

Push for Subscriptions

Increase Your Uploading Frequency

Become a Social Video Expert

Bidding Types:

Cost Per Click (CPC) bidding means that you ll pay for each click in your campaign. Cost Per View (CPV) bidding means that you ll pay for video views (at least 30 seconds of the video or the entire thing if it s less than 30 seconds) or interactions.

What are bidding methods?

The bidding process is used to select a vendor for subcontracting a project, or for purchasing products and services that are required for a project. Bid records contain the specifications of the project or details of the products and services to be purchased.

Type of YouTube Ads:large later

Skippable in-stream ads.

Non-skippable in-stream ads (including bumper ads)

Video discovery ads (formerly known as in-display ads)

Non-video ads (i.e., overlays and banners)

Creating a YouTube Ad:

1. Sign in to your Google Ads account.

2. Select Campaigns.

3. Click the plus icon , then select New campaign.

4. Choose your campaign goal: Sales, Leads, Website traffic, Product and brand consideration, or Brand awareness and reach. ...

5. Under the Select a campaign type section, select Video.

YouTube True view ads or in-stream ads will cost somewhere between $0.10 and $0.30 per view, depending on the target audience and marketing goals.

How do YouTube ad campaigns work?

How it works. You can create compelling Video campaigns with a range of ad formats to engage customers in different ways on YouTube and through Google video partners. Skippable in-stream ads play before, during, or after other videos. After the ad plays for 5 seconds, the viewer is given the option to skip it.

Link Your Google AdWords Account to Your YouTube Channel

Action: Tools Set up Linked accounts

Select a YouTube Advertising Campaign Objective

Choose Your YouTube Ad Campaign Format

Set Your YouTube Ad Budget and Bid Strategy

Customize Your YouTube Ad Campaign

Choose Your Target Audience For Your YouTube Campaign

Add Keywords and Topics, and Placements to Your YouTube Campaign

Select the Video for Your YouTube Ad

Monitor Your YouTube Campaign Results

Remarketing Lists on YouTube:

You can retarget people who watched your organic YouTube videos and video ads by creating a custom audience consisting of views. You can do something similar on networks such as Facebook and Instagram, but on YouTube, the audience is of better quality.

Reporting and Analysis:

Start by opening your YouTube Studio dashboard and clicking Content in the left navigation. Find your video and then click the Analytics icon. In your video analytics, you ll find all of the relevant information on how your YouTube video ad performed.

1. In Google Ads, select Video campaigns from the navigation panel.

2. Choose Videos from the page menu. The Videos section shows your video performance in aggregate across all ads.

Shopping Ads Campaign:

What is Shopping campaign in Google Ads?

Shopping campaigns help you promote your products by giving users detailed information about what you re selling before they even click your ad. Using retail-centric reporting tools, you ll then be able to track the performance of your products over time.

What are Shopping ads:

A type of ad that features detailed information about specific products that you sell. To create Shopping ads, you ll set up your product information in Google Merchant Center and create Shopping campaigns in Google Ads.

What are Shopping ads in digital marketing?

Shopping ads allow you to promote your products on the search engines like Google Adwords and Bing ads, and within Facebook Ads by giving the users detailed information and a picture of the products that you are selling.

What s a benefit of Shopping ads?

Reach customers at multiple stages of the buying process:

However, when served with a Shopping ad, their purchasing intentions are more likely to be boosted. An advantage of Shopping ads is that you not only reach your own customers but also those who have a clear buying intention.

Why is Google Shopping important?

Basically, Google shopping lets you reach those bottom-funnel customers that already know what they re looking for and gives them an easy way to find your products right in the search results. The numbers are clear: as an online retailer in 2019, you need to use shopping ads.

Shopping Campaign Setup:

The most basic approach to setting up a Shopping account is to create one campaign and add one Ad Group, and then divide your product groups out. If you re still using this approach in 2018, then you are certainly missing out on performance optimisation opportunities.

A Shopping campaign is a campaign type that helps promote your products by giving users detailed product information before they even click your ad. Ads in Shopping campaigns show users a photo of your product, plus a title, price, store name, and more.

1. Sign in to your Google Ads account.

2. In the page menu along the left, click Campaigns.

3. Click the plus button , then click New campaign.

4. For Campaign type , select Shopping and click Next.

5. Choose your advertising preferences:

6. Click Save

Google Merchant Centre:

Merchant Center lets you manage how your in-store and online product inventory appears on Google. Our merchant solutions help you reach hundreds of millions of people looking to buy products like yours each day.

Is Google Merchant Center paid?

Google Merchant Center (GMC) account is free to set-up and use. While advertisers may choose to utilize it exclusively for free product listings on the Google Shopping Tab, the primary reason for having a GMC account is usually to run Shopping Ads - a paid form of product advertisement.

1. Set up a Google Merchant Center account.

2. Optimize your product imagery.

3. Collect and input your product feed data.

4. Link your Google AdWords account.

5. Create a Google Shopping campaign.

6. Place bids on your Shopping campaign.

7. Target and schedule your Shopping campaign.

8. Build ad groups.

Datafeed Setup:

Business data is where you provide and manage multiple data sources (also known as data feeds) for ads, extensions, and targeting for different campaigns across Google Ads. Business data lets you review the upload history and the status of your ads at a glance.

Sign in to your Google Ads account.

Click the tools icon. in the upper right corner of your account.

Under Setup, click Business data.

Click the plus button to add your data feed.

You can add

Name your new data source. ...

Click Choose file and select the file you d like to upload

Click Apply.

Create and upload a new feed

1. Click the tools icon. in the top right-hand corner of your screen.

2. Under the section labeled Setup click Business data.

3. From the Page menu on the left click Data feeds.

4. Click the plus button. ...

5. Click Choose file and attach your feed file.

6. Click on Apply.

The data feed is usually a defined file format that the client application understands that contains timely information that may be useful to the application itself or to the user. A popular form of data feed is the Web feed, which carries information for real-time Web applications.

Types of Datafeed:

2 common types of data feeds are news feeds and product data feeds. We will focus on product data feeds. Get a copy of the complete guide to data feed optimization. A product data feed makes it quick and easy to load information about thousands of products to a website.

Datafeed Properties: not getting any thing

Ad groups and Product groups:

What are product groups Google ads?

Inside a Shopping campaign s ad group, you ll work with your inventory to place bids using product groups instead of keywords. A product group is just a subset of your inventory that you define, and all the products inside it use the same bid.

How do I add a product to a Google ad group?

Create a product group subdivision

1. Sign in to your Google Ads account.

2. Click Campaigns in the page menu to reach the campaign page.

3. Click the campaign that contains the product groups you want to edit.

4. Click the ad group that contains the product groups you want to edit.

Reporting and Analysis:

1. Setting up and monitoring conversion tracking.

2. Measuring your Return on Investment.

3. Finding the most productive keywords.

4. Checking the quality score.

5. Using reports.

Mobile Marketing Campaign:

Why Mobile marketing:

What is mobile marketing why is it important?

Mobile marketing relates to any promotional activity that takes place on smart phones and other handheld devices, including tablets and other cell/mobile phones. Mobile marketing aims to reach an audience of mobile users through methods such as mobile-optimized ads, push notifications and mobile applications.

What are the benefits of mobile marketing?

Benefits of Mobile Marketing

Instant Results. The mobile phone is almost always powered on and near to its owner which means, he or she will receive the message at the very moment it is sent and can act on it

Affordable

Build Customer Relationship

Reach Target Audience

Easy to Track User Response.

Digital marketing content is more captivating on mobile devices. SMS and Mobile Emails Are Never Left Unread. Your brand can go viral on social media. A quarter of all e-commerce is done on mobile devices.

Life becomes so easy and fast by holding the mobile phones. Mobile phones proved to be a big help in emergencies. Mobile phones are also known as lifesavers as helping people in emergencies.

It allows you to reach your audience anywhere and anytime. Plus, mobile marketing is the fastest way to communicate with consumers and get your message out immediately. What s also important to note is that in 2021, 56.7% of web traffic came from mobile devices, not desktops.

Types of Mobile marketing campaigns:

Dynamic Content Mobile Marketing

Transactional Mobile Marketing

Location-Based Mobile Marketing

Onboarding Mobile Marketing

Activity Mobile Marketing

Triggered Mobile Marketing

Mobile Marketing Tools:

Yelp

Instagram

Facebook

WordPress/Medium

SlideShare

Google’s Mobile-Friendly Testing Tool

Google Analytics

Creating Universal app campaign:

What is a Universal app campaign?

Universal App Campaigns (UAC) are an automated ad type in Google Ads that help advertisers generate more app installs and/or drive in-app conversions. They do this by using machine learning to identify your best performing ads and show them to the most relevant users.

App campaigns allow you to promote your app across Google Search, Google Play, YouTube, Gmail, and within other apps and mobile websites on the Display Network. This article covers how to create one of these campaigns in your Google Ads account. This process includes creating an ad group consisting of ads generated from your ad assets.

1. Sign in to Google Ads.

2. In the page menu on the left, click Campaigns.

3. Click the plus button , then select New campaign.

4. For your campaign goal, select App promotion.

5. For your Campaign subtype, pick between App installs and App engagement.

6. Select your app s platform.

7. In your search field, enter your app name, package name, or publisher, then select your app from the list that appears. Google Ads can automatically count installations as conversions for Android apps in the Google Play store. To track all other installations, first set up mobile app conversion tracking.

8. Click Continue.

9. In the Campaign name field, add a name for your campaign. You may want to indicate in the name that this is an App campaign, so you can find the campaign more easily in the future.

10. If needed, update any location or language settings. Keep in mind, Google Ads doesn t translate your ads, so you should only target languages that match your ads.

11. Set your average daily budget.

12. Under Campaign Optimization, choose to optimize your campaign the kind of user actions that you want to prioritize.

13. Set your target bids. For app installs on Android, you may see a projection of install volume for a range of bid values if you ve linked your Google Play and Google Ads accounts

14. Set the start and end dates for your campaign.

15. Choose if you want to exclusively use video ads for your campaign.

16. Click Save and continue.

17. Enter your ad group name.

18. Under Ad Assets, add at least two headline ideas and one description idea (it’s recommended to add up to 5 of each). You can also view to help optimize asset usage.

19. You have the option to add up to 20 of each of the below assets

Video

Image

20. Click Save and continue.

Bidding Strategies:

Your Bid Strategy is a goal for your campaign that AdRoll uses to automatically optimize which impressions to prioritize, and how aggressively we bid. For example, a goal could be to maximize the total number of Conversions, Clicks, or Impressions.

What are smart bidding strategies?

Smart Bidding is a subset of automated bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction—a feature known as auction-time bidding. Target CPA, Target ROAS, Maximize conversions, and Maximize conversion value are all Smart Bidding strategies.

How do you create a bid strategy?

What are the main bidding strategies in local campaigns?

Bidding: The default bidding strategy is to Maximize conversion value, which will automatically maximize the value of your conversions within your average daily budget. If you only select one conversion action, such as store visits, bidding will maximize total conversions at your conversion value.

Location Budget settings:

Sign in to your Google Ads account.

Navigate to Campaigns and find the campaign you d like to edit.

In the Budget column, click the pencil icon. .

Enter a new average daily budget.

Click Save.

How do I add a budget to Google AdWords?

How to set your Google Ads budget in 6 steps

1. Log in to your Google Ads account.

2. Click Campaigns from the sidebar menu.

3. Choose your Campaign.

4. Select Settings from the sidebar menu.

5. Click Budget

6. Enter your new daily budget.

How do I set location on Google Ads?

Set up location targeting

1. From the page menu on the left, click Campaigns.

2. Click the name of the campaign that you d like to edit.

3. From the page menu on the left, click Settings.

4. Click the drop-down arrow next to Locations.

5. Enter the name of the country that you d like to target.

6. Click Save to add the location.

How do you target a specific location on a page?

Simply type the address into your ad targeting and choose to target people who are in and around the business. Add relevant locations to your targeting. You might be a little skeptical about targeting people who are around the area. After all, someone could just be passing through or working in the area for the day.

Ad Formats:

Text ads.

Image ads.

Video ads.

Responsive ads.

Product Shopping ads.

Showcase Shopping ads.

Call-only ads.

App promotion ads.

What are the Google ad formats?

The ad formats available to you depend on your campaign type (App, Display, Discovery, Local, Performance Max, Search, Smart, Shopping, and Video) and campaign goal (for example, Drive conversions for Video campaigns or App installs for App campaigns).

Conversion Tracking:

What is conversion tracking in Google Adwords?

Conversion tracking is a free tool that shows you what happens after a customer interacts with your ads -- whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app.

How do I track conversion tracking on Google Ads?

1. Sign in to your Google Ads account.

2. Click the tools icon. in the upper right corner of your account.

3. Under Measurement, click Conversions.

4. In the conversion actions table, find the conversion action you want to check in the Name column, then look at the Status column in that same row.

What are two ways you can track conversions in Google Ads?

Track calls from ads. Track calls to a phone number on your website. Track phone number clicks on a mobile website.

How do I check my conversion status?

The first step is to see if there is an active pixel in your Google Ads account or not. Go to your conversions page from the tools icon on the top right of the Google Ads dashboard. You should see a list of conversion pixels and their statuses.

Reports :

The Google Ads reports give you post-click performance metrics for users who clicked on your Google Ads ads and then came through to your website, or installed and started using your mobile app.

What should be included in a Google ad report?

For Google Ads reporting, that means you need to provide big picture numbers like total leads, clicks, conversions, spend, etc. But, you also need to drill down, so the client can see data at the campaign, ad group, ad, and keyword level.

Create a report

Start by creating a custom report in your account.

You’ll then build your report by adding dimensions, such as campaigns, as well as metrics, like clicks and conversions.

1. Sign in to your Google Ads account.

2. In the upper right corner of your account, click the reports icon , then select Reports.

3. Click Custom and choose the type of chart you’d like to create: Table, Line, Column, Bar, Scatter, or Pie.

4. Drag and drop a dimension, such as Campaigns from the right-side panel into the Row, X-Axis, Series, or Segment section.

The name of this section will depend on the type of chart you’re creating.

5. Drag and drop metrics, such as Clicks or Conversions into the Columns, Y-Axis, or Value section.

The name of this section will depend on the type of chart you’re creating.

6. Your chart or table will now show you values for each dimension based on the metrics you added, for example, the number of clicks and conversions for each campaign.

7. To save your report, click Save or Save as. Save as lets you create a copy of your report with a new name.

Google Ads Tools:

Google Ads tools can be used for a variety of functions. Account management tools help you view, edit, and update your account efficiently. Keyword tools provide resources for choosing effective keywords. Placement refinement tools enable you to optimize where your ad appears.

Opportunities Tool:

Standard access allows the developer token to execute an unlimited number of operations and report requests per day. Standard access level will only be granted to developers who require unlimited AdWords API operations (typically large companies or tools which serve many users).

Account Access Levels:

Change History Tool:

Sign in to Google Ads.

In the page menu on the left, click Change history.

Below the performance graph, you’ll see counts of different change types. Clicking on individual change types will filter the list below to show only changes from that type.

To see changes for a particular date range, select the dates in the upper right corner.

To select the scope of the changes you want to see, use the navigation panel on the far left. (If you’re using a smaller screen, you may need to expand the panel by clicking the arrow icon Open navigation panel.)

To see changes for all your campaigns, click All campaigns.

To see changes for a particular campaign type, click that campaign type.

To see changes for a particular campaign, click the campaign’s name.

To see details of a change, click the arrow icon next to the change.

To filter your change history, follow the instructions to filter your view of performance data.

The filter options are:

Campaign campaigns that changed

Ad group ad groups than changed

Change type filter by the type of change made

User filter by the user(s) who made changes

Tool filter by the tool used to make changes

Item changed filter by specific items changed

Campaign experiment filter by campaign experiments changed

Can I undo changes in Google Ads?

Once you post your changes, there s no way to undo the changes automatically. However, you can revert to a previous version of your account by importing an Ads Editor Archive file.

PPC Manager Account:

Previously known as My Client Centre (MCC), manager accounts can help you manage multiple accounts. With a single login and dashboard, this online advertising manager can save you time with reporting, access control and consolidated billing.

A manager account is a Google Ads account that lets you easily view and manage multiple Google Ads accounts (including other manager accounts) from a single location.

How do I create a Google PPC account?

Sign in to your Google Ads manager account. From the page menu on the left, click Settings, then click Sub-account settings at the top of the page. Click the plus button Click Create new account.

Google Ads Editor:

Google Ads Editor is a free, downloadable application for managing your Google Ads campaigns. The basic process is simple: download one or more accounts, make changes offline, then upload the changes to Google Ads. Google Ads Editor can help you save time and make it easier to make changes in bulk.

Google Ads Editor has been redesigned to make it even easier to navigate and manage your account, whether you need quick access to common tasks or to advanced features and settings. We’ve also given the entire tool a visual refresh and a new layout. With updated tools and features, you have even more control over your account.

Google Scripts:

What is Google script used for?

Google Apps Script is a rapid application Search Engine Optimization platform that makes it fast and easy to create business applications that integrate with Google Workspace. You write code in modern JavaScript and have access to built-in libraries for favourite Google Workspace applications like Gmail, Calendar, Drive, and more.

Account Linking:

What is Google Ads account linking?

The linked Google Ads account can be granted permissions to access video ads organic view metrics, show ads to people who visit and interact with your channel, and get insights about how people interact with your channel after viewing your ads.

What is Google Ads account linking?

The linked Google Ads account can be granted permissions to access video ads organic view metrics, show ads to people who visit and interact with your channel, and get insights about how people interact with your channel after viewing your ads.

This information helps you better understand how paid text ads and organic search results work together to help you reach people searching online. To view the paid organic report, you must have your Search Console account linked to your Google Ads account.

SOCIAL MEDIA MANUAL

Social media marketing

Differences between SMO vs. SMM

Benefits of SMO

Benefits of SMM

Social Media Statistics

Why use Social Media Marketing

Develop Social Media Strategy

Impact of Social Media on SEO

Facebook

Facebook account Setup

Competition Analysis on Facebook

Facebook business page setup

Types of Business Pages

Increase the likes to page

Page management options

Creating a post strategy

Facebook user engagement metrics

Facebook Insights

Facebook Groups

Facebook Ads

Types of facebook promotions

Targeting Audience

Advanced Audience Targeting

FB AD Library

Conversation Tracking on Facebook

Twitter

Twitter

Benefits of Twitter

How brands use Twitter

Profile creation and management

Customizing the Profile

The 5 types of Tweets Joel posts

Hashtag

Hashtag and its uses

Tools for Twitter Marketing

Twitter Analytics

Twitter Advertising

Types of Twitter ads

YouTube

YouTube Marketing

Definition of Video Marketing

Video marketing is effective

Customizing the YouTube Channel

Create Video Marketing Strategy

Viral Video

How to upload a video to YouTube

How to optimize the video

How engagement metrics are counted

How to get free YouTube subscribers: 14 tips

How to make a YouTube playlist

Understanding copyrights and spam

YouTube Studio

YouTube Analytics

LinkedIn

LinkedIn

Advantages of Using LinkedIn

Steps to create a LinkedIn profile

steps to a better LinkedIn profile

Adding and Removing Skills on Your Profile

LinkedIn recommendation

Post a recommendation on LinkedIn

Best way to request a recommendation

Creating New Connections

Post and Share Content on LinkedIn

LinkedIn Groups

LinkedIn Jobs

Edit Your LinkedIn Page or Showcase Page

Post an Update on Your LinkedIn Page

LinkedIn Ads

Advertise on LinkedIn

LinkedIn Ad Types

Instagram

Instagram

Instagram Statistics

Creating a business Instagram account

Instagram terminology

How to use Instagram for business

Use Instagram Stories

Stream live videos

Interact with other Instagram users

Use hashtags

Advertise on Instagram

Pinterest

What is Pinterest

How to Create a Board in Pinterest

How to Create a Business Account on Pinterest

How to Add Pins

How to Delete Pin

How to Increase Visibility of Pins

Pinterest Analytics

How to Interact with Other Pinterest Users

How to Interact with Other Pinterest Users

Social media marketing :

Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. The Office of Communications and Marketing manages the main Facebook, Twitter, Instagram, LinkedIn and YouTube accounts.

Differences between SMO vs SMM :

he clear difference between the two is: SMO refers to on-page modifications on your website whereas SMM refers to activities taking place outside your website (on some other channels). In brief, SMO can be taken as a way to encourage SMM activities by visitors of your website.

Benefits of SMO :

Here are five benefits of using social media:

Build relationships. Social media is not just about brands connecting with their customers.

Share your expertise. Social media gives you an opportunity to talk about what you know and what you want to be known for.

Increase your visibility.

Educate yourself.

Connect anytime.

Benefits of SMM :

10 Advantages of Social Media Marketing for Your Business

Increased Brand Awareness.

More Inbound Traffic.

Improved Search Engine Rankings.

Higher Conversion Rates.

Better Customer Satisfaction.

Improved Brand Loyalty.

More Brand Authority.

Cost-Effective.

Social Media Statistics :

There are currently 3.78 billion social media users worldwide Among

US adults, 84 percent of those aged 18–29, 81 percent of those aged 30–49, 73 percent of those aged 60–64, and 45 percent of those aged 65 and above are active social media users.

Why use Social Media Marketing :

Social media allows for immediate interaction and customer feedback. Businesses can also respond to their customers right away. With nearly half of U.S. customers using social media to ask questions about products or services, having a social media customer service strategy is extremely important.

Develop Social Media Strategy :

Choose social media marketing goals that align to business objectives. Learn everything you can about your audience. Know your competition. Do a social media audit. Set up accounts and improve profiles. Find

inspiration. Create a social media content calendar. Evaluate and adjust your strategy.

Impact of Social Media on SEO:

Even though social media signals don t have a direct impact on search rankings, they affect your search engine optimization efforts in primarily four ways: Increased online visibility and traffic to your website.

Increased authority and brand recognition.

Facebook:

Facebook is a website which allows users, who sign-up for free profiles, to connect with friends, work colleagues or people they don t know, online. It allows users to share pictures, music, videos, and articles, as well as their own thoughts and opinions with however many people they like.

Facebook account Setup :

To create a Facebook account:

1. Go to facebook.com and click Create New Account.

2. Enter your name, email or mobile phone number, password, date of birth and gender.

3. Click Sign Up.

4. To finish creating your account, you need to confirm your email or mobile phone number.

Competition Analysis on Facebook:

According to Entrepreneur, conducting a competitive brand analysis on Facebook is Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your product or service.

Facebook business page setup :

How to create a Facebook page for business

1. Step 1: Sign up. Go to facebook.com/pages/create. ...

2. Add Pictures. ...

3. Step 3: Create your username. ...

4. Step 4: Add your business details. ...

5. Tell your story. ...

6. Create your first post. ...

7. Step 7: Publish your page and invite an audience.

Types of Business Pages :

Facebook Page Types Select the Best Category for Your Business :

Local Business or Place.

Company, Organization or Institution.

Brand or Product.

Artist, Band or Public Figure.

Entertainment.

Cause or Community.

Increase the likes to page :

7 clever ways to get more Facebook likes

1. Develop a smart Facebook marketing strategy.

2. Craft a great Page.

3. Make your Facebook Page easy to find.

4. Post relevant, high-quality content.

5. Engage consistently and at the right times.

6. Host a Facebook contest.

7. Engage with other brands and communities on Facebook.

Page management options :

Your Page is your business presence on Facebook and just like in a physical shop, friendly customer service and positive experiences are critical for success. You can take care of your current customers and find new ones by spending a bit of time each week managing your Page. Pages are designed to help you respond quickly to comments and messages you can even manage it on mobile with the Pages Manager app

Types of Posts and Statistics :

There are six types of posts you can make to your Facebook page: Video, Photo, Link, Question, Event, and Text.

Dimensions in Posts :

Facebook image sizes for posts and timeline photos:

Recommended size: 1200 x 630 pixels.

Minimum size: 600 x 315 pixels.

Creating a post strategy:

The first step to any marketing strategy is setting the right goals. This roadmap will be an essential reference to measure against to make sure

your Facebook strategy is successful. But to set goals, you ll first want to do a little research to ensure your plan is attainable through the platform.

Facebook user engagement metrics :

In Facebook, engagement metrics are calculated based on the number of likes, comments, shares, and clicks your posts are generating. You can

review and compare your performance over time, using line graphs to show the number of likes, comments, shares, and clicks your page is generating each month.

Facebook Insights :

Facebook Insights is a powerful tool for those wanting to track user interaction on their Facebook business page. Facebook Insights can be seen by all the admins of your page, and it can provide a wealth of information about your content and audience.

Facebook Groups :

Groups are a place to communicate about shared interests with certain people. You can create a group for anything your family reunion, your after- work sports team or your book club.

Create a group.

Join groups you re interested in.

Customise the group s privacy options depending on who you want to be able to join and see the group.

Integration FB in site :

Integrating your website or web app with Facebook makes it more social. From simple features such as the Like button and other social plugins, to real identity through Facebook Login, the Facebook platform provides the tools you need to get people to your website and keep them coming back.

Facebook Marketing:

Facebook marketing is a platform that offers a variety of highly targeted paid advertisements and organic posts, allowing brands to put their products and services in front of the massive audience.

, Facebook Ads :

Ads can appear in News Feed on desktop, News Feed on mobile and in the Right Column of Facebook on desktop. Ad content is sometimes paired with news about social actions that your friends have taken, such as liking a Page.

Your friends might see news about the social actions that you have taken in Facebook ads

Type of facebook promotions :

Video ads.

Photo ads.

Slideshow ads.

Carousel ads.

Canvas ads.

Dynamic Product Ads.

Targeting Audience :

Reach everyone, or just a few.

Facebook will automatically show your ads to people who are most likely to find your ads relevant. You can further target your ad delivery with three audience selection tools.

Core AudiencesDefine an audience based on criteria such as age, interests, geography and more.

Custom AudiencesGet back in touch with people who have engaged with your business, online or off.

Lookalike AudiencesReach new people whose interests are similar to those of your best customers.

Advanced Audience Targeting :

Audience targeting allows you to ensure that you are reaching a

relevant audience and allows for greater accuracy when choosing who sees your ads. When looking at audience targeting, most advertisers rely on just two primary options: Showing remarketing ads across the display network.

Why your bid strategy matters

Facebook s bid strategies help you get the measurable business outcomes you care about, such as increasing total sales, getting more customers or increasing brand reach. Depending on the outcome you want from your campaign, it s important to choose a bid strategy that best matches your primary KPI, or how you ll measure success. Doing so can maximise your campaign s efficiency, increase your advertising ROI and ultimately increase profitability.

In our system, it is important to remember that the more control you maintain over costs, the more constraints you place on our platform to find lower cost opportunities for your desired outcomes

Facebook Ads Manager:

The Ad Manager is a place where you can search for ads that are running across Facebook Products. You can use it to get information about the ads you see. ... For ads that are about issues, elections or politics, you can also search ads that are inactive(no longer running across Facebook Products)

Types of Facebook ad formats:

The ad formats FB AD Library you can use depend on your advertising objective.

Your objective can also affect the placements (Facebook, Instagram, Messenger, Audience Network) where your ads can appear.

Image :

We recommend using images of your product or brand.

Video :

Adding movement to your ads can make them more eye-catching in News Feed.

Carousel :

Carousel ads showcase up to ten images or videos in a single ad, each with its own link.

Instant Experience

Instant Experience is a full-screen experience that opens after someone taps your ad on a mobile device. Create an Instant Experience to visually highlight your brand, products or services.

Remarketing Strategy:

Facebook’s remarketing system lets you target users who visited specific product pages but didn t put items in a cart. ... Another great strategy to use is link retargeting. It allows you to retarget ads to people who have already interacted with a link in your social media post.

Conversation Tracking on Facebook:

You can use the Facebook pixel to track your website visitors actions. This is called conversion tracking. ... Once you have defined custom audiences, we can use them to identify other Facebook users who are likely to convert and target them with your ads.

Twitter :

Twitter is a micro-blogging system that allows you to send and receive short posts called tweets. Tweets can be up to 140 characters long and can include links to relevant websites and resources. Twitter users follow other users. If you follow someone you can see their tweets in your twitter timeline .

Benefits of Twitter :

Twitter allows you to:

easily promote your research, for example by providing links to your blog stories, journal articles and news items

reach a large number of people quickly through tweets and retweets

follow the work of other experts in your field

build relationships with experts and other followers

keep up-to-date with the latest news and Search Engine Optimizations, and share it with others instantly

reach new audiences

seek feedback about your work and give feedback to others

follow and contribute to discussions on events, for example conferences that you can t attend in person

express who you are as a person.

How brands use Twitter :

Twitter provides a platform for brands to have meaningful conversations with consumers, and ensure their messages get heard. In fact, 50% of Twitter users follow brands, and the platform drives twice the brand favorability of the same ads on TV

Profile creation and management :

1. Go to Twitter.com. On your web browser, enter https://www.twitter.com and hit enter.

2 .Create an account for your organization. On the homepage, enter your full name, email address, and preferred password on the given fields

3. Choose a Username for your organization. Make sure the username reflects your organization; keep it short and simple so others will easily notice it. After that, click on Create My Account

4. Confirm your account. Twitter will send you a confirmation email, so check your email and look for the verification email from Twitter. Once you open it, simply click on the link provided and voila! Your account has been verified.

Customizing the Profile:

1. Customize your profile. Click on your organization’s username at the top right of the Twitter homepage. Click on Settings and when you are in, click on Profile.

2. Upload an image. Here, you can put your logo or an image that will perfectly represent the cause of your organization. Add a 140-character bio for your organization

3. Customize the theme. You can choose from the wide array of themes that Twitter offers or you can upload your own so your organization will be better represented.

Go back to the Settings page and then click on the Design tab just under the settings icon.

To upload, simply click on Change background image and upload your preferred photo. Make sure it’s a high-resolution image.

Click Save changes.

4 .Choose your first few followers. Twitter will prompt you to search for followers. Look for some of your regular customers or other organizations that you think will help you spread awareness for your cause. You can also follow some of your friends to help spread awareness about your organization.

5. Start tweeting! Send out your first tweet and interact with the whole Twitter community. Click on Compose tweet on the left side of the homepage and tweet your message, then hit enter.

The 5 types of Tweets Joel postsOne of the biggest changes Joel made is simply in the way he thinks about the individual Tweets he posts. He identified five main types of Tweets that we all post:

1. Links

2. Images

3. Quotes

4. Retweets

5. Questions or comments of your own

Hashtag:

A hashtag is a label for content. It helps others who are interested in a certain topic, quickly find content on that same topic.

A hashtag looks something like this: #MarathonBombings or #SmallBizQuote. Hashtags are used mostly on social media sites. They rocketed to fame on Twitter.

s

Hashtag and its uses :

Think of hashtags as a way to connect social media content to a specific topic, event, theme or conversation. They also make it easier to discover posts around those specific topics, because hashtags aggregate all social media content with that same hashtag. They re not just for Twitter anymore, either.

Tools for Twitter Marketing:

Best Twitter Marketing Tools To Boost Your Engagement

Twitter Analytics:

How to access the dashboard

1. On a desktop or laptop computer, visit analytics.twitter.com and click on Tweets.

2. In the Twitter app for iOS or Android, tap the analytics icon visible in your Tweets. Make sure you have installed the latest version of Twitter for iPhone, iPad, or Twitter for Android.

Twitter Advertising:

Twitter advertising is an opportunity for your brand to promote its products and reach new users who might be interested in what your brand offers In this guide,

you ll learn about the different types of Twitter ads, how to create your first-ever campaign, and tips to remember when creating your Twitter ad.

Types of Twitter ads:

Promoted Tweets.

Promoted Accounts.

Promoted Trends.

Promoted Moments.

Automated ads.

Video Marketing :

That s the basis of video marketing, a forward-facing marketing strategy that integrates engaging video into your marketing campaigns. Video

marketing can be used for everything from building customer rapport, to promoting your brand, services or products.

Video marketing is effective :

For many, video outperforms other marketing tools. 61%

of marketers see video as a very important or extremely important part of their marketing strategy. 30% of marketers see video as a more important part of their strategy than their website.

Create a channel with a business or other name

Follow these instructions to create a channel that can have more than one manager or owner.

You can connect your channel to a Brand Account if you want to use a different name on YouTube than your Google Account. Learn more about Brand Accounts.

1. Sign in to YouTube on a computer or the mobile site.

2. Go to your channel list.

3. Choose to create a new channel or use an existing Brand Account:

Create a channel by clicking Create a new channel.

Create a YouTube channel for a Brand Account that you already manage by choosing the Brand Account from the list. If this Brand Account

already has a channel, you can t create a new one. When you select the

Brand Account from the list, you’ll be switched over to that channel.

4. Fill out the details to name your new channel. Then, click Create. This will create a new Brand Account.

5. To add a channel manager, follow the instructions to change channel owners and managers.

Customizing the YouTube Channel:

Click on the Account Settings page to customize the channel title, profile image, channel description, and channel tags so they re associated with your business/organization, not yourself or an individual. For example,

the channel title should include your company s name. You can modify the channel title at any time.

Create Video Marketing Strategy :

1. Have a simple video SEO strategy. ...

2. Make it clear what the video is about. ...

3. Use social proof. ...

4. Optimize video for conversions. ...

5. Choose your distribution outlets. ...

6. Maximize the reach and impact of your videos. ...

7. Analyze your video performance.

Viral Video :

A viral video is a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites such as YouTube as well as social media and email. Viral videos may be serious, and some are

deeply emotional, but many more are centered on entertainment and humorous content.How to upload a video to YouTube :

1. Log in to your account.

2. Select the upload button.

3. Drag and drop or select the file to upload.

4. Enter description, tags, and privacy information.

5. Share the video to social media. Day-30

How to optimize the video :

1. Create an optimized title. Your title should be a few words long and include the major keyword for which you want to your video to rank.

2. Use tags wisely. ...

3. Create a full description. ...

4. Consider using closed captions or uploading a transcript.

metrics are counted :

YouTube engagement metrics (views, likes, dislikes, and subscriptions) reflect how many times a video or channel has been interacted with. These metrics can be an important measure of your video or channel’s overall popularity.

We want to make sure that your metrics are high quality and come from actual humans and not computer programs. It takes our systems some time to figure out which views, likes, dislikes, and subscriptions are legitimate.

Note: It may take time for your metrics to appear in our system during the first few hours your video is published.

How to get free YouTube subscribers: 14 tips :

1. Ask your viewers to subscribe. ...

2. End your videos by mentioning the one you re working on next. ...

3. Interact with your audience and make friends. ...

4. Update your channel art. ...

5. Brand your thumbnails. ...

6. Embed your videos on your website or blog. ...

7. Use YouTube s clickable tools in your videos.

8. Think in terms of playlists

9. Run a contest

10. Entice your audience over from other social media channels

11. Do your keyword research to title your videos and define your niche

12. Give people what they don’t even know they want yet

13. Partner with other channels

14. Partner with celebrities

How to make a YouTube playlist :

1. Find the video you want in your playlist.

2. Under the video, click the Add to button. (The three lines and a plus symbol.)

3. From the dropdown menu, choose, + Create new playlist.

4. Enter the playlist name.

5. Choose the channel privacy settings: public, unlisted, or private.

6. Click Create.

Understanding copyrights and spam :

Spam is content or correspondences that create a negative experience by making it difficult to find more relevant and substantive material. It can sometimes be used to indiscriminately send unsolicited bulk messages to people on YouTube For instance, repeatedly posting comments can be

detected as spam.

YouTube Studio:

The official YouTube Studio app makes it faster and easier to manage your YouTube channels on the go. Check out your latest stats, respond to

comments, upload custom video thumbnail images, schedule videos, and get notifications so you can stay connected and productive from anywhere.

Youtube Analytics :

YouTube Analytics lets you monitor the performance of your channels, videos, and claimed content with up-to-date metrics and reports. There s a ton of data available in different reports (e.g. Views, Traffic sources, Demographics).

YouTube Marketing :

YouTube Marketing is the practice of promoting businesses and products on YouTube s platform, by uploading valuable videos on a

company s YouTube channel or using YouTube ads.

YouTube Ads:

You only pay when someone chooses to watch at least 30 seconds or clicks on your ad. Engage with your most valuable audiences on the world s largest video platform. Be Seen On YouTube. Pick Your Budget. Reach the Right Customers. Attract New Customers.

Available video ad formats include:

Skippable in-stream ads.

Non-skippable in-stream ads.

Video discovery ads.

Bumper ads.

Out stream ads.

Masthead ads.

LinkedIn:

LinkedIn is an online platform that connects the world s professionals A

complete LinkedIn profile will summarize your professional experience to your connections, current and future employers, and recruiters. Through your profile, you can showcase your professional life, milestones, skills and interests.

Advantages of Using LinkedIn:

Get connected: LinkedIn was built for networking, and it s still a useful networking tool. ...

Build trust for your brand: LinkedIn is chock full of groups that are devoted to specific professional topics. ...

Promote your brand as an authority: If you re creating great content pertinent to your industry, share it on LinkedIn.

Steps to create a LinkedIn profile:

Step 1: Go to the official website of LinkedIn i.e. in.linkedin.com Step 2: Click on the join in or sign up button on the top right corner Step 3: A new page will open

Step 4: Fill up the details, like your first and last name, email address and password

Step 5: Click on Join now or Agree and Join

Step 6: A security check will pop up

Step 7: A new page will appear

Step 8: Fill up the required details including your country, Province, and city/district

Step 9: Click on the Next button

Step 10: A new page will appear in front of you

Step 11: Fill up the required information

Step 12: Click on either I’m a student’ or Continue’

Step 13: A new page will appear asking you the confirmation code, sent to your email address

Step 14: After confirming the code, click on Agree and confirm

Step 15: Your home page will open

Steps to a better LinkedIn profile:

1. Choose the right profile picture for LinkedIn

2. Add a background photo

3. Make your headline more than just a job title

4. Turn your summary into your story

5. Declare war on buzzwords

6. Grow your network

7. List your relevant skills

8. Spotlight the services you offer

9. Spread the endorsement love

10. Manage your endorsements more proactively

11. Take a skills assessment

12. Request recommendations

13. Showcase your passion for learning

14. Share relevant content from your LinkedIn feed

15. Add comments

16. Follow relevant influencers for your industry

Adding and Removing Skills on Your Profile:

You can add and remove skills from the Skills Endorsements section on your profile page. Maintaining a relevant list of skills on your profile will help others understand your strengths and match you with the right opportunities.

You can add up to 50 skills to your profile. Skills with the most endorsements are listed first, and skills without endorsements are displayed according to the date they were added. There s currently no way to make a skill without an endorsement appear higher than skills with endorsements.

LinkedIn recommendation:

In the old days, people would ask for a cover letter and a recommendation letter attached to your resume. But now you can just share your Linkedin profile, and they have all the information needed at hand.

According to the Oxford dictionary, a recommendation is the action of recommending something or someone and it has the purpose of sharing an opinion and pointing out personal characteristics that make the person good at what they do.

A recommendation can open doors and help people achieve personal

and professional goals, plus there are other reasons why you should write one. Check out a few benefits of writing a LinkedIn recommendation to a colleague:

o By sending a recommendation, you increase the chances to get one back and improve your profile

o It will boost your credibility with the person

o It’s a chance to improve your networking relationship

o It helps to show your profile on other LinkedIn pages

o If you figure out the best time to post on LinkedIn, your recommendation might reach more people

Post a recommendation on LinkedIn:

LinkedIn is very user-friendly, so adding a recommendation is quite simple. Here are the steps and prints to illustrate how to do it:

1. Go to your connection’s profile

2. Click on the More button, and a dropdown menu will show up. Choose

Recommend’

3.A new pop-up window will appear. Select the Relationship and Position at the time you worked together. Click Next

4. There is an extensive list of relationship options. Choose the one that better describes how you were connected to the person you are recommending

5. Repeat the same process and select their Position at the time. Click Next.

6. Write the recommendation, review it and click Send.

Tip: right after you send the recommendation, send a message to the person and say that you can adapt the recommendation if needed.

Best way to request a recommendation:

People usually request recommendations and use the default message LinkedIn offers, but adding a personalized message can increase your chances to actually get a response.

First of all, let’s see how to request a recommendation and later the examples that can be used:

1. Go to the Recommendation section on your profile and click on the Ask for a recommendation button

2. Select the person you would like to ask for it

3. Choose the Relationship and Position at the time

4. Send a message asking the person for a recommendation. It s advised to write one short paragraph.

Creating New Connections:

To add connections on LinkedIn, select My Network at the top of the screen.

A list of people you may know will appear, along with

any connection invitations you may have. If you see someone you d like

to connect with, simply click Connect. You can also search for someone and click Connect on their profile.

Post and Share Content on LinkedIn:

You can post and share content on LinkedIn using the share box at the top of the LinkedIn homepage. Use Start a post from the main share box on the LinkedIn desktop experience to view additional sharing options.

Activate to view larger image.

Use Start a post to share posts.

Use the Camera icon to share photos.

Use the Video icon to share videos.

Use the Document icon to share documents.

Use Write article to publish articles.

Additionally, you can:

Use the Add icon to view post suggestions.

Once you post an update, it’ll be shared publicly, on Twitter, with your connections, or with a LinkedIn Group depending on the visibility you choose. Note: When a member comments on their own post, an Author tag is displayed next to their name.

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LinkedIn Groups:

LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share their insights and experiences, ask for guidance, and build valuable connections. You can find groups to join by searching at the top of your homepage or viewing the groups you ve already joined.

LinkedIn Jobs:

LinkedIn is unquestionably the social network for job-seeking professionals or even if you re not looking right now. Ninety-two percent of recruiters use social media in their work today, and LinkedIn is the social network they use most, according to Jobsite.

A LinkedIn Page acts as the voice of your organization on LinkedIn. It helps members learn more about your business or school, brand, products and services, and job opportunities. To interact with members on LinkedIn as an

organization, you must have a Page. We highly recommend reviewing our best practices before creating a Page.

Important: Page creation is currently available on desktop only.

1. Click the Work icon in the top right corner of your LinkedIn homepage.

2. Click Create a Company Page. You’ll also select this option to create

a Page for a school.

3. Select the Page type you’d like to create from the following options:

Small business

Medium to large business

Showcase page

Educational institution (high school or university/college)

Enter your Page identity, Company or Institution details, and Profile details information.

Check the verification box to confirm you have the right to act on behalf of that company or school in the creation of the page.

Click Create page.

If you receive a red error message, you may not meet the Page creation requirements or have reached the limit for Pages created.

Click Start building your page! to build out your Page.

Edit Your LinkedIn Page or Showcase Page:

As a LinkedIn Page or Showcase Page super admin on a LinkedIn Page or Showcase Page, providing accurate details about your organization helps members make an informed decision about following and engaging with your Page and organization. You can edit details on LinkedIn Pages or Showcase Pages, ranging from the cover image to office locations and Featured Groups. You can use the customized guidance on your LinkedIn Page when building or editing it.

Begin editing information on the All Pages or Home tab of your LinkedIn Page or Home tab of your Showcase Page:

1. Access your Page Super admin view.

2. Click the Edit Page button in the upper right corner of the header section. From here, you can edit information displayed on

the Home and About tab in the member view.

Learn more about using the My Company tab and updating your LinkedIn Page cover image.

Header section

The Header section is where you can update your Page’s header, tagline, logo

image, name, and call-to-action buttons. Logo image

Page name Public URL Tagline

Custom buttons

About section

The About section offers super admin’s the opportunity to update their

organization’s description and details, locations, groups, and manage Page information in different languages. Follow the steps below to update the sections as needed.

Overview Locations Hashtags Featured groups

Manage languages

Note: Required fields are marked with an asterisk. An error message will appear if a required field is blank when you try to save your edits.

Post an Update on Your LinkedIn Page

As a super or content admin on a LinkedIn Page, you can post text updates, images, videos, and documents to engage with your Page’s followers. Posted updates will display on your Page and on your followers’ LinkedIn feed.

Post an update from your admin view

Access your Page Super or Content admin view.

1. You’ll be routed to the All Pages or Home tab by default.

2. Click Start a post and enter your update text or URL (website or article) in the window that appears.

Updates will be displayed in the language you used for your update. Click the Camera icon, Video camera icon, or Document icon to upload a photo, video, or document from your computer.

Click Add hashtag and enter your text next to the symbol. (optional)

To adjust the privacy settings, click the dropdown and

select Anyone or Targeted Audience. The default setting is Anyone. Learn more about targeting options.

To adjust the comment settings, click Advanced settings, then the slider icon to either Allow comments on this post or not.

Click Post.

LinkedIn Ads:

You can use Sponsored Content, Message Ads, Dynamic Ads, Text Ads, or a mix of all four. Sponsored Content. Sponsored Content appears directly in the LinkedIn feed of professions you want to reach, and comes in three different formats: single image ads, video ads, and carousel ads.

Sponsored Content Reach a highly engaged audience in the LinkedIn news feed

Single Image Ads. Single Image Ads include one image and appear directly in the LinkedIn feed of members in your campaign s target audience.

Video Ads. Sponsored Content ad format that appear in the LinkedIn feed.

Carousel Ads.

Advertise on LinkedIn (In 7 Simple Steps) :

1. Choose Self-Service or Managed Campaigns. LinkedIn s all-in-

one advertising platform makes it quick and easy to get started on a self- service campaign with Text Ads and Sponsored Content.

2. Get Started with Campaign Manager.

3. Choose Your Ad Format.

4. Create Your Ads.

5. Target Your Ads.

6. Set Your Budget.

7. Measure and Optimize.

LinkedIn Ad Types

Each ad type has a different look and feel, designed to help you achieve different goals.

Sponsored Content Sponsored Messaging Lead Gen Forms

Text and Dynamic Ads

Sponsored Content

Reach a highly engaged audience in the LinkedIn news feed

Sponsored Messaging

Engage your audience in LinkedIn Messaging, where professional conversations happen

Lead Gen Forms

Pre-filled forms for your LinkedIn ads

Text and Dynamic Ads

Run ads in the LinkedIn right rail

Instagram:

Instagram is a social media platform that emphasizes photo and video sharing via its mobile app. You can take, edit, and publish visual content for your followers to interact with thorough likes, comments, and shares.

Instagram Statistics:

There are 1.074 billion Instagram users worldwide in 2021. 71% of the

billion monthly active users on the Instagram app are under the age of

35. Instagram users spend an average of 53 minutes per day. 500 million IG accounts use Instagram stories every day.

Creating a business Instagram account:

How to create an Instagram business profile from scratch:

1. Download the Instagram app for iOS, Android or Windows on your Smartphone or tablet.

2. Click Sign up.

3. Enter your email address. It s a good idea to use your business email, or an email designated specifically for your business s social media accounts. You can also log in with Facebook if you already have a business account there.

4. Choose a username and password.

5. You have now created a personal Instagram account that can be converted to a business profile. Follow the steps below to convert your account.

How to convert a personal Instagram profile to a business profile:

1. Go to your profile and press the three bars in the upper right-hand corner.

2. Tap Settings, and select Switch to business profile. Instagram also recommends that you connect your business profile on Instagram with your business s Facebook page. Add details about your business, including your name, username, profile picture, website URL and a short biography. Be sure to include contact information so your followers can connect with you.

Editor s note: Looking for the right social media marketing service for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.

Instagram terminology:

To get the most out of Instagram, it is a good idea to be up to date on some of the social media platform s terminology.

Bio: This refers to the biography section in your profile. Businesses can also use their bio to include a call to action.

Direct messages (DMs): Users can privately communicate with each other through direct messages. If a customer has a complaint or question, it s best practice to chat with them via direct message to keep the conversation private. Direct messages are often referred to as DMs.

Filters: You can apply preset filters to your photos to enhance features and colors.

Follow: When you follow a user on Instagram, you ll see their content in your timeline. You can also view their Instagram Stories at the top of the application.

Followers: Your followers are people who will see your pictures in their timelines.

Hashtag (#): Similar to Twitter, a hashtag on Instagram is used to index words or phrases. When you click on a hashtag, you ll see other posts with the same one.

Highlights: A highlight reel of your Instagram Stories appears on your profile above your photo gallery and stays until you remove it.

Home: Tap the home button to land on your home screen, which is also your timeline or feed. Here you ll see photos from those you follow.

IG: IG is an abbreviation for Instagram.

Instagram handle: Your handle is your username. To mention a user on Instagram, you need to use their handle, which always starts with the @ symbol.

Instagram Stories: Stories is one of the most popular features on the platform. These pictures and videos disappear after 24 hours. Read more about Instagram Stories below.

Tag: There are a few ways to tag people on Instagram, including in a photo s caption, in Instagram Stories and in photos. Use the @ symbol to tag someone in a caption or an Instagram story. You can tag someone in your photos before you post the picture.

How to use Instagram for business:

Between posts, ads and stories, there is no shortage of potential marketing tools on Instagram. Now that you know how to build your profile and understand the common Instagram terminology, here s how to use Instagram to build your business.

1. Add professional-looking photos.

Instagram is a photo-sharing social media platform, so it s important to share visually pleasing content. Generic photos won t cut it. Take photos, edit them, and take the time to make sure you re creating a cohesive grid on Instagram.

To add a new photo, tap the camera button at the bottom of your screen. You can take a new photo or select one from your camera roll. On the next screen, there are multiple options to personalize your post. You can add a filter, tag other users, write a caption and add a location. You can also turn off comments on this page with the advanced settings.

Use Instagram Stories:

Instagram Stories is one of the channel s most popular features. These photos and videos disappear 24 hours after they re posted. Instagram offers many tools that make it easy to create engaging and creative stories.

Small businesses should leverage Instagram Stories to market their products and services, getting their messages to followers that otherwise might not see regular Instagram posts in their feed because of the latest updates to the algorithm, said Laura Kenat, content coordinator at Jo Chicago.

On Instagram Stories, you can post recorded videos, still photos, live videos, boomerangs (videos that loop back and forth), basic text, music and focused photos. You can also add stickers such as your location, the temperature, user tags and hashtags.

The stickers for polls, questions and sliding bars make it easy to interact with your users and get feedback. Some accounts use the questions feature to hold a weekly Ask Me Anything, which is a fun way to answer common questions.

Another way to draw attention to your brand is with Stories Highlights, which stay on your profile until you remove them.

Stream live videos :

In addition to Instagram Stories, users can take and stream live video that disappears sort of like a cross between Facebook Live and Snapchat. You can give customers a live look behind the scenes of interesting aspects of your business, show products or answer live questions through the comments.

Once the video ends, it lives in your Instagram Stories for 24 hours. If you want a video to remain on your Instagram feed, you can upload a video you ve taken or shoot one directly through the app to post. If you choose to shoot or upload a video, you can still add filters and change the cover.

,Interact with other Instagram users:

As with any social media platform, it s important to engage and interact with your followers on Instagram. Here s how.

Liking: Liking is a simple way to connect with other users. To like a photo, either double tap the image or tap the heart button under the post.

Commenting: Next to the like button is a comment button just tap it, and the app will take you to the comments page for that photo, with a text box where you can enter what you want to say. Hit Post when it s complete.

Mentioning: As on Twitter, you can use the @ symbol to tag other users in your Instagram comments or post captions.

Tagging: Instagram allows you to add tags before you post content. To do so, tap Tag People before sharing your photo, and then tap where in the photo you want to add a tag. The app then prompts you to type in the person s name to search for their account. Once you ve tagged other users in your photo and shared the image, other users can tap on the photo to see the people who are tagged.

Direct messaging: To access Instagram Direct, go to the homepage and tap the button in the top right corner. Here, you can send private instant messages, photos and videos to other users. To send a new DM, tap the + button in the top right corner and select Send Photo or Video, or Send Message. Once you ve sent the message, you and the recipients can message back and forth. Users who are not already following you will be asked whether they want to allow you to send them photos and videos before they can view your DM.

Earlier this year, Facebook, which owns Instagram, plans integrated Instagram messaging with Facebook Messenger. This allows you to connect with your followers on Facebook and Instagram through one application.

,Use hashtags:

Hashtags are a great way to help users find content on Instagram. Hashtags can include letters and numbers, but they can t contain any non-numerical characters. For example, #DaveAndBusters works as a hashtag, but #Dave Busters does not.

Because users can both search for hashtags and click on hashtags they see in posts in the app, relevant hashtags can be a highly effective tool for getting noticed. However, make sure you re using the right hashtags for your brand.

Hashtags such as #nofilter (a photo that hasn t been heavily edited with filters), #selfie (a picture of yourself), and #tbt or #throwbackthursday (old photos) are popular on Instagram, but they may not work for you or your brand. It s a good idea to look at other established brands or even personal users and bloggers in your industry for examples of what hashtags to use.

Instagram allows a maximum of 30 hashtags in a post or comment, but that many would be excessive. The fewer hashtags you can use to get quality responses, the better. Using a lot of popular hashtags might earn you a lot of likes from other users, but it probably won t increase your following all that much, and the interactions you get will likely not be from people who are interested in your brand but rather those who just saw and liked your image.

Advertise on Instagram:

Like on other social channels, businesses have the option to advertise on Instagram. There are three formats for advertising:

Photo ads: These look like regular photo posts, but they have a

Sponsored label above the photo. They also have a Learn More button in the bottom right corner under the photo.

Video ads: Like the photo ads, these look like regular video posts, but with a Sponsored label on top.

Carousel ads: These ads look identical to photo ads but feature multiple photos that users can swipe through.

All three ad formats appear in users home feeds. These ads support four objectives: video views, click-through to your website, mobile app installations and mass awareness.

7. Sell products on Instagram.

In November 2020, Instagram added the Shop tab, which allows users to discover and purchase products from brands directly through the app.

All that s required to complete a transaction is your name, email address, billing info and shipping addresses. Facebook, Instagram s parent company, will then save that data for future transactions. Users can pay via Visa, MasterCard, American Express, Discover and PayPal.

Small businesses can also take advantage of Shoppable posts to sell products through Instagram. A business simply creates a product catalogue connected to their account. Then you tag the product, similar to how you tag a person in a post. To create a shoppable post you must have a business account and you must sell physical goods that comply with Instagram s merchant agreement and commerce policies. You can create your catalogue through Facebook, Shopify or Big Commerce.

Links don t work in Instagram captions. The only place you can share a working link that takes users to a website is in your profile. Links don t work in captions or photo comments, so if you re trying to direct people to a specific webpage, you can change the default link in your bio to that page and note in the caption that the link is in your profile.

Make sure your posts relate to your brand. It can be tempting to share photos of food, fashion and animals because they re popular on the platform. But if your business has nothing to do with those things, it could make you look disjointed and confuse your followers.

Run giveaways and promotions. Post an image advertising your giveaway, sale or contest, and ask users to repost that image with a specific, custom hashtag to enter. You can then search that hashtag to see who has reposted it and pick a winner. Promotions like this allow your customers and followers to market your brand for you by talking about your promotion on their personal pages, and it drives more people to visit your profile. If you do decide to run a contest or sweepstakes, though, make sure you re following rules and guidelines.

Respond to other users comments. When people comment on your photos, reply to them. Interacting with customers and followers shows you are paying attention and care about what they say. They ll be more likely to continue following you and interacting with your pictures if they feel like they matter.

Embed Instagram posts on your website. From the desktop version of Instagram, you can get an embed code to add specific images and videos to your company s website. This shows visitors that you re active on Instagram and can help you gain more followers. Just select the photo you want to embed, click the ellipsis button in the bottom right corner, and select Embed. This pulls up a box with the embed code and gives you the option to display the caption. From there, copy and paste the code where you want it to go on your website.

Use Instagram influencers to promote your business. Influencers are people who have large followings on Instagram. You can pay influencers to market your products to their followers in a natural way. These sponsored posts typically are subtle and don t look like ads. This is helpful because people typically hate advertisements.

Share posts directly to your story. With this feature, small businesses can interact with their followers while promoting their products or services. If a client posts a photo of your product, you can share the post directly to your story to highlight the product and your client.

Use polls and other features in your stories. Instagram offers many interactive features that you can use to build online conversations and relationships. For instance, you can use the interactive questions sticker in Instagram Stories. This feature lets followers submit questions for you to answer. This is a fun and simple way to interact with your followers.

Use IGTV. IGTV is a feature that shows long-form, vertical videos. IGTV is available in a stand-alone app and within Instagram s app, and each video can be up to an hour long. If you get creative, you can use IGTV to market your

business in several ways, including by hosting FAQ sessions and conducting how-to chats. Check out our guide for more ways to use video marketing on social media.

Use Reels. Launched in August 2020, Reels are one of Instagram s most recent updates. Reels are short-form videos (no longer than 15 seconds) that you can edit with audio, effects and creative tools. You can use Reels to feature new products, highlight your employees or recent work, or engage directly with customers.

Quora :

Quora is a place to gain and share knowledge. It s a platform to ask questions and connect with people who contribute unique insights and quality answers.

Use of Quora:

Quora is a platform to ask questions, get useful answers, and share what you know with the world. That means you can use Quora to find advice, ideas, perspectives, explanations, and answers to things you ve always wondered about.

5 benefits of writing answers on Quora:

you help people.

you won t die with your knowledge contained only to yourself.

you get better at communicating with a variety of people.

you become ore tolerant, understanding, wise.

you leave a legacy.

Quora Ads :

In your Quora Ads dashboard, click Create Campaign. Then type in your campaign name and select your campaign objective. Currently, you can choose from four objectives: Conversions, App Installs, Traffic, and Awareness. You ll also need to set your campaign budget and schedule. Click Continue when you re done

Quora Analytics:

1. Go to Acquisition All Traffic Referrals. It will also let you know the traffic from Quora.

2. In The above report add Full Referrer in secondary dimension. This

will tell you the exact place or link in Quora that drove traffic to your website

Pinterest

Pinterest is a social bookmarking tool that can be used to promote a business, product, service etc. It is an online virtual pin board. It allows you create boards where you can pin images, videos and share them with other users. It is driven entirely by visuals, i.e. you can t share ideas without using an image or video.

Pinterest Lingos

PIN: An image or video shared on Pinterest is known as pin. You can add it from a website using Pintit button or upload from your PC.

Repin: It is used to re-share pins (someone else s pin). You can repin an image or video to another board

Board: It refers to a collection of Pins. You can create different boards for different categories and add as many pins as you like. You can also edit boards anytime

Follow: It allows you to follow someone s board. When you follow a person, his pins show up in your Pinterest home feed

How to Create a Board in Pinterest

Sign in to your Pinterest account. Click on the icon showing your name

Click on the Create board icon

Click on the plus sign and invite people to join your board

Click on the pencil sign to the left side to edit the board details

Click on the three dots icon to send board, share on Facebook or to make a widget

How to Create a Business Account on Pinterest

You can create a free business account on Pinterest like your personal Pinterest account. It allows you access to a variety of features to promote your business such as analytics tools. The steps to create this account are as follows:

Visit the pinterest.com

Sign up by filling the details like your email id and password can click on continue

Now, click on Continue as a business

In this step, fill the details like your business name, profession and website then click on Create account

In the next step, pick 5 or more categories and click on Done. In the next step, get the Pinterest browser button to have an easy way to save project ideas, recipes etc you find on the web. You can also skip this button by clicking on the Skip.

Now, your business account is created. You will see the recent pins from other accounts and a search bar on the top of the page. To the left of search bar, there is a Pinterest logo and Analytics. To the right, there is a three line button, a + button and a chat bubble button

Now, you are required to create board to promote your business by pining images and videos related to your business and then by inviting people to join your board. To create board click on your profile picture then click on My profile in the down-down list.

Now, click on Boards button. It will display a red button click on that to create board

Fill the details like your Board s name and click on Create button. You can also keep your board secret so that only you have access to it. Keep your keywords in mind, while naming your board to make sure it is a relevant title

Your board is created, now you can start adding pins. You can create more board by repeating the above-mentioned steps

How to Add Pins

Click on your profile picture and then click on My profile.

N1ow click on the red plus sign. A box will pop up with two options to save pin, from web or your device. You can also directly click on the red plus button located to the left of notification button.

If you add it from web, Pinterest will ask you to enter the link to the website you are pinning from. After entering the link, you will reach to images of the website. Select the image by hovering over it and click the Save button. In the next step (as shown in the image below) add description for the image and choose the board to which you want to pin the selected picture. It also allows you to create to new board to pin the image

If you choose to upload a pin from your device or computer. A box will apear and ask you to upload image. Clik on the upload and select an image from your device which you want to pin to the board

How to Delete Pin

Click on the Pins button

All of your pins will appear

Hover over the pin which you want to delete

Click on the pencil icon located to the right of three-line icon

How to Increase Visibility of Pins

Your pin is the most important thing on Pinterest in terms of Social Media Marketing. It needs to be visually appealing so that it could stand out in a crowd of pins (images). There are various ways to make your pins visually striking and increase their visibility, some of which are as follows:

Image size: Your image should have appropriate dimensions. According to Pinterest, the best aspect ratio for a Pin falls between a 2:3 and 1:3.5 (weight to height) and the minimum recommended width is 600 pixels.

Lifestyle images: You can post lifestyle images, the images showing users actively using your product.

Text overlays: There is no 20% text rule like Facebook. So, add relevant text overlay to your images to make them more appealing and meaningful.

List images: You can add lists and listicles to your images. It will attract the user and compel him to click your pin and visit your page

Pinterest Analytics

Like other social media platforms, Pinterest also offers analytics to track our presence, popularity and audience etc, on Pinterest. This feature is not available for the personal Pinterest accounts. It is available only for the business profiles, the users who have created a Business account on Pinterest. It provides you a lot of information to help you evaluate your marketing campaign on Pinterest. The analytic information tells you a number of things, some of which are as follows:

The views your Pin gets on Pinterest

People who act on your Pins

Average daily impression

Average daily viewers

Average monthly viewers

Average monthly engaged

Boards with top Pin impressions

How to Interact with Other Pinterest Users

In addition to repining and using group boards, Pinterest offers you a plenty of options to interact and connect with other people. Some of which are as follows:

Likes: You can interact with another user by linking a Pin. You can save the Pin if you don t have time to like it right away.

Comments: You can add your comment to the Pins of other users. To do so, click on the Pin then to the right side of Pin you will see a comment box where you can write your comment.

Sending Pins: You can share a Pin on other Social media networks like Twitter, Facebook. You can also send Pins to other Pinterest users and people who are not on Pinterest through their email ids . To do so, hover over the image and click on the Icon on the top left corner. It will display options to share and send the Pin

Tagging users: You can tag users for that while writing a description for your pin or a comment to user s Pin, type the @ sign and username of the person without any space. The person will be notified.

Messages: You can also send private messages to other users. To do so, click on the chat icon (notifications box) at the top to the right side of red plus button, then click on the new message. Select or type the email id of recipient then click on the Next. Type your message and click on the icon to the left of your message. Your message will be sent

How to Find and Join Group Boards

Once you have created a business account on Pinterest, your next step should be to find group boards and join them. By joining the group boards you can drive more traffic to your site as it offers various benefits such as

Your Pin is exposed to a larger audience. It may take months to have 2000 followers, but by joining a group with 2000 followers you can instantly share your Pin with 2000 followers. So, for more Pin exposure and website traffic, you can join relevant group boards and start Pinning

By joining group boards, you can also increase your followers quickly. As you start pining onto the group board, the other members of the board also notice your Pin and if you are providing unique information, other followers will be curious to know more about you and may start following you.

There are few different ways to join a group board in Pinterest which are described below:

Pinterest Search Bar: It is located at the top of your homepage. Here, you can write relevant keywords that correctly represents your interests and business. You can try different combination of keywords to reach the suitable boards you would like to join. Now, click the search, it will provide you four options, click on the Boards. It will show a list of boards, click on the Follow to join the board

PinGroupie: It is a Pinterest Group Board Directory. Here, you can select category, search with keywords related to your niche and more. The PinGroupie shows you matching group boards with a description and a link to the board. The Pinterest profile icon of the board owner is located to the left of the description button. You can click on it and follow them on Pinterest before you request and invite to their board, for more information hover over the Description Box

Click on the Title, it will take you to the board, where click on the follow button to join the board. Usually, the creator of the board provides the instructions to join the board in the description such as he may ask you to follow him on Pinterest or send an email requesting an invite to join the board

How to Find and Join Group Boards

Once you have created a business account on Pinterest, your next step should be to find group boards and join them. By joining the group boards you can drive more traffic to your site as it offers various benefits such as:

Your Pin is exposed to a larger audience. It may take months to have 2000 followers, but by joining a group with 2000 followers you can instantly share your Pin with 2000 followers. So, for more Pin exposure and website traffic, you can join relevant group boards and start Pinning.

By joining group boards, you can also increase your followers quickly. As you start pining onto the group board, the other members of the board also notice your Pin and if you are providing unique information, other followers will be curious to know more about you and may start following you.

There are few different ways to join a group board in Pinterest which are described below:

Email Marketing

Email marketing is also one of the most profitable means of marketing, like SMO, PPC, etc. It refers to sending a commercial message to a group of people, usually potential customers using mail. In simple words, it is the use of emails for promoting products or services as well as developing and maintaining relationships with the clients.

Common Goals of an Email Marketing:

To increase new signups for your product and services

To generate new leads for the sales department

To reach to maximum attendees for your event, to attend the event

To get donations for your cause

Benefits of Email Marketing:

It helps increase Brand Awareness.

It is a cost-efficient way of digital marketing.

It allows you to create highly personalized messages or ads based on previous sales and purchases.

It also provides you metrics to evaluate the performance of your Email Campaign.

It has a larger reach.

Some Email Marketing Tools:

Mail Chimp

Litmus

Reach Mail

Active Campaign

Campaign Monitor

Get Response

Infusion Soft

Affiliate Marketing

Affiliate marketing is a type of digital marketing in which an affiliate earns a commission for marketing the products or services of a company or a seller, etc. The affiliate gets a part of the profit from each sale. So, the company compensates the third-party publishers, the affiliates, to generate traffic to company products and services.

It is a relationship between three parties: Advertiser, Publisher, and Consumer. Affiliate marketers join affiliate programs that relate to their websites or blogs and have reputable promotes to promote. The affiliate shares these products with their audiences and earns a commission when a product is purchased.

The affiliate joins the merchant s program and gets a unique ID and a specific URL for promoting the company s product.

The affiliate incorporates the link in their blog or post and via their marketing efforts attracts readers to visit their blog and click on the link if they link the product.

When a potential buyer clicks the link and lands on the affiliate s site, a cookie that identifies the affiliate is placed on his or her computer. The cookie makes sure that the publisher gets its commission even if the sale occurs after a few days or weeks. The affiliate gets the commission at the end of each payment period.

When the sale process is completed, the merchants check the sales process, and if they find a cookie with an affiliate ID, they credit the affiliate with the sale.

The merchant shares the repots with affiliates so that they can see their contribution to the sales and accordingly can get their share.

1.0 - INTRODUCTION AND ORIENTATION

What is meant by digital marketing?

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Digital Marketing is the term used for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach the viewers, turn them into customers, and retain them.

What are the 4 types of digital marketing?

Image result for introduction of digital marketing

4 Types of Digital Marketing You Should Consider for Your Business

Content Marketing

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SMM)

What is the importance of digital marketing?

Image result for introduction of digital marketing

Digital marketing is important because it connects a business with its customers when they are online, is effective in all industries. It connects businesses with ideal customers when they are on Google through SEO PPC, on social media with social media marketing, through email with email marketing.

What is scope of digital marketing?

With digital marketing, businesses can use data to target audiences based on factors like gender, age, location, interests, and education. Companies can also retarget potential customers who are already familiar with their brand using different methods and messages for each audience.

Why digital marketing is important?

There are many stats that highlight the importance of digital marketing. With global eCommerce sales expected to reach $4.5 trillion by 2021, it’s clear that there’s significant potential for online promotional activity. What’s more, 51% of shoppers research their purchases on Google before making them

With around 4.5 billion internet users worldwide, digital marketing gives businesses the chance to reach people on platforms where they spend a lot of time and money. It also gives smaller companies an opportunity to compete with their huge rivals, allowing them to use data and insights to target customers.

1.1 - DISTINGUISH THE FUNCTIONALITY OF VARIOUS SEARCH ENGINES:

What are the functionalities of search engine?

The three main functions of a search engine are collecting information about web pages, categorizing those web pages, and creating an algorithm that makes it easy for people to find relevant web pages. Google is by far the most well-known search engine.

Top Best Search Engines in The World:

1. Google

2. Bing

3. Yahoo

4. Biadu

5. AOL

6. Ask.com

7. Excite

8. Ducuduckgo

Functions of search engines:

A search engine is a software program that helps people find the information they are looking for online using keywords or phrases. Search engines are able to return results quickly—even with millions of websites online—by scanning the Internet continuously and indexing every page they find.

Functions of the Search Engines:

Crawling

Indexing

Storage

1.2 - CONCEPT OF KEYWORD IN SEARCH ENGINE ALGORITHM:

Keywords refer to the important phrases/expressions that are representative of the underlying document. Keywords from a document can accurately describe the document s content and can facilitate fast information processing.

The Google algorithm goes beyond finding exact matches of keywords or keyword phrases in a search query to identify synonyms. The synonym system, which took five years to develop, detects meaning and context for words with multiple definitions.

What is a keyword in search engine?

Keywords are ideas and topics that define what your content is about. In terms of SEO, they re the words and phrases that searchers enter into search engines, also called search queries. If you boil everything on your page — all the images, video, copy, etc.

What is the role of keyword in SEO?

SEO keywords range from single words to complex phrases and are used to inform website content to increase relevant organic search traffic. Your audience uses them when searching for something related to your brand.

What is keyword explain with example?

Keywords are the words and phrases that people type into search engines to find what they re looking for. For example, if you were looking to buy a new jacket, you might type something like mens leather jacket into Google. Even though that phrase consists of more than one word, it s still a keyword.

A search engine algorithm is a set of rules that search engines use to determine how important a web page is. Each search engine has its own set of rules. The rules determine if a web page is real or spam, if it has important information that people are looking for, and other factors. The algorithms used by the various search engines are not public knowledge, but they do have things in common.

1.3 - RECOGNIZE VARIOUS TERMINOLOGIES ASSOCIATED WITH SEARCH ENGINE MARKETING

Most Popular SEO Terms:

301 Redirect or Redirection

404 Not Found

Algorithm

Alt Text/Tag

Analytics

Anchor Text

Black Hat SEO

Click Through Rate/CTR

Conversion

Crawl

CSS

Dead Link

Disavow

Duplicate Content

GoogleBot

Google Analytics

Google Search Console

Crawl status.

H1

HTML

Inbound Link

Internal Link

IP Address

Keyword Research

Keyword Stuffing

Landing Page

Link Building

Manual Penalty

Meta Description

No follow

Organic Search Results

Outbound Link

Page Rank

Panda

Penguin

Quality Content

Quality Link

Robots.txt File

Search Engine

Search Query

2. Research and identify target keywords:

Make a list of broad topics relevant to your business

Expand each topic with a list of phrases you think your customers use

Find related search terms

Analyze the strength of your keywords

Determine how you rank in your industry

5 tips for helping You Choose the right keywords:

Think like a customer Identify your target audience and put yourself into the shoes of a customer when you create your initial list of keywords

Study the competition

Understand the long tail keyword

Use keyword research tools

Analyze the results

What are target keywords?

A target keyword is a particular word or phrase that a website knows potential traffic/customers may use when utilising a search engine and seeking out the services that the particular website offers.

What is keyword research?

Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing. Keyword research can uncover queries to target, the popularity of these queries, their ranking difficulty, and more.

Why is keyword research important?

Keyword research provides valuable insight into the queries that your target audience is actually searching on Google. The insight that you can get into these actual search terms can help inform content strategy as well as your larger marketing strategy.

People use keywords to find solutions when conducting research online. So if your content is successful in getting in front of our audience as they conduct searches, you stand to gain more traffic. Therefore, you should be targeting those searches.

(I) Use various available tools to perform keyword research:

1. Semrush

2. Soovle

3. Jaaxy

4. Ahrefs Keywords Explorer

5. SECockpit

6. Google Keyword Planner

7. KeywordTool.io

8. Moz Keyword Explorer

(II) Identify the search queries that prospective customers may use to find the products/ service offered by the organization.

(III) Evaluate the relevance and importance of keywords by their competition level, monthly average search volume and bids by the competitors.

(IV) Use the quantitative data provided by keyword research tools including the key statistics like search volume, bid amount and competition to identify the target keywords.

(V) Recognize the keywords that are more likely to generate new leads or sales justifying the return on investment (ROI)

2.0 - RESEARCH AND IDENTIFY TARGET KEYWORDS.

What is keyword research?

Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing. Keyword research can uncover queries to target, the popularity of these queries, their ranking difficulty, and more.

Why is keyword research important?

Keyword research provides valuable insight into the queries that your target audience is actually searching on Google. The insight that you can get into these actual search terms can help inform content strategy as well as your larger marketing strategy.

People use keywords to find solutions when conducting research online. So if your content is successful in getting in front of our audience as they conduct searches, you stand to gain more traffic. Therefore, you should be targeting those searches.

In addition, in the inbound methodology, we don t create content around what we want to tell people; we should be creating content around what people want to discover. In other words, our audience is coming to us.

This all starts with keyword research.

For an inside look into how Arel=noopener target=_blank hrefs can aid you in your SEO keyword research, check out our case study and exclusive interview here.

Conducting keyword research has many benefits, the most popular reasons being:

Elements of Keyword Research

1. Relevance

2. Authority

3. Volume

Best Keywords for SEO

Understand that there s no best keywords, just those that are highly searched by your audience. With this in mind, it s up to you to craft a strategy that will help you rank pages and drive traffic.

The best keywords for your SEO strategy will take into account relevance, authority, and volume. You want to find highly searched keywords that you can reasonably compete for based on:

The level of competition you re up against.

Your ability to produce content that exceeds in quality what s currently ranking.

And You’ve Got the Right Keywords for Your Website SEO

You now have a list of keywords that ll help you focus on the right topics for your business, and get you some short-term and long-term gains.

Be sure to re-evaluate these keywords every few months — once a quarter is a good benchmark, but some businesses like to do it even more often than that. As you gain even more authority in the SERPs, you ll find that you can add more and more keywords to your lists to tackle as you work on maintaining your current presence, and then growing in new areas on top of that.

2.1 - USE VARIOUS AVAILABLE TOOLS TO PERFORM KEYWORD RESEARCH

12 Best Keyword Research Tools

1. Semrush Keyword Magic Tool

2. Semrush Keyword Gap Tool

3. Semrush Position Tracking Tool

4. Google Trends

5. QuestionDB

6. AnswerThePublic

7. TubeBuddy

8. Keyword Tool

9. AlsoAsked

10. Soovle

11. Sellzone Keyword Wizard Tool

12. Google Ads.

2.2 - IDENTIFY THE SEARCH QUERIES THAT PROSPECTIVE CUSTOMERS MAY USE TO FIND THE PRODUCTS / SERVICES OFFERED BY THE ORGANIZATION.

Search Engine Marketing (SEM): What It Is How to Do It Right

Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

In this guide, you’ll learn an overview of search engine marketing basics as well as some tips and strategies for doing search engine marketing right.

Search Engine Marketing An Overview

Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.

Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.

Already doing SEM on Google? Check your account’s performance with our Free Google Ads Performance Grader.

SEM vs. SEO

SEM versus SEO: What’s the difference?

Generally, search engine marketing refers to paid search marketing, a system where businesses pay Google to show their ads in the search results.

Search engine optimization, or SEO, is different because businesses don’t pay Google for traffic and clicks; rather, they earn a free spot in in the search results by having the most relevant content for a given keyword search.

Both SEO and SEM should be fundamental parts of your online marketing strategy. SEO is a powerful way to drive evergreen traffic at the top of the funnel, while search engine advertisements are a highly cost-effective way to drive conversions at the bottom of the funnel.

Keywords: The Foundation of Search Engine Marketing

Keywords are the foundation of search engine marketing. As users enter keywords (as part of search queries) into search engines to find what they’re looking for, it should come as little surprise that keywords form the basis of search engine marketing as an advertising strategy.

SEM Keyword Research

Before you can choose which keywords to use in your search engine marketing campaigns, you need to conduct comprehensive research as part of your keyword management strategy.

First, you need to identify keywords that are relevant to your business and that prospective customers are likely to use when searching for your products and services. One way to accomplish this is by using WordStream’s Free Keyword Tool.

Simply enter a keyword that’s relevant to your business or service, and see related keyword suggestion ideas that can form the basis of various search engine marketing campaigns.

WordStream’s Free Keyword Tool provides you with a range of valuable information, such as search volume for each individual keyword in Google and its general competitiveness.

best keyword research tools: wordstream free keyword tool

In addition to helping you find keywords you should be bidding on, thorough keyword research can also help you identify negative keywords search terms that you should exclude from your campaigns. Negative keywords aren’t terms with negative connotations, but rather irrelevant terms that are highly unlikely to result in conversions. For example, if you sell ice cream, you might want to exclude the keyword ice cream recipes, as users searching for ice cream recipes are unlikely to be in the market for your product.

This concept is known as search intent, or the likelihood that a prospect will complete a purchase or other desired action after searching for a given term. Some keywords are considered to have high commercial intent, or a strong indication that the searcher wants to buy something. Examples of high commercial intent keywords include:

Keywords and Account Structure

Another crucial aspect of keywords that is essential for the success of a search engine marketing campaign is account structure.

Logical keyword grouping and account structure can help you achieve higher click-through rates, lower costs-per-click, and generally stronger overall performance, and keyword research can help you think about how to best structure your account.

Google Ads and Bing Ads accounts should be structured in the following way for optimal results:

Google Ads Account Structure Overview

As you can see in the figure above, a perfect Google Ads account structure is comprised of five distinct elements:

Ad campaigns

Ad groups

Keywords

Ad text

Landing pages

Ad campaigns can, and should in many cases, focus on similar products or services. For example, if you run a hardware store, one ad campaign could focus exclusively on autumnal products such as leaf blowers, rakes, and leaf bags, whereas another might focus on power tools and so on.

Ad groups allow for each campaign to be further subcategorized for relevance. In our hardware store example, one ad group could be for different types of rakes or varying models of leaf blowers. For the power tools campaign, one ad group might focus on power drills, while another could focus on circular saws. This level of organization might take slightly longer to set up initially, but the rewards namely higher CTRs at lower cost make this effort worthwhile in the long run.

The Search Engine Marketing Ad Auction

One of the most enduring misconceptions about search engine marketing is that whomever has the largest advertising budget wins. Although a larger advertising budget can certainly be advantageous, especially when targeting highly competitive keywords, but it’s far from a requirement for success with search engine marketing. This is because all ads go through a process known as the ad auction before appearing alongside search results. For the purposes of this explanation, we’ll be focusing on the ad auction in Google AdWords.

2.3 - EVALUATE THE RELEVANCE AND IMPORTANCE OF KEYWORDS BY THEIR COMPETITION LEVEL, MONTHLY AVERAGE SEARCH VOLUME AND BIDS BY THE COMPETITORS.

Top 6 Benefits of Keyword Research

1. An engaged audience. ...

2. Increased conversion. ...

3. Marketing trend insight. ...

4. Prioritize your time properly. ...

5. Expand your long tail efforts. ...

6. Place keywords in the right spot.

7.

Why Are Keywords Important In Content?

How Important Are Keywords in Content Marketing?

Use the Google Keyword Tool.

Use Google Trends.

See Which Keywords Your Competitors Are Using.

Tools For Social Media Keywords.

Use Questions As Keywords.

Use Google Auto Suggest.

Check Your PPC Account.

Use Your Site s Analytics.

What Are Competition Keywords?

Image result for importance of keywords COMPETITION

What Are Competitor Keywords?

Competitor keywords are keywords your competitors are currently targeting to improve rankings and generate more online traffic.

Targeting competitor keywords helps you appear on the same SERPs (search engine results pages) as your competitors.

Keyword Search Volume

Keyword search volume is typically averaged over a set timeframe to provide marketers with a general idea of a search term s competitiveness and overall volume. This data is often contextualized within specific timeframes to allow SEOs and marketers to see how certain keywords drive traffic over time.

2.4 - Use the quantitative data provided by keyword research tools including the key statistics like search volume, bid amount and competition to identify the target keywords

The 5 Best Tools for Finding Competitor Keywords

1. Ahrefs’ Keywords Explorer

2. BuzzSumo

3. SEMrush.

4. Google Keyword Planner

5. Google Trends

Free Keyword Research Tools

4. Google Keyword Planner.

Google has a few tools that make it easy to conduct keyword research, and their free AdWords tool called Keyword Planner is a great place to start -- especially if you use AdWords for some of your campaigns. (Note: You ll need to set up an AdWords account to use Keyword Planner, but that doesn t mean you have to create an ad.)

When you input one keyword, multiple keywords, or even your website address into Keyword Planner, Google will spit out a list of related keywords along with simple metrics to gauge how fierce the competition is around each one and how many searches it gets on both a global and local search level.

It ll also show you historical statistics and information on how a list of keywords might perform -- and it ll create a new keyword list by multiplying several lists of keywords together. Since it s a free AdWords tool, it can also help you choose competitive bids and budgets to use with your AdWords campaigns.

Unfortunately, when Google transitioned from Keyword Tool to Keyword Planner, they stripped out a lot of the more interesting functionality -- but you can make up for it somewhat if you take the information you learn from Keyword Planner and use Google Trends to fill in some blanks.

Which brings me to the next tool ...

5. Google Trends.

Google Trends is another free tool from Google. It lets you enter multiple keywords and filter by location, search history, and category. Once you enter that information in, it ll give you results that show how much web interest there is around a particular keyword, what caused the interest (e.g., press coverage), and where the traffic is coming from -- along with similar keywords.

The best part about Google Trends is that it doesn t just give you static keyword volume numbers like most keyword research tools. Instead, it generates colorful, interactive graphs that you can play with, download, and even embed on your website. It ll also give you more dynamic insight into a keyword with information like relative popularity of a search term over time.

Interestingly, its data doesn t include in repeated queries from a single user over a short period of time, which makes results cleaner. It also groups together searches that it infers to mean the same thing, like misspellings.

One way to use Google Trends? If you re trying to decide between two keyword variations for your latest blog post title. Simply perform a quick comparison search in Google Trends to see which one is getting searched more often.

How do I find keyword search volume and competition?

To find out about search volume, simply type your keyword into the box on the Google Trends homepage and you ll be taken to a results page that looks something like this. The higher the interest (on a 100 point scale) the higher the search volume.

Where to Find High Volume, Low Competition Keywords

Method 1: Using Google SERPs to Reverse Engineer Results.

Method 2: Using Keyword Software to Target Specific Topics.

Method 3: Looking at Competitors to Find HV/LCK Keywords.

1. High competition keywords are those keywords which are picked by advertisers to drive more sales to their website.

Keyword competition is the measure of how difficult it will be to rank for a particular keyword. The competition for a keyword can vary depending on how popular the keyword is and industry competition.

2. To find out about search volume, simply type your keyword into the box on the Google Trends homepage and you ll be taken to a results page that looks something like this. The higher the interest (on a 100 point scale) the higher the search volume.

3 Competitor keyword analysis is the process of uncovering the keywords your competitors are ranking highly for in an attempt to create content that outranks them in search results. The keywords that you conduct competitor analysis for should be relevant to your business and related to the content you already create.

2.5 - Recognize the keywords that are more likely to generate new leads or sales justifying the Return on Investment (ROI)

What Is Return on Investment (ROI)?

Return on investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of a number of different investments. ROI tries to directly measure the amount of return on a particular investment, relative to the investment’s cost.

KEY TAKEAWAYS

Return on Investment (ROI) is a popular profitability metric used to evaluate how well an investment has performed.

ROI is expressed as a percentage and is calculated by dividing an investment s net profit (or loss) by its initial cost or outlay.

ROI can be used to make apples-to-apples comparisons and rank investments in different projects or assets.

ROI does not take into account the holding period or passage of time, and so it can miss opportunity costs of investing elsewhere.

The return on investment (ROI) formula is as follows:

ROI= Return On Investment

COST OF INVESTMENT

Current Value Of Investment Cost Of Investment

Lead Generation in Marketing

Lead generation in marketing is the act of gaining actionable customer interest for your business’s output. This typically involves a customer initiating a conversation or providing you with their contact information for follow-up regarding your business’s products or services.

10 Lead Generation Examples

1. Direct Engagement

2. Generate Leads on LinkedIn

3. Advertise and Retarget

4. Ask for Referrals from Current Customers

5. Write Guest Blogs

6. Rank in search engines to generate leads

7. Answer Forum Questions

8. Start Networking

9. Create an Email Offer

10. Create Helpful Blog Comments.

3. SETUP PAY PER CLICK (PPC):

With billions of searches per day on Google, we can use Search ads to make sure potential customers notice our brand, consider your offerings and take action.

For a Search campaign, we will select a goal, like driving traffic to your website or increasing sales or leads.

And with pay per click (PPC) search ads, we ll only pay when your ad gets results, like people when people click ad to visit your website or to call.

When you set up your Search ad, you’ll be able to choose the goal you want to achieve, such as:

Increase your online or in-store sales

Get more leads

Drive traffic to your website

PPC or pay-per-click is a common advertising model in online campaigns that helps drive traffic to a website. It is verefficient because the advertiser only pays the publisher when the ad gets clicked on. This prevents advertisers from investing their budgets into campaigns that can t be measured quantitatively

The PPC model is an important concept to understand in digital marketing. So, let s dive in!

How to create PPC:

Sign in to your Google Ads account.

On the left-side menu, click Campaigns.

Click the plus button, and then select new campaign.

Select your advertising objective for the campaign.

Scroll down, then choose your conversion goals and click Continue

Choose your campaign type and click Continue.

(II) How do you create a campaign?

A Step-by-Step Guide to a Successful Marketing Campaign

Define the Goals The first step of a campaign is to outline a set of goals

Set a Budget

Determine the Target Audience

Select Your Medias

Develop Your Messaging

Measure the Results

If Necessary: Compare with the Competition

(III) How to Set Up Google Ads: A Checklist:

1. Learn a few basic terms

Keywords: These are the words or phrases that people type into Google Search, which trigger your ad to appear. When setting up an ad campaign, you’ll pick a list of keywords that you think people might search for when they want what you have to offer (and don’t worry: we can help).

Bid: This is the maximum amount you’re willing to pay when someone clicks on your ad. (Since, with Google Ads, you don’t pay to show up — only when someone clicks on your ad to visit your site or call you.)

Quality Score: This metric tells you how relevant your keywords are to your ad — and to your landing page (i.e. the webpage where people will be taken when they click your ad). A good Quality Score can lower your bid costs and improve your ad rank in the search results.

Ad Rank: This metric helps determine where your ad will show up, relative to other ads, when it s triggered to appear on Google. Your rank is determined using your bid, your Quality Score, and other factors.

CPC (cost-per-click): The actual amount you pay when someone clicks on your ad. (You don’t necessarily pay your entire bid price for every click — that just sets up a range of possible costs-per-click you might pay.)

Conversion: A conversion takes place when someone who has clicked your ad goes on to take another action you’ve designated as important — like making a purchase, signing up for a newsletter, or calling you.

2. Organize your account:

There are 2 levels of organization within a Google Ads account: campaigns (the higher level) and ad groups (the lower level — you can have multiple ad groups in each campaign).

3. Set your budget:

When you’re first starting out, it can be a good idea to spread your overall budget (i.e. the amount you want to pay for your whole account) evenly across your campaigns, until you get an idea which one work best for your business. But in general, you should set different campaign budgets and bid amounts based on your business goals. For example, if you want to draw shoppers to your kids crafts products one month, you should consider setting a higher budget for that campaign, and lowering the budget for another, less important one. You can change your budget and bids any time, so if something isn’t working, you can adjust to meet your needs.

4. Pick your keywords (using google keyword planner):

The goal when picking keywords is to choose terms that you think people will search for when they’re looking online for what you offer. In addition, you want your keywords to be as relevant as possible to the ad they trigger and to the landing page people will arrive at if they click that ad.

5. Set your keyword match types:

Broad Match:

The broad match setting shows your ad for searches that contain your keywords in any order, and for related terms. This option shows your ad in the broadest variety of searches, and is the default setting for all campaigns.

Broad Match Modifier:

This setting allows you to specify that certain words in your broad-match keyword must show up in a user’s search to trigger your ad. So, if your keyword is high fiber wool yarn and you wanted to make sure wool and yarn were always present in a search, you could ensure that by adding a plus sign (+) before those words. So, your broad match modifier keyword would be: high fiber +wool +yarn.

Phrase Match:

This option shows your ad for searches that contain your exact keyword, or for searches that contain your exact keyword plus words before or after it. (I.e. if your keyword is wool yarn you might also show up for fine wool yarn or wool yarn for sale near me.) To choose this option, you should add quotation marks around any keywords, i.e. wool yarn.

Exact Match:

When you choose exact match, your ad will only show if someone searches for the exact word or phrase you choose. For this option, put brackets around your keyword, i.e.: [wool yarn].

Negative Match:

This match option allows you to exclude undesirable words or phrases from triggering your ad, weeding out irrelevant traffic. For instance, if you only sell high-end yarn, you might want to exclude words like bargain or cheap. You can do so by putting a minus sign in front of the words you don t want to show up for, i.e.: -cheap, -bargain.

6. Set your landing pages:

Your landing page is where potential customers arrive after clicking on your ad. Choosing a page that’s relevant to your ad and keywords can help people find what they’re looking for more quickly: so, if your ad is promoting a sale on yarn, choose a landing page where that yarn is prominently featured, instead of just sending people to your website’s home page.

7. Decide which devices to show up on:

Do your ideal customers search on a desktop, mobile device, or both? Are you more interested in reaching shoppers when they’re out and about, or people who want to make an immediate online purchase? As you set up your Google Ads account, consider which types of customers you want to connect with (and more importantly, the types of devices those customers use), so you can reach them. For instance, if you run a car repair shop and want to attract customers when they’re nearby and needing help, consider showing your ads only on mobile devices.

8. Connect your account to Google Analytics:

Google Analytics is a free way to get even more insights into how people interact with your ads and website. You don’t have to use Analytics to use Google Ads, though, so feel free to skip to the next step if you prefer.

While Google Ads can tell you how many people click on your ads, integrating Google Ads and Analytics lets you keep an eye on what those people do once they reach your website. For example, if people arrive at your site but then immediately click away, your ad might not be reaching the right people after all — or you might be taking them to to wrong area of your site. These insights can help you better organize your ads, and possibly get more out of your marketing budget.

3.1 - Create a campaign structure by selecting number of advertisement groups required in a particular campaign:

(i) How many number of ad groups a campaign can have?

(ii)

Did you know that a Google Ads account can contain as many as 10,000 campaigns (including active and paused campaigns) per account, 20,000 ad groups per campaign, and 50 text ads per ad group? That s a lot to manage! Fortunately, you can manage your campaigns and ads from the Campaigns and Ads extensions pages.

What are ad groups within a campaign?

An ad group contains one or more ads that share similar targets. Each of your campaigns is made up of one or more ad groups. Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer.

How many ad groups should you have in a campaign?

Here are some guidelines to follow when determining the size of your ad groups: Max of 7-10 ad groups per campaign. Max of 20 keywords per ad group.

3.2 - CREATE VARIOUS ADVERTISEMENT GROUPS IN A CAMPAIGN AND UPDATE RELEVANT KEYWORDS TO BE TARGETED:

How do you determine keywords when creating a campaign?

Selecting the right keyword list for your campaign can help you show your ads to the right customers. Your keywords should match the terms that your potential customers would use to find your products or services. Learn more about how to add, edit and remove keywords.

Your ad group s keyword list helps Google Ads show your ads on relevant websites or to relevant audiences.

How many keywords should be in an ad group?

The best rule of thumb is to use no more than 20 keywords per ad group. Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your ad copy isn t matching the keyword being searched as closely as it could.

3.3 - CREATE TEXT ADVERTISEMENTS USING THE HEADLINE, DESCRIPTION AND DESTINATION URL UNDER EACH ADVERTISEMENT GROUP:

How do I create a Google headline for ads?

You ll need to write three headlines for each ad, which will appear together at the top of your ad, above the link to your website. Headlines are designed to be short, punchy, and to catch the attention of your potential customers. They should entice your audience and convince them to read the rest of your ad.

Use Top Keywords in Your Headlines

Include Your Product Name/Service

Include Your Call to Action

Use All Available Extensions

Choose Your Landing Pages Carefully

What is Destination URL?

The URL address of the page in your website that people reach when they click your ad. The domain of the destination URL needs to match the domain of your display URL. The destination URL isn t displayed on your ads

3.4 - GENERATE ADVERTISEMENTS COPIES INCLUDING HEADLINE AND DESCRIPTION:

What is headline and description in Google Ads?

Your text ad consists of three headlines where you can enter up to 30 characters each to promote your product or service. The headlines are separated by a vertical pipe (|) and may show differently based on the device someone is using when they view your ad.

What makes a good ad headline?

Your ad headline should be clear and concise to get your point across, quickly get the attention of the consumer and express your brand to them. For example, a health foods company could use a simple headline like Nourishment to show the consumer that their products can improve health.

3.5 - PERFORM SPLIT-TESTING FOR MULTIPLE ADVERTISEMENT COPIES TO OPTIMIZE THE CAMPAIGN’S PERFORMANCE:

How do you do a split test on Google Ads?

Select Clicks and Increase for the first goal. Note: These success metrics will be emphasized in the campaign report, however you will still see all of the other metrics as they are normally reported. In the Experiment split section, select the traffic and budget you want to split your experiment by.

3.6 - IDENTIFY AND LIST TARGET KEYWORDS WITH COMMON THEME INTO ONE GROUP:

What are keywords themes?

Keyword themes are words or phrases that help match your ads with Google searches. Selecting the right keyword themes helps you reach people when they re looking for the products and services you offer.

How do I target keywords in Google Adwords?

Click Keywords and select Display/video keywords, or click Ad groups. Click the plus button to add a new keyword or ad group. Under Get keyword ideas fill out the Enter a related website or Enter your product or service field. Click the plus button next to each keyword to add it to your list of keywords.

What is a target keyword?

Targeted keywords are the phrases that your target audience and visitors use in search engines when they are searching for a solution or information related to your business. Targeted keywords are usually phrases, not individual words.

3.7 - ORGANIZE THE RELATED KEYWORDS WITH COMMON THEME INTO ONE GROUP:

What are keywords themes?

Keyword themes are words or phrases that help match your ads with Google searches. Selecting the right keyword themes helps you reach people when they re looking for the products and services you offer.

Why is it a good idea to organize keywords by themes?

Effectively grouping and organizing your keywords improves your PPC strategies by enabling you to create: More Quality Score–friendly ad groups. More relevant text ads. More effective landing pages that drive more conversions

How do I create ad group keywords?

Step 1: Create top-level keyword groups. The first step—going from a scattered sea of keywords to a few main groups—can be the hardest

Step 2: Create smaller, more specific subgroups of keywords

Step 3: Optimize your keyword groups

Step 4: Iterate and reiterate

What is a group of keywords called?

Basically, keyword grouping (or keyword clustering) is a list of semantically related keywords that, once compiled, are distributed throughout pages in a manner that helps to drive paid or organic traffic. For example, let s say you have two similar search queries

3.8 - RECOGNISE ADVERTISEMENT EXTENSIONS AND ITS RELEVANCE IN THE PAY-PER-CLICK CAMPAIGNS:

What is ad extension in PPC?

If you want your PPC campaigns to stand out and make it into those top three spots, you need to be using ad extensions. Ad extensions are extra information that is shown below your ad copy. They allow you to take over more online real estate and help to boost your ad s rank on the search engine results page.

What is the main benefit of using ad extensions?

Adding more information about your business via ad extensions can make your ad more visible, leading to more clicks and higher ROI. Ad extensions can include a link to a specific page on your website, your phone number, or any other additional and useful information about your business.

What is the maximum number of ad extensions?

4 is the maximum number of ad extensions that can show for a particular query or device at any given time. Maximum 4 ad extensions can show for a particular query or device at any given time.

3.9 - DEFINE ADVERTISEMENT EXTENSIONS FOR THE CAMPAIGNS.

What Are Google Ad Extensions?

Google Ad extensions do exactly what the name implies — they extend your ad. Ad extensions append additional information about your business to the main body of your text ad. For example, this ad from Lucidchart:

lucidchart ad extension example

Everything highlighted in the box includes ad extensions — they communicate more information about the software, including product highlights, relevant links, and pricing.

Google serves extensions with your ad automatically, depending on the context of the search. These extra morsels of information in the ad extensions add value to the user and perform well because they match user signals like intent, location, or device.

Now you know that Google ad extensions tell users more about your product, what other benefits are there to using them?

Benefits to Using Ad Extensions.

Benefits to Using Ad Extensions

Ad Extensions have a ton of benefits for you. Here are a few of the top perks:

1. Maximized Ad Text

2. Increased SERP Real-Estate

3. More Qualified Leads

4. Better Ad Quality

5. Could Save You Money

What Are The Types of Google Ad Extensions?

1. Sitelinks*

2. Callout extensions*

3. Structured snippets*

4. Call extensions

5. Location extensions

6. location extensions

7. Price extensions

8. App extensions

9. Promotion extensions

3. 10 - APPLY THE CONCEPT OF CAMPAIGN GOAL AND IDENTIFY THE GOAL SUCH AS NEW LEADS OR SALES:

What is a campaign goal in marketing?

A marketing goal is a specific and measurable objective that helps you meet your broader business goals. It can be anything from generating high-quality leads and raising brand awareness to increasing customer value and improving your referral rate. A campaign without a clear goal is essentially a waste of money.

How do you choose a campaign goal?

The goal you select should align with the main thing you want to get from your campaign, for example, Sales or Website traffic. After selecting a goal, you ll see relevant, recommended features and settings to help you attain the results that matter most to your business.

What are examples of marketing goals?

Building brand awareness. Generating a high volume of qualified leads. Establishing thought leadership. Attributing marketing activities to revenue generation.

What is campaign and leads?

A lead campaign, in this context, is an online advertising campaign dedicated to generating high-quality, relevant leads for a business. Businesses that have a long sales process, like insurance and real estate, rely on lead campaigns to supply their salespeople with sales opportunities

What is the concept of a marketing campaign?

Marketing campaigns are sets of strategic activities that promote a business s goal or objective. A marketing campaign could be used to promote a product, a service, or the brand as a whole. To achieve the most effective results, campaigns are carefully planned and the activities are varied.

Ask current customers for referrals

Work with your network to identify sales leads

Engage with sales leads at networking events

Find sales leads on relevant social media networks

Optimize your social media profiles to attract ideal sales leads

Write and publish informative articles and blogs

Connect with live chat users

3.11 - MANAGE CONVERSION TRACKING COUNT BASED ON THE CAMPAIGN GOALS:

What is a conversion based campaign?

Likewise, a lower funnel, conversion-based campaign is to generate new leads, purchases or encourage users to perform a predefined action on your website. These users have gotten here in many cases because of the awareness and engagement campaign you ran previously.

Benefits of Conversion Tracking:

Conversion tracking helps businesses to better understand the value of their website and online marketing campaigns. An e-commerce website could track how many products they re selling, and the marketing channel that brought each customer to the website.

How do you set up conversions?

To get started, click on the Tools and Analysis tab in Google Ads, and select Conversions from the drop-down menu, which brings up the All conversions page. Click on the Conversions tab, then click the +Conversion button to create your first conversion.

What is a conversion process?

A company s conversion processes involve the activities related to the transformation of resources into goods or services. These resources include the following: Materials, including raw materials inventory. Labour, namely, the human resources required for operations.

3. 12 - APPLY THE CONCEPT OF COOKIES AND TRACKING PIXELS ON THE WEBSITE TO SET-UP THE CONVERSION TRACKING:

Create a conversion action:

Sign in to your Google Ads account.

In the upper right corner, click the tools icon Google Ads | tools [Icon], and under Measurement, click Conversions.

In the summary, click + New conversion action.

Choose from the 4 kinds of conversions sources you can track, Website, App, Phone calls, or Import.

Select Website, then click Next.

Enter your website domain and click Scan in order to:

Detect if your website has a global site tag

View a list of URLs that you can track as conversions

You can now set up conversion actions in 2 ways:

Set up conversions using a URL - Use this method if you want to track a page load as a conversion and you don’t need to customize your conversion tracking setup. This is the fastest and easiest way to set up a conversion action.

Set up a conversion manually - Use this method if you need to track clicks on buttons or links, or you want to customize your event tag with value tracking, transaction IDs, or other custom parameters.

Manage conversion tracking count based on the campaign goals:

How do I track conversions in Adwords?

Sign in to your Google Ads account. , and under Measurement, click Conversions. In the summary, click + New conversion action. Choose from the 4 kinds of conversions sources you can track, Website, App, Phone calls, or Import.

What are 2 ways you can track conversions in Google Ads?

Track calls from ads. Track calls to a phone number on your website. Track phone number clicks on a mobile website.

How to Track Google Ads in Google Analytics?

Step 1: Go to your Google Analytics account. ...

Step 2: You can also directly go to Admin Google Ads Linking.

Step 3: Select your Google Ads account and link both your properties.

Step 4: To access that data you need to go to Acquisition Google Ads Campaigns.

How to increase Google ad conversions?

Improve your conversion rate

Track your success with conversion tracking

Use specific keywords for better conversion rates

Use negative keywords to refine your traffic

Use the search terms report to reach the right customers

Include prices in your ad to attract potential buyers.

3.13 - DESCRIBE DAILY BUDGET FOR THE CAMPAIGNS ALIGNED WITH THEIR RETURN ON INVESTMENT (ROI):

What is the budget of a campaign?

A campaign budget is often regarded as a particular s campaign objective in terms of spend. Generally campaign budgets are expected not to be exceeded, which is why budgets are usually greater than or equal to the maximum spend.

Marketing ROI, or return on investment, is a broad term that indicates how a company s marketing efforts drive profit and revenue growth.

What is a daily budget?

Image result for Describe daily budget for the campaigns aligned with their return on investment. The average amount that you set for each ad campaign on a per-day basis.

How do I set ad set budget?

You can change your budget at any time. To do so:

Go to Ads Manager.

Hover over the ad set or campaign you want to edit. (Change your campaign budget if using campaign budget optimization. Otherwise, change your ad set budget.)

Click Edit.

Change your budget.

Click Publish and Close.

3.14 - DEFINE THE BIDDING METHOD FOR MANUAL/ AUTOMATED BIDDING BASED ON THE CAMPAIGN OBJECTIVES:

The Campaign Objectives are broken down into 3 main marketing objectives, Awareness, Consideration and Conversion, the objective that you choose should fall within the category that is closest to your current advertising goals. Awareness: generating interest in your product or service.

What is manual bidding automated bidding?

A bidding method that lets you set your own maximum cost-per-click (CPC) for your ads. This differs from automated bid strategies, which set bid amounts for you. Manual CPC bidding gives you control to set the maximum amount that you could pay for each click on your ads.

What type of automated bidding strategy is using?

Enhanced cost-per-click (ECPC) is a Conversion-focused automated bidding strategy.

What is manual bid strategy?

Manual bidding involves managing your bids straight through Adwords or Bing, which means making bid increases or decreases based on a number of factors such as past keyword performance or ad position and not relying on automated solutions.

4.0 - TRACK CAMPAIGN PERFORMANCE AND PREPARE REPORTS

Social media marketing is no longer just about posting, say, twice a day, five days a week. Top marketers plan their social media content in terms of campaigns. These campaigns usually have a goal (e.g. to promote your Christmas sales) and stretch across multiple social media channels. Once your campaign posts have published, you can pop over to your analytics dashboard to see how they performed.

This guide outlines how to track the performance of your campaigns within your analytics dashboard. For guidance on creating and managing campaigns within your publishing dashboard, please head over to this guide.

This article contains the following sections:

1.Video walkthrough

2. Navigating to campaign reports

3. Diving into your campaigns report

4. Adding charts to a custom report

1. Video Walkthrough

In the video below, Katie, from our Customer Advocacy team, will walk you through the steps to manage and track the performance of your campaign posts.

2. Navigating To Campaign Reports

There are two ways to find your campaign reports:

Within your publishing dashboard, click on the respective View Report button in the campaigns tab.

Within your analytics dashboard, click Campaigns on the left hand side.

When you visit the campaigns area within your analytics dashboard, you ll see a report for the most recently created campaign. If you haven t created any campaigns yet, you ll see a prompt to create your first one within your publishing dashboard.

Use the drop down button at the top left of the report name to switch to another campaign.

3. Diving Into Your Campaigns Report

Notes

It s not possible to choose a date range for your campaign report; the metrics shown are across the entire campaign period.

We currently show boosted metrics in the campaign post breakdown area, but not in the campaign pulse or campaign post metrics areas.

Whilst it s possible to create posts within a campaign for Facebook groups, LinkedIn profiles, and Pinterest boards, it won t be possible to track the metrics for those within these reports. You ll be able to view campaign analytics for posts shared to Facebook Pages, Instagram business accounts, Twitter profiles, and LinkedIn Pages. Instagram posts that are scheduled as reminders also won t appear in campaigns analytics.

Campaign pulse

The campaign pulse chart shows the effectiveness of the campaign from a higher level. This includes the number of new followers you gained, post impressions, post engagements, and post comments from that campaign. This gives you a quick assessment of your campaign, without having to check individual social media posts across the various social media channels.

Campaign post metrics

The campaign post metrics chart provides a more comprehensive look at your metrics. You’ll see how your campaign metrics have grown during the campaign period. Below the graph is a timeline of your posts to help you visualize how each post has influenced the metrics. For example, did any post create a spike in your metrics?

Here are a few ways to use this chart:

Click on the metrics at the top to see the respective graph.

Hover over the graph to see a breakdown by channel.

Click on the social icons at the top right of the chart to filter by channel.

You can also click on any of the circular icons along the post timeline below the graph to see the posts that were published that day. You’ll then see the individual metrics for that post. If multiple posts were published on the same day, you can use the arrows to scroll through each post.

Campaign posts breakdown

The campaign posts breakdown table will let you analyze the posts in the campaign. The post with the greatest number of impressions will appear at the top of the table. If you wish, you can sort the posts by another metric. This is a great way to quickly identify your best performing post(s) of the campaign.

You can also filter the posts by certain keywords or hashtags to find specific posts.

4. Adding Charts To A Custom Report

Finally, you can add any of the tables and charts from your campaigns report to custom report. Simply click the plus button at the top right of any chart you d like to include. Learn more about creating custom reports here.

You can also export all data as both CSV and image files using the Export as... button.

4.1 - MEASURE AND TRACK THE KEY PERFORMANCE METRICS SUCH AS COST PER CLICK, CLICK THROUGH RATIO, CONVERSION RATES, TOTAL SPENDS AND RETURN ON INVESTMENT (ROI) FOR ALL THE CAMPAIGNS

 KEY SEM METRICS TO TRACK AND IMPROVE

 COST PER CLICK (CPC)

The average cost per click tells you how much you are paying for one click on your ads campaigns. In other words, you will get a better understanding of how much you pay when one person visits your website.

The cost of pay per click advertising on Google can give you a lot of useful information. It can help you get a better understanding of how much an individual keyword costs, as well as the difference in the prices between using a specific keyword, campaign, ad, or ad group.

The quality score cost per click largely depends on the keywords you use. For example, some keywords that are more popular than others cost more. If you decide to use them, you could be paying too much to get the same results you would get by using another similar keyword.

CPC can help you get valuable insight into how much keywords cost, allowing you to determine how much money you need to invest in getting the desired results. If you re happy with the 2nd or 3rd place in the rankings, you should lower your bids. Everything depends on how much money you re willing to invest in your Google Ads.

Furthermore, Google s cost per click can also help you find out which ads or keywords need changing if the cost of every click is too high. It s a trial and error process that needs some time and practice to master. Once you understand how exactly things work, you will be able to lower your CPC and still get enough Impressions to run a successful ad campaign.

How To Access Average CPC

You can see your average CPC costs by doing the following:

Sign in to your Google Ads account.

Select the Campaigns tab.

Click Columns.

Find the average CPC by looking at the Avg. CPC column.

Important PPC Metrics - CPC

How To Improve CPC

Now, we finally get to the question of how you can improve your average CPC. Here are a few quick tips to go by:

Optimise your campaigns using long-tail keywords. They are not as popular among ads, so they provide an excellent option for ranking your ads better.

Use negative keywords. Negative keywords can help you eliminate users searching for that specific keyword. Set up a few keywords that will practically block your ad from showing up, making sure that it appears only on sites that match with your content.

Create tightly themed ad groups. By this, we mean that you should structure the keywords and ad groups you use based on the products and services you want to promote. Separate the ad group for every product and select the best keywords and landing page for each group. As a result, your Quality Score will increase, and your cost per click will go down - a win-win situation.

Use ad scheduling. By doing so, you can pick the date and time when you want your ads to appear. If you leave the campaigns active 24/7, you will most likely lower your ROI. Pinpoint the time when your customers are most active, and place your ads accordingly. That way, you will get a better shot at engaging your target audience and lower your CPC in the process.

 CLICK-THROUGH RATE (CTR)

Your cost per click on Google largely depends on the click-through rate or CTR. This metric measures how many clicks you get on an ad per number of impressions. For example, if your ad has 600 Google AdWords impressions and it gets 60 clicks, your CTR is 10%. High CTR means that your ad is relevant and helps users find what they need.

CTR is critical for your overall Quality Scores. It gives you a better understanding of whether or not your ads are relevant to users. If your CTR scores are low, you must improve your keywords or your ads. Implement some creative keywords, and the overall score will go up.

Average CTR Across All Industries

The average CTR is different for every industry. According to Wordstream, dating and personal services have the highest average CTR of 3.40%, while other industries like legal services and eCommerce platforms have an average CTR of 1.35% and 1.66%. However, the lowest CTR is 0.14% for potential job searches. In other words the average CTR largely depends on the type of services and products offered.

How To Access CTR

You can access your CTR at any time in the dashboard of your Google Ads Account. Here is how you do that:

Sign in to your Google Ads account.

Select Keywords on the left page menu.

Check the CTR column to see how your ads are doing. If the CTR is too low, remove the keywords you use and insert new ones. Make sure that you check the CTR regularly and make changes according to the results you see.

Important PPC metrics - CTR

How To Improve CTR

No matter if you like the keywords you use or not, the click-through rate is critical for your PPC campaign success. It has a direct effect on your Google AdWords Quality Score, which affects how much you have to pay for every click. The good news is that you can improve your CTR with a few tricks and help increase your Quality Scores while decreasing the cost for every PPC. Here is how you do that:

Include countdown timers and similar details that generate urgency to promote a higher CTR. That way, people will feel that they have to click on the ad to see what it s about before the timer runs out.

Use available extensions to make your ads more visible.

Include the main keyword into your ad s URL. That will help rank your ads and help display them to the people looking for that specific keyword.

Include a call to action to get more clicks. This one may seem obvious, but many ads miss that critical feature.

 CONVERSION RATE

The conversion rate of your ad tells you how many people followed through with the action you need on your landing page. In other words, it s the total number of users that were so interested in your ad that they followed all of the steps until the end.

The conversion rate is critical because it tells you if your ads are working or not. Paying a lot of money to get thousands of clicks is useless if the viewers don t complete your desired action. If your conversion rate is high, that means that the money you spend on pay per click and cost per click will come back to you as profit. Low conversion rates mean that you need to improve your ad.

Now that you know how and why conversion rates are important, you also have to know how to calculate them.

How To Calculate Conversion Rate

It s a simple math problem where you have to take the number of conversions and divide it by the number of interactions that led to conversions. Let s say that you have 100 conversions out of 1000 visitors. That means that your conversion rate is 10%, as 100 / 1,000 = 10%. Every conversion rate between 2% and 5% is considered a good conversion rate.

How To Improve Conversion Rate

You can do that using a few different tactics. Here are a few good ideas:

Add a pop-up to your website. Pop-ups raise the average conversion rate by at least 3%, but if you do things right, that percentage can go all the way up to 9%. You can do that by experimenting with different offers, placing delay timers on the pop-ups, making sure that they are easily closed, and setting up cookies that allow pop-ups only to first-time visitors.

Keep your forms as short as possible. Let s be honest; no one likes filling out huge forms with dozens of questions. If your goal for your visitors is to fill out forms, make sure that you remove all unnecessary fields and keep only the most essential ones.

Include testimonials, reviews, and logos. If a visitor arrives at a website without any user reviews or testimonials, the chances are they will just close the website. Social proof plays a major role in increasing conversions, so make sure you implement it on your landing page.

Make the first step as effortless as possible. Instead of bombarding your visitors with questions and forms, keep things simple. Request their email addresses first, and after they provide them, follow up with forms to get more information. If they don t fill out the forms, you will still have their email.

Improve your CTA copy. Using the standard CTAs like Start trial or Sign up doesn t provide the best results. Experiment with different CTAs until you find the one that works best. Start your CTAs with the word Yes, and your conversion rate will go up instantly.

 RETURN ON AD SPEND (ROAS)

ROAS is another useful marketing metric that tells you how efficient your digital ad campaigns are. You can use this metric to find out which advertising methods work best, allowing you to get a clearer view of what needs improvement in the future.

ROAS is also an important SEM metric that affects your Google AdWords quality score. You can use it to evaluate your ads and figure out exactly how much they contributed to the online store s total sales. When you combine those numbers with CLV, you will be able to make accurate future budget predictions as well as useful information for future strategies and marketing direction.

RETURN OF AD SPEND (ROAS)

Monitor your ROAS as closely as possible because it will enable you to make informed decisions and figure out which ads to invest in and how to make them more efficient. You can calculate your ROAS by dividing your total conversion value by your total advertising costs.

Wasted Spend

All of the clicks you paid for, but that didn t lead to conversion, are called wasted spending. It s what can destroy your ROI if you re not careful. While you can t eliminate wasted spending completely, you can do some things that will minimise your losses.

The best way to do that is to use negative keywords to eliminate mismatching before it ever happens. Negative keywords act as a filter for your traffic. They can help you make sure that your ads are clicked on only by relevant traffic, cutting your expenses in the long run. Paying for keywords that don t lead to conversions is simply a waste of time, money, and budget.

Bonus Round Tips

When you learn how to read all of the key SEM metrics we mentioned, you will be able to increase your website s conversion rate and get the most out of every ad campaign. You can use some other available tools to improve your marketing campaigns even further.

That includes the use of Google Analytics that allows you to see details such as how long your visitors stay on your website. You can extract more information about your users and their interests, allowing you to create more effective ads.

WHAT IS MARKETING ROI AND HOW DO YOU CALCULATE IT?

One of the most important components of a marketing campaign is to evaluate its performance and impact and profit so that it can be determined whether or not your marketing efforts are actually helping the company improve its bottom line. The insights gained through the process can be used to drive future, data-driven strategies for smarter decision-making. Let’s explore the concept of return on investment (ROI) in marketing:

What Does ROI Mean in Marketing?

Marketing ROI is the practice of attributing profit and revenue growth to the impact of marketing initiatives. By calculating return on marketing investment, organizations can measure the degree to which marketing efforts either holistically, or on a campaign-basis, contribute to revenue growth. Typically, marketing ROI is used to justify marketing spend and budget allocation for ongoing and future campaigns and initiatives.

How is Marketing ROI Used by Companies?

At an organizational level, calculating return on marketing investment can help guide business decisions and optimize marketing efforts. For marketers, understanding the ROI generated by a campaign helps:

Justify Marketing Spend

CMOs consistently list allocating resources and budget for marketing efforts as a top priority.However, in order to secure budget and resources for future campaigns, it’s crucial that current marketing spend and budget be justified at the executive level. To do so, marketers need to accurately calculate the ROI their marketing efforts are delivering for the organization. For example, they should know if native ads are driving conversions and ROI, while display ads fall flat. From there, budgets can be properly allocated

Distribute Marketing Budgets

Across online and offline channels, there’s a myriad of possible marketing mix combinations. However, any combination of campaign initiatives require funding. That’s why understanding which online and offline efforts drive the most revenue is a must for properly distributing the marketing budget.

Measure Campaign Success and Establish Baselines

A crucial part of any successful marketing team is the ability to measure campaign success and establish baselines that can serve as a reference for future efforts. With this in mind, accurately measuring ROI helps marketers do both. By understanding the impact of individual campaigns on overall revenue growth, marketers can better identify the right mix of offline and online campaign efforts. Moreover, measuring ROI consistently allows marketers to establish baselines to quickly gauge their success and adjust efforts in order to maximize impact.

Competitive Analysis

Tracking the marketing ROI of competitors allows marketers to accurately understand how their organization is performing within their specific industry. For example, marketers tracking publicly available financial data can estimate the ROI of competitors and adjust baselines to reflect these estimates—helping to keep efforts consistently competitive

 How Do You Calculate Marketing ROI?

While there are several different ways to calculate marketing ROI, the core formula used to understand marketing impact at a high-level is relatively straightforward:

(Sales Growth - Marketing Cost) / Marketing Cost = Marketing ROI

It’s important to note, however, that this formula makes the assumption that all sales growth is tied to marketing efforts. In order to generate a more realistic view of marketing impact and ROI, marketers should account for organic sales.

(Sales Growth - Organic Sales Growth - Marketing Cost) / Marketing Cost = Marketing ROI

When leveraging marketing ROI formulas, it’s also important to understand the total ROI marketing efforts have generated. Be aware that definitions for an actionable return can vary based on the marketing team’s strategy and campaign efforts, as well as general overhead related to campaign implementation. Let’s explore some key elements to factor into your marketing ROI calculations:

Total Revenue: By looking at the total revenue generated from a particular campaign, marketers can gain a clear holistic overview of their efforts. Accounting for total revenue when measuring marketing ROI is ideal for strategic media planning, budget allocation and overall marketing impact.

Gross Profit: Tying in gross profit helps marketers understand the total revenue that marketing efforts generate in relation to the cost of production or delivery of goods and services. To do this, marketers should add the following to their marketing ROI formula: = (Total revenue - cost of goods to deliver a product).

Net Profit: Diving deeper, marketers can calculate the impact of their marketing efforts toward net profit by adding the following to their formula: = (Gross profit - additional expenses).

4.2 TRACK THE PERFORMANCE OF THE CAMPAIGNS AT THE KEYWORD LEVEL AND ANALYZE THEIR PERFORMANCE IN TERMS OF SALES AND REVENUE

How To Analyse Google Ads Successfully

Key take-aways

One of the crucial parts to managing a successful Google Ads campaign is consistently monitoring and analysing the performance of your ads to allow you to react and optimise. It’s easy to feel overwhelmed when it comes to analysis and the many tools that come with it, but there’s no need to panic help is available every step of the way.

Begin by grasping the basics of a successful Google Ads analysis. From setting up conversion tracking to measuring the ad performance corresponding to different characteristics. Ultimately, we want to show you how, no matter the size of your business, a thorough analysis can boost your online marketing efforts. So, from how Google Ads works, to how to analyse Google Ads data, read on for our most useful tips.

1. Setting up and monitoring conversion tracking

2. Measuring your Return on Investment

3. Finding the most productive keywords

4. Checking the quality score

5. Using reports

#2: Conduct Keyword Research

So you’ve drawn out a beautiful account structure with campaign themes and ad group topics. Now it’s time to fill up those ad groups with keywords, but how does one choose which keywords to use? Perhaps, just randomly selecting keywords that sound related? Hmm, not quite the approach I would take. You need to do some thorough keyword research to ensure you’re choosing keywords that aren’t too competitive or that have low quality scores or search volume.

Start by going through each ad group and keeping an organized list in an Excel document. Then use either Google’s Keyword Planner or WordStream’s Keyword Tool to find relevant keywords for each ad group. Be sure to keep in mind that it’s best to start small with the number of keywords you use per ad group (10-20 max). But, why? Isn’t it best to bid on more keywords to get better results? Picture a party that was way too crowded; the food was eaten up before you could get any, you could barely move without breathing all over your neighbor, and others likely stepped on your feet not even realizing you were there. Google reacts the same way when too many keywords are in an ad group the party is simply too crowded and the chances of getting traffic and results out of each keyword are slim to none. You’re also going to want to use a variety of match types, bidding higher the more restrictive you go with each match type.

Once You Have A Keyword List For Each Ad Group In Place It’s Time To Dive In And Start Building.

1. Get a Google Ads account.

2. Set your Campaign Goals.

3. Complete the Describe your business section.

4. Designate your geographic area.

5. Set up keyword themes.

6. Write your ad.

7. Set your ad budget.

8. Complete the Budget and review section.

9. Double check your double check.

10. Set up billing.

11. Hit Submit.

4.3 - MEASURE AND COMPARE THE PERFORMANCE OF DIFFERENT TYPES OF KEYWORDS SUCH AS BRAND VERSUS NON-BRAND TO OPTIMIZE THE CAMPAIGN’S PERFORMANCE.

The 5 Types of Keyword Matches on Google Ads

1. Exact Match

An exact match is the most specific of all types. When this is applied, your ad will only show if the person is searching for your exact keyword, or a close variation of it, such as misspellings, singular and plural forms, stemmings, acronyms, and abbreviations. If the exact words are used in the search query but in the wrong order (or if the search includes extra words), the ad will not be triggered.

Examples for [plastic surgeon]: plastic surgeon, plastic surgeons

2. Phrase Match

A phrase match is more flexible than an exact match, but still highly targeted. When this type is applied to an ad, a person can search for a phrase that includes your keyword, or a close variation. Additional words in the query can be placed before or after your keyword, but not in between.

Examples for plastic surgeon: plastic surgeon in san diego, local plastic surgeons

3. Broad Match

A broad match offers the most reach with the least relevancy. Your keyword will match search terms that are either a variation of it or deemed relevant by Google Ads. This means your entire keyword does not even need to be within the search query. As a result, broad match can sometimes waste a Google Ads budget, which is why it should be used sparingly and with negative keywords. Broad match is the default setting for your keyword if you do not choose otherwise.

Examples for plastic surgery: cosmetic surgeon, rhinoplasty

4. Broad Match Modifier

A broad match modifier is similar to broad match but more refined. This type involves putting a plus sign (+) before each term in your keyword that you want to be within a person’s search query. As a result, the ad will only be shown if the +[keyword] is included within the search.

Examples for +plastic +surgeon: plastic and reconstructive surgeon, top surgeons in plastic surgery

5. Negative Match

A negative match is used to prevent your ad from displaying for irrelevant search queries that may seem similar. By putting a minus sign (-) before the terms you want to prevent from triggering your ad, you can hone in on specific searchers, contributing to your return on investment.

Example terms for plastic surgery practices: -cheap, -cheapest, -advertising, -hiring -salary

Optimize The Campaign’s Performance.

Google Ads Account Structure Optimization

Of all the various elements you can optimize within Google Ads, the actual structure of your account is arguably the most important.

Poorly structured accounts can lead to a range of problems, from lower Quality Scores and the higher costs often incurred as a result to fewer or irrelevant clicks and many more issues. The key to an optimally structured Google account is organization, and by spending a little time properly structuring the elements that make up your Google paid search account, you’ll be in great shape to start reaching prospective customers with your ads.

Here’s what an optimally structured account looks like:

AdWords optimization optimal AdWords account structure diagram

As you can see, this example account is comprised of four main elements:

1. Campaigns

2. Ad groups

3. Ads

4. Keywords

4.4 - CREATE A REPORT SUMMARIZING THE PERFORMANCE OF PAY-PER-CLICK (PPC) CAMPAIGNS FOR THE MANAGEMENT.

Essential Reports for a Successful PPC Campaign Strategy

The world of pay-per-click (PPC) advertising is a complex and challenging beast. With so much to consider, it’s rarely dull. One thing for sure is that you need a PPC campaign strategy to generate real results.

PPC Campaign Strategy

In this two-part series, we’ll give you an overview of the must-have reports that can help you measure and improve performance, and ultimately, help you devise a winning PPC campaign strategy.

1. Account Audit Report

PPC campaign managers must know what is working, and what’s not. With an analytics-driven audit, you can evaluate performance to discover new opportunities, identify flaws, and validate assumptions. Our Account Audit Report gives you insights on over 60+ key factors, including:

Wasted Spend

Quality Score

Impression Share

Ad Copy Review

Mobile Strategy

Dayparting

Clickthrough Rate (CTR)

Keyword Efficiency

Landing Page Optimization

Geo-Targeting

ppc audit report top

Benefits of this Report

The Account Audit Report allows you to assess performance across multiple campaigns, and you a target by demographics, location, device, and Ad scheduling.

You can use tools like the Accounts Diagnosis to identify areas that can be optimized, and Budget Performance to see how well you are managing your money over different periods.

Check out this post to learn how to get more from Google Ads with an audit.

2. Wasted Spend Report

In Google Ads, wasted spend is inevitable. How much you accrue depends on your PPC campaign strategy. With the Wasted Spend Report from PPCexpo, you can study fundamental factors that impact wasted spend, such as:

Poor keyword choices

Irrelevant Clicks

Under-optimized ads

Relevancy

Run this report and evaluate your Google Ads account

Benefits of this Report

This report won’t just tell you how much money is going to waste it helps you identify the problem areas where you are losing money. For example, a particular device or keyword match type may be generating a negative return on investment (ROI).

This report also provides a wasted quality score, which acts as a guide to help you make the necessary adjustments to improve your quality score in the future.

With more information on how you are using your budget, you can optimize it to minimize wasted spend, and, in turn, maximize ROI.

Struggling to cut your losses? Check out our post to learn how to reduce your wasted spend.

3. Budget Utilization Report

In any PPC campaign example, the budget is a top priority. It’s vital to keep tabs on areas that are over-consuming or under-consuming.

With the PPCexpo Budget Utilization Report, you can monitor your budget in several ways, like:

Device bidding

Keyword Bidding

Campaign budgeting

Run this report and evaluate your Google Ads account.

Benefits of this Report

By monitoring your budget, you can review various segments like keywords, match types, devices, days of the week, etc. This enables you to pinpoint areas that are costing too much.

At the Ad group level, you can assess Campaign Budget Consumption Vs. Planned Budget Consumption to understand more about your spending across multiple Ad Groups.

4. What’s Changed Report?

Every successful PPC campaign strategy considers the past. With the What’s Changed Report, advertisers can use automated analytics to compare two periods and draw valuable insights about changes and ongoing data trends.

These insights help you make smarter decisions in regards to your advertising efforts. The report offers insights on many key metrics, including;

Impression Share

Exact Match IS.

Quality Score

Impression Lost Due To Rank

Impression Lost Due To Budget

Average Position

Clickthrough Rate

Average Cost per Click

% New Sessions

Average Session Duration

Average Page Views

Bounce Rate

Conversions Rate

Cost per Conversion

Conversion Value

Wastage Spend

ROAS

Run this report and evaluate your Google Ads account

Benefits of this Report

You can use this report to identify key performance indicators (KPIs), and to drill-down into campaign data so you can learn more about how performance is progressing from one phase of the PPC life cycle to the next.

By covering so many critical factors in your campaign, this report gives you a birds-eye view of everything that truly matters.

5. Device Performance Report

In the modern era, knowing which devices to target is crucial for your PPC campaign strategy. The PPCexpo Device Performance Report offers a detailed view of the PPC status of every device.

google ads promo code

Benefits of this Report

You can get quick insights by looking at the summarized notes for each device.

Every stage is then broken down further, exploring aspects like:

Impression break

Exact Match Impression Share

Quality Score

Average Position

Conversion or performance funnel

Wasted Spend

Conversions

ROAS on different device types

Run this report and evaluate your Google Ads account

6. GEO Performance Report

When you’re running a PPC campaign for a business that wants to target specific locations, it’s imperative that you track performance metrics for the right areas.

The Geo Performance Report helps you assess and identify key locations by assessing important metrics, such as:

Impressions

Clicks

Cost

Average CPC

Conversion Spend

Run this report and evaluate your Google Ads account

Benefits of this Report

The analysis of how your ads perform on different Days of the Week and Times of the Day helps you schedule your ads for maximum impact.

Also, this report includes a Pareto Analysis so you can focus on high-return areas that generate around 80% of your impressions or clicks.

Lastly, the Change Projection Analysis evaluates metrics in each area to help guide your PPC campaign strategy for a better ROI.

And that’s Not All for Your PPC Campaign Strategy

So, that’s the first installment of this rundown of great reporting tools from PPCexpo. We have several more fantastic reports that can help you improve your PPC campaign strategy in a myriad of ways.

Don’t wait, keep reading to find the knowledge that transforms your PPC advertising fortunes.

We’ll give you more insights into the powerful reporting tools you can use to improve your fortunes in pay-per-click (PPC) advertising.

Here are five more gems from the PPCexpo Reports Library.

7. Campaign Targeting Report

Quite often, people will get frustrated with their PPC campaign strategy as it seems to get them nowhere at all, regardless of how much time or money they throw at it. If you’ve found yourself in this situation, it’s probably because your targeting is off, which means you need to assess different targeting factors, such as:

Location

Time

Market Segment

The Campaign Targeting Report can help you sort these issues out.

Run this report and evaluate your Google Ads account.

Benefits of this Report

You can use this reporting tool to evaluate the frequency of changes in your campaign targeting and devise a solid strategy from the outset so that you don’t waste money with poor targeting.

This report also allows you to adjust targeting options based on ad performance.

8. Cost Analysis Report

In PPC advertising, the cost is a huge factor. In fact, it is the be-all and end-all. Generating a ton of conversions is excellent, but not if they cost you a fortune. Every PPC campaign strategy must account for keeping costs to a minimum so that you can achieve your goals and maintain your budget.

Run this report and evaluate your Google Ads account.

Benefits of this Report

The PPCexpo Cost Analysis Report helps advertisers measure the costs of various aspects of their campaign so that they can determine what is eating up their budget. The report considers key segments, including:

Ad Groups

Keywords

Device

Match Types

Furthermore, this report also helps you assess the impact of a low-quality score on your spending. If you have a lower quality score, jostling for the top positions against large companies (with larger budgets) will ultimately be a futile and expensive exercise.

9. Essential Summary Report

Optimization is crucial. By getting in the habit of regularly reviewing your PPC campaign strategy, you can make adjustments and implement more automation to develop a sustainable, fruitful approach to paid advertising.

This all boils down to knowing the vital metrics, and how to track them. The Essential Summary Report provides comprehensive analytics for these metrics, enabling you to assess the following at the campaign and account levels:

Impressions

Clicks

Cost

Average CPC (Cost-per-Click)

Conversion Ratio

ROAS (Return on Advertising Spend)

The report goes into further detail by breaking down each of the metrics above so that you can gauge performance according to:

Day of Week (DoW)

Hour of Day (HoD)

Quality Score

Run this report and evaluate your Google Ads account.

Benefits of this Report

This report is designed in a way that offers accessible insights at a glance. You don’t need to be well-versed in data analytics to use this tool.

With the summarized analysis of the key contributors in your Ads Account, you can use the user-friendly data visualizations and charts to get a clear understanding of how your campaign is performing.

This report offers an advanced comparative analysis of the current period and previous period, which makes it easy to identify change patterns and emerging trends.

10. Top Movers Report

Have you been asking yourself any of the following questions:

What drives changes in my key PPC metrics?

What campaigns, ad groups, or keywords had the most significant moves in my PPC campaign?

What was the result of the changes I made?

Did any of my recent changes break something?

If so, then the Top Movers Report is for you.

This report is all about detecting changes both positive and negative. You can use this tool to compare two periods, either by week, month, or quarter. It works on every level of your Ads account, allowing you to assess changes in performance metrics, including:

Impression

Cost

Conversion Spend

Wasted Spend

Clicks

Conversions

Conversion Value

Opportunity

Run this report and evaluate your Google Ads description.

Benefits of this Report

The ability to compare two separate periods gives you a holistic view to determine what is working in your PPC campaign strategy and what is not.

You’ll find all the vital metrics for a full health analysis of your PPC campaign in this report, which means you don’t need to worry about anything else.

If you want to know more about assessing big moves in your campaign, read our blog to discover Why You Should Be Measuring Significant Movers in PPC Advertising.

11. Most Significant Keyword Report

Keywords are the building blocks of every PPC campaign strategy. As such, you must pay close attention to your keyword performance.

With the Most Significant Keyword Report, you can analyze performance, discover issues that are holding you back, and find new opportunities to improve your ROI.

Run this report and evaluate your Google Ads account.

Benefits of this Report

Like other reports, this tool offers insights across the previous period and the current period so you can identify and understand significant changes in keyword metrics like Impressions, Clicks, Cost, Conversion, Conversion Value, and Wasted Spend.

You can optimize your bids by focusing on the keywords that contribute the most to your PPC campaign. The historical performance data is beneficial when it comes to increasing or decreasing bids on keywords.

You can identify performance trends for particular keywords, which helps guide your decision-making in regards to refining your keyword list to include more valuable search terms that have a higher engagement ratio.

Keywords impact your campaign on multiple levels, so being able to measure progress with this report gives you defined ways of fixing any problems.

ppc audit report bottom

Everything You Need for a Better PPC Campaign Strategy

So, now you have a solid overview of our top 11 recommendations from the PPCexpo Reports Library. There’s much more in there, and all of our solutions are powered by interactive PDF (iPDF) technology, which offers an engaging visual experience.

Better yet, these iPDF reports provide more in-depth drill-down features that make data analysis more accessible and more enjoyable, so you can get everything you need to enhance your PPC campaign strategy.

4.5 - GENERATE THE AUCTION INSIGHT REPORT TO COMPARE THE PERFORMANCE AGAINST THE COMPETITORS SUCH AS IMPRESSION SHARE, TOP OF THE PAGE RATE, ADVERTISEMENT POSITION ETC.

How to Use Auction Insights Report to Beat Your Competitor

It’s human nature to want to know what everyone else around you is doing. In marketing, it makes sense to check out the competition, and so, with the Google Ads Auction Insights report, you have the perfect tool.

auction insights report

Read on to find out what the Auction Insights report can offer pay-per-click (PPC) advertisers and how you can use it to your advantage.

What is the Auction Insights report?

The Auction Insights report is a tool from Google Ads, which provides data insights about paid advertising performance, allowing advertisers to compare their keyword bid performance against competitors in the same auctions.

With these insights from Google Ads auction insight report, you can identify flaws in your strategy and new opportunities, and ultimately, make smarter strategic decisions to enhance your PPC campaign performance and return on investment (ROI).

google ads promo code

How Can You Access the Auction Insights Report?

You can access the Auction Insights report on both Google Search and Google Shopping campaigns. Keep in mind that while it provides information on advertisers in the same keyword auctions, it doesn’t infer that these advertisers have the same settings as you in their advertising campaigns.

As such, the report doesn’t reveal your keywords, quality, bids, or settings, nor does it allow you to see the same information in the campaigns of others. It is purely based on performance.

The Auction Insights report is available at three levels

Campaign

Adgroup

Keywords

The Auction Insights report for Search campaigns provide insights about six metrics:

Impression share

Overlap Rate

Position Above Rate

Top-of-the-page Rate

Absolute top of the page rate

Outranking Share

The Auction Insights report for Shopping campaigns provides insights for:

Impression Share

Overlap Rate

Outranking Share

You can generate a report for one or more keywords, ad groups, or campaigns, providing they meet a minimum threshold of activity for the time period selected. Also, you must segment results by time and device.

Auction Insights Statistics

There are several core metrics in the Auction Insights Report. Let’s explore each of them:

Impression Share

Impression Share is the percentage of impressions your ad receives relative to the total amount of impressions it was eligible to receive. You can calculate the impression share as follows:

you-can-calculate-the-impression-share

So, if your Impression Share is 40%, that means your ad displayed 40% of the time that it could have shown. It’s difficult to compare this with your competitors, as their impression share depends on factors like targeting criteria, statuses, bids, and Quality Scores.

Overlap Rate

Overlap rate is how often your ad received an impression when another advertiser in the auction also received an impression. For instance, a 20% overlap rate means that for 2 of every 10 impressions you got, an ad from another advertiser also displayed.

A higher overlap rate suggests that you and the competitor have similar targeting, budgets, and Ad Rank.

Position Above Rate (Only for Search Campaigns)

When your ad and a competitor’s ad shows at the same time, the Position Above Rate tells us how often the competitor’s ad displayed in a higher position than yours in the search engine results pages (SERPs).

For example, if you see in the Auction Insights report that a competitor has 10% in the Position Above Rate column, it means their ad was ranked higher than yours 1 in 10 times whenever your ads showed at the same time.

Top-of-the-page Rate (Only for Search Campaigns)

Top-of-the-page Rate is how often an ad displayed at the top of the SERPs, above the organic search results.

For example, if you get 100 impressions, and 20 appear in any of the positions above the organic search results, the top-of-page rate is 20%.

You can view your competitors’ top-of-the-page rate in the Auctions Insights report too. Remember that this metric is independent of your ad impressions. So, if you and a competitor have a top-of-the-page rate of 90%, it’s quite likely that you don’t get impressions at the same time. You can compare this rate with the overlap rate for deeper insights.

Absolute top-of-the-page rate (Only for Search Campaigns)

The absolute top-of-the-page rate is how often an ad displayed as the very first ad on the page, above the organic search results and above all other ads.

For example, if you have 100 impressions, with 10 earning you the top spot in SERPs, the absolute top-of-the-page rate is 10%. If you want to increase this rate, you should focus on increasing your maximum cost-per-click (max.cpc) bids, and improving your Quality Score, as these factors influence Ad Rank.

Outranking Share

Outranking share is the frequency at which your ads ranked higher than a competitor’s in an auction. You can calculate the outranking share as follows:

You-can-calculate-the-outranking-share

Note that, when you make this calculation, you should include instances where your ad appeared in auctions when your competitor’s ad did not.

The outranking share metric offers the best insight into how you are faring head-to-head with another competitor.

4 Best Uses of Auction Insights

So, what can you use the Auction Insights report for in PPC advertising? Here are four good reasons to use it:

1. You can see who is bidding on your brand terms

Ranking for your brand terms is the bare minimum aim when you focus on improving search engine optimization for your business. With the Auctions Insights report, you can see how your competitors bid for your branded terms.

With this information, you can devise a bidding strategy that will ensure you block competing bids, and attract most of the click traffic for your chosen brand terms.

2. You can determine when competitors are more active

Knowing when your competitors are placing bids is useful as you can identify days of the week or specific times of the day when they are more active (or less active). You can then adjust your bidding schedule accordingly to win more auctions when it matters.

3. You can see which devices are most competitive

Perhaps your competitors target specific keywords on mobile, but other keywords on desktop. Use these insights to tweak your bidding strategy, so that you can outbid competitors for your target keywords on various devices, effectively maximizing your reach and ROI on each device.

4. You can gauge keyword performance

The Auction Insights report offers performance data for individual keywords or sets of keywords. You can use this information to assess the performance of your keywords — or your competitor’s keywords.

Given these insights, you can make smarter decisions about reducing bids, and subsequently, reducing your cost-per-acquisition (CPA).

You can also identify patterns in other key metrics, including quality score, which will guide decision-making to optimize your PPC budget in other ways.

ppc audit report top

How to Generate the Google Ads Auction Insights Report

Now that you know why you should use it let’s show you how to run the Auction Insights report in Google Ads.

With a Google Search campaign, you can create a report for your keywords, ad groups, and campaigns. For a Google Shopping campaign, you can create a report for ad groups and campaigns.

Here’s what to do:

1. Sign in to your Google Ads account.

2. Select your preferred menu depending on what insights you wish to see Campaigns, Ad Groups, or Keywords

sign-in-to-your-google-ads-account-3

3. Select a specific campaign, ad group, or keyword by checking the relevant box.

Note: If you’re running a keyword report, you can only select keywords on a single page at a time (unless you run a report for All).

select keywords-4

4. Select the Auction Insights tab.

select the auction insights tab-5

Now, you’ll be taken to your Auction Insights report.

Note that only ad groups and keywords that meet a minimum activity threshold will be shown in the Auction Insights report. If you selected only Search or only Shopping campaigns or ad groups, you’d see the corresponding Auction Insights report.

However, if you selected a mix of Search and Shopping campaigns or ad groups, then you will need to select the Search campaigns or shopping campaigns radio button to navigate between them.

How to Filter your Auction Insights

What if you want to locate specific campaigns, ad groups, and keywords to drill-down for detailed insights?

For that, you can create a filter in the Auction Insights report, which allows you to quickly see which of your keywords, ad groups, or campaigns have Auction Insights reports available.

Follow these steps to use the Auction Insights filter:

1. Select the Filter icon above your statistics table.

select-the-filter-icon-above-your-statistics-table-6

2. Choose one of the filters from the drop-down menu.

choose-one-of-the-filters-from-the-drop-down-menu-7

3. A list of conditions will appear. Enter the condition you wish to view, then click Apply. The table will automatically update to display your campaigns, ad groups, or keywords with available Auction Insights reports.

How to Improve Campaign Performance with the Auction Insights Report

The Auction Insights report offers advertisers a lot of useful information, which you can use to great effect.

When you put your campaign performance under the microscope, you’re sure to have a lot of questions. Here are eight vital questions that this auction insights in google ads can help you answer:

Who am I competing with in auctions?

Are my top competitors consistently active throughout the week or month?

Do any advertisers with a lower impression share overall have a higher impression share for specific campaigns or ad groups?

What are my most and least competitive markets?

How does the competition level influence advertising spend and keyword bids in each market?

Have any new competitors entered the market recently?

Is there a correlation between my CPC spikes or conversion declines and the arrival of a new competitor (or an existing competitor increasing their impression share)?

Who sells similar products to my branded products? Who is using my branded search terms?

When you get answers to these questions, you will have the knowledge you need to guide your PPC campaigns to success. Ultimately, this comes down to three valuable benefits:

High-quality keyword discovery

The Auction Insight report lets you see which keywords your competitors focus on most. You can identify trending search terms, and start bidding on them to earn a higher impression share.

Gain insight into your competitor’s media budgets

While you can’t see what your competitors spend, you can see which keywords earn them impressions and top spots. Therefore, you can deduce that they are spending more than other advertisers on these terms.

Identify high-performing competitor landing pages

If you see a website that has a very high impression share and top-of-the-page rate on a competitive keyword for several weeks or months, they are quite probably getting a lot of good results from that keyword.

Analyze their content for the pages the keyword is on, as you can get ideas of what to optimize on your pages to drive a higher conversion rate.

6 Limitations of the Auction Insights Report

While there are plenty of benefits of the Auctions Insights report, it is not without its shortcomings. Here are a few things to keep in mind:

The data generated has a lapse period of 24 hours. Also, this data is only available for high-traffic keywords.

It only displays the impression share percentage when the keyword was active. For instance, if you had a day-parting setting between 8:00 pm until 8:00 am, it will not show the lost impression share.

It doesn’t show which match types triggered the impressions.

It doesn’t give information on competitor metrics, such as CPC, clicks, and Quality Score.

It doesn’t tell you if competitors are actively bidding on a specific keyword. Instead, it displays metrics for who enters the same auction as you.

It doesn’t show the total impression volume is for a specific search term. Instead, it only displays information for keywords if all the campaign options (geo-targeting, day-parting, etc.) are enabled for that keyword.

4.6 - COMPARE PERFORMANCE WITH COMPETITORS AND CREATE A COMPETITOR COMPARISON REPORT USING THE DATA AVAILABLE IN AUCTION INSIGHTS TO ANALYZE CAMPAIGN’S PERFORMANCE

What is the Auction Insights Report?

Every time a user performs a search for one of your keywords, Google runs an ad auction in the background to determine which ads serve and where on the search results page they should appear.

The auction insights report helps paid search marketers understand how they match up in these auctions against other advertisers.

In Google Ads, the Auction Insights report for Search campaigns reveals five different important data points for you and your competitors: Impression Share, Overlap rate, Position above rate, Top of page rate, Absolute top of page rate, and Outranking share in your post.

Impression Share: The number of impressions you received divided by the estimated number of impressions you were eligible to receive

Overlap Rate: How often another advertiser’s ad received an impression in the same auction that your ad also received an impression.

Position Above Rate: How often another advertiser’s ad in the same auction shows in a higher position than your own when both of your ads were shown at the same time.

Top of Page Rate: How often your ad (or the ad of another advertiser, depending on which row you’re viewing) was shown at the top of the page in search results.

Abs. Top of Page Rate: The percent of your impressions that are shown as the very first ad above the organic search results.

Outranking Share: How often your ad ranked higher in the auction than another advertiser’s ad, or if your ad showed when theirs did not.

Navigate to the Campaigns, Ad Groups, or Keywords that you want to review.

How to Access in Google Ads

Select the specific campaign, ad group, or keyword by checking the box next to each item.

Click on Auction Insights.

Ways to Interpret Auction Insights Data

The data provided by auction insights can help marketers answer a number of questions, like:

How is the presence of a competitor affecting my account performance?

Are my CPCs affected by the number of competitors bidding on a keyword?

Are there new competitors bidding on our terms that weren’t there before?

Are there competitors that are bidding on our brand terms that we aren’t bidding on their brand terms?

To answer these types of questions, you first must understand how to read the data. Let’s take a look at an auction insights report and see what sort of insights we’re able to derive for our enterprise-level office supplies client.

auction insights

We can see that two of our competitors — Dunder Sridhar and the Satyaokar Paper Company — are competing in the same auctions as our client. Here’s what we can learn from this data.

Dunder sridhar, an enterprise-level paper supplier, is our top competitor (by impression share), yet, we’re appearing in more auctions than they are. But, whenever Dunder sridhar does appear in the auction, their ads serve in higher positions 8 out of 10 times (position above rate). Julliet, Dunder Sridhar ads are showing in the very first position half of the time! (Abs. top of page rate)

We can infer from this data that the paid search team at Dunder Sridhar is very interested in targeting the top of the page and may have deployed a bidding strategy to do this. We’ll want to run an analysis to see how their presence at the top of the page has affected our performance metrics, like cost, clicks, and conversions.

The satyaokar Paper Company is a small, regional paper supplier. As an enterprise-level business, we’re not surprised to see that our client’s impression share numbers are much higher than theirs due to the fact that we likely have a much higher budget. While on the surface they don’t appear to be too much of a threat, we can’t discount them. We will want to check out what messaging they are using in their ad copy and landing pages and how it compares to ours.

This is a small example of the types of competitive insights and action items that are derived from auction insights. Read on to see ways you can dig deeper with auction insights data to inform keyword strategy and better understand the competitive landscape.

How to Use Auction Insights to Identify Gaps and Mine Opportunities

The above example outlined two examples of how auction insights data is used.

Let’s review a few other common scenarios that marketers face when reviewing auction insights and ways they can use the data to derive insights and inform optimizations.

Scenario: Why are the competitors listed in auction insights report not my direct business competitors?

There’s a good chance the keywords you’re bidding on may be too broad or irrelevant. Perform a search query analysis against these keywords to identify what users are searching for. If you find that these searches are irrelevant to your business, you may want to pause, negate, or narrow the targeting for those keywords.

If you’re finding that your keyword targeting is not hitting the mark and you need to identify new keywords to target, use organic data to help inform your pay-per-click keywords.

Scenario: What should I do if I see that the competition continues to increase month over month in my top-performing campaigns and ad groups?

Use this data to inform budget increases for these campaigns to remain competitive. Depending on your business objective, you may want to explore testing Impression Share smart bidding to maintain impression share for these key campaigns.

If you’re seeing that a top-performing ad group operates in a competitive arena and is budget-constrained, consider breaking it out into its own campaign to provide more control over spend which can further enhance performance in the market.

Scenario: I’m unable to increase my budgets. What else can I do to stand out above the competition?

Perform Google searches, or use a tool like SEMRush, to compare competitor ad copy and landing pages, and look for ways to refine your own creative. Make note of the following in your research:

What unique value propositions (UVPs) or promotional offers are competitors using across their creative?

Which ad extensions have competitors deployed?

What page features and content are displayed on competitor landing pages?

What does the sign-up, lead generation or purchase process look like?

There are many ways auction insights reports are used to gain a better understanding of your competitors and provide the data that you need to be more competitive.

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